{"id":4233496,"url":"https://alion.io/job/hustle-hut-personal-training-digital-marketer","title":"Digital Marketer","company":{"id":4540980,"name":"Hustle Hut Personal Training","domain":"hustlehutpersonaltraining.com","url":"https://alion.io/company/hustle-hut-personal-training","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kuala Lumpur, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000,"max":4000,"currency":"MYR","period":"month","gross":true,"usd_annual":11772},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Mailchimp","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-11-13T09:12:51Z","employer_posted_date":null,"last_verified_at":"2026-11-13T09:12:51Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"Ready to grow a fitness brand online? Join our team by working with us at Hustle Hut Personal Training Sdn Bhd, where we help Malaysians move better and feel stronger through personalised training and community energy. We’re a close-knit team focused on real results for clients and steady local growth.\n\nAs our Digital Marketer you will build and scale our online presence, design campaigns that bring sign-ups, and turn members into advocates. You will own content, run paid channels, set up email journeys, and measure what works so we can grow membership while keeping our genuine voice.\n\nYour Growth & Impact\n\nExpand your portfolio by running real ad budgets and tracking return on ad spend with clear metrics.\n\nLead content projects from brief to publish and watch member engagement rise over time.\n\nGrow technical skills in Facebook Ads, Google Ads, and analytics through hands-on campaign work.\n\nBuild cross-functional relationships with trainers and front-desk staff to shape campaigns that convert.\n\nConnect with a supportive team and a clear route to senior marketing responsibilities as we scale.\n\nRequirements\nResponsibilities\n\nContent & Community\n\nCreate and maintain a 4-week content calendar across Instagram, Facebook, and TikTok that supports package promotions.\n\nWrite concise, on-brand captions and produce simple graphics or briefs for short-form video assets.\n\nManage community touchpoints by replying to comments, messages, and reviews to keep prospective clients engaged.\n\nCoordinate with coaches to capture class highlights and client success stories for social proof.\n\nGrowth & Paid Media\n\nSet up and manage Meta and Google campaigns, including audience targeting, creatives, and budget pacing.\n\nRun landing page tests and optimise ad funnels to increase trial bookings and membership sign-ups.\n\nMonitor daily performance and adjust bids, creatives, and placements to meet monthly KPIs.\n\nCollaborate on promotional calendars for seasonal offers and local partnerships.\n\nAnalytics & Operations\n\nBuild weekly performance reports tracking leads, cost per acquisition, and conversion rates.\n\nImplement and maintain tracking with Google Analytics, Facebook pixel, and UTM tagging.\n\nRun simple A/B tests on creatives, copy, and landing pages and report learnings to the team.\n\nManage email campaigns and automate welcome and retention flows to support member journeys.\n\nRequirements\n\nQualifications & Experience\n\nDiploma or degree in marketing, communications, or related field preferred, or equivalent practical experience.\n\nAround 2 years of digital marketing experience, ideally with consumer or fitness-related brands.\n\nPortfolio or case examples of past campaigns, content, or ad results required.\n\nComfort working in a small team and adapting to evolving priorities.\n\nHard Skills & Knowledge\n\nHands-on experience with Meta Ads Manager and Google Ads, including campaign setup and optimisation.\n\nFamiliarity with Google Analytics or GA4, UTM tracking, and basic conversion tracking.\n\nPractical skills in content tools such as Canva, basic video editing, and scheduling platforms.\n\nExperience with email platforms (Mailchimp, Klaviyo or similar) and basic SEO fundamentals.\n\nSoft Skills & Qualities\n\nWrite clear, friendly copy that matches our local voice and speaks to prospective members.\n\nBe data-curious and comfortable using simple reports to make decisions and prioritise tests.\n\nOrganised planner who can manage multiple campaigns and meet deadlines reliably.\n\nCollaborative team player who communicates clearly with trainers and front-line staff.\n\nSkills\nDigital Marketing, Social Media Marketing, Facebook Ads / Meta Ads, Google Ads, Google Analytics / GA4, Content Creation, SEO, Canva, Copywriting","description_format":"text","description_chars":3732,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-13T11:06:30Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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