Email Marketing Specialist - Klaviyo

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.

About the company

Our client is a fast-growing full-stack growth partner specializing in performance marketing for the e-commerce and Direct-to-Consumer (DTC) sectors. With over 30 years of combined experience and more than $500M in managed revenue, the team helps scale high-growth brands through a sophisticated mix of paid media, email marketing, conversion rate optimization, and AI-driven infrastructure. They serve a global portfolio of over 150 brands, delivering custom, data-backed strategies that replace generic solutions with measurable, year-over-year revenue boosts.

The team operates with an "operator mindset," functioning as a proactive extension of their clients’ businesses. Their culture is rooted in radical transparency, high-level communication, and a no-fluff approach to growth. Candidates will join a collaborative, results-oriented environment where data drives decision-making and innovation is prioritized. By leveraging unique performance metrics and custom workflows, the company empowers modern e-commerce brands to achieve profitable, sustainable scale in an increasingly competitive digital landscape.

Job Type: Full-time

Job Summary

Retention is the highest-leverage profit engine for modern eCommerce brands. This team is looking for a strategic powerhouse to take full ownership of lifecycle marketing for a portfolio of high-growth clients. This is not a "task-execution" role-you will be the primary architect of retention strategy, responsible for driving repeat purchase behavior, maximizing customer lifetime value (LTV), and scaling revenue through Klaviyo and SMS platforms. If you are a high-level strategist who can translate complex data into high-converting copy and clear client roadmaps, this is your opportunity to lead the charge at a tech-forward, AI-enabled agency.

Key Responsibilities

• Strategy Ownership: Design and manage comprehensive monthly email and SMS campaign calendars across a diverse portfolio of eCommerce brands.
• High-Conversion Copywriting: Write compelling, brand-aligned messaging for both one-off campaigns and automated flows, including welcome series, abandoned carts, winbacks, and VIP sequences.
• Lifecycle Optimization: Audit and refine existing automation systems to improve performance across every stage of the customer journey.
• Data Analysis & Reporting: Translate performance metrics into actionable insights and present strategic recommendations directly to client founders and marketing leads.
• Client Management: Lead strategy calls and act as the trusted advisor for retention growth, identifying opportunities for expansion and account health improvements.
• Cross-Functional Collaboration: Partner with designers, implementers, and paid media teams to ensure a cohesive brand experience and seamless execution.
• Innovation: Leverage internal AI tools and advanced segmentation to improve workflow efficiency and deliver hyper-personalized customer experiences.

Requirements

• Klaviyo Mastery: Deep, hands-on experience with Klaviyo is a non-negotiable requirement for this role.
• Experience: 3-5+ years in retention, lifecycle, or CRM marketing, specifically within the DTC eCommerce or agency space.
• Copywriting Excellence: A proven ability to write high-converting, direct-response copy that balances storytelling with sales.
• Strategic Thinking: Experience owning the "Why" and "What," not just the "How"-you should be comfortable building strategy from scratch.
• Analytical Skills: Ability to interpret KPIs like attributed revenue, AOV, and churn rates to drive future decision-making.
• Technical Proficiency: Strong familiarity with Shopify, SMS platforms (Attentive, Postscript, etc.), and project management tools like Notion or Slack.
• Adaptability: A forward-thinking mindset with a willingness to integrate AI tools into daily workflows to stay ahead of the curve.
• Communication: Highly confident in client-facing settings with the ability to present complex strategies clearly.

Nice-to-Haves

• Experience managing retention for 7-to-9-figure eCommerce brands.
• Certifications in Klaviyo, lifecycle marketing, or CRM strategy.
• Understanding of how paid media (Meta, Google, TikTok) intersects with retention performance.
• Experience with subscription-based or replenishable product categories.

Benefits

Competitive salary: (based on experience and qualifications)

Fully remote role with flexible work environment

Be part of a high-impact team powering award-winning, research-driven campaigns

Long-term potential with a stable, growing company in a high-visibility space

Work on campaigns seen by thousands of professionals and industry leaders