{"id":3091658,"url":"https://alion.io/job/hy-vee-content-writer","title":"Content Writer","company":{"id":1774514,"name":"Hy-Vee","domain":"hy-vee.com","url":"https://alion.io/company/hy-vee","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":8,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Des Moines, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":104000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Outlook","optional":false}],"status":"live","first_seen_at":"2026-10-22T15:05:03Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-27T10:28:21Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Additional Considerations (if any):\n-\nAt Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.\nJob Description:\nJob Title: Content Writer\nDepartment: Marketing\nFLSA: Salary\nRevision Date: 10/2026\nAbout Hy-Vee\nAt Hy-Vee, we believe the shortest distance between two people is a smile. We're seeking professionals who bring proven skills, a desire to grow, and a commitment to work together in building a company that strives to make our customers' lives easier, healthier and happier.\nThe Role and Why It's Important\nThe Content Writer curates, develops, writes and proofs a wide range of content across Hy-Vee’s marketing channels, including social, digital, web, video and print. This role brings expertise in SEO writing and uses AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining accuracy, quality and Hy-Vee’s brand voice. If you’re a natural storyteller who engages consumers through useful, creative and relevant content, has strong organizational skills and thrives in a fast-paced environment, this role is for you.\nWhat You'll Do\nWrite clear, engaging copy tailored to each audience and channel, including Hy-Vee.com, Hy-Vee’s app, social media, emails and newsletters, SMS, video and print.\nCollaborate with the content team, designers and marketing partners to develop original campaign ideas and channel-specific executions.\nManage the copy process from brief and research through drafting, reviews, revisions and final delivery.\nCreate, proof and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information before delivery.\nEnsure copy tone and style reflect Hy-Vee’s brand voice and support strategic business goals across print and digital platforms.\nDevelop and optimize SEO content using keyword research, search intent and on-page best practices, including page titles, meta descriptions, headings and internal links. Integrate keywords naturally while prioritizing readability and customer needs.\nPartner with digital teams to translate content briefs into effective web copy, identify content gaps and refresh existing pages to improve relevance and performance.\nUse AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing and content adaptation. Develop effective prompts and refine outputs using sound editorial judgment.\nReview all AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines; protect confidential information when using these tools.\nStay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics and AI tools; apply relevant developments to improve content quality and performance.\nReport on content performance for assigned platforms with support from the data team.\nManage multiple projects and deadlines while adapting to changing priorities in a fast-paced environment.\nDeliver complete, accurate copy within established timelines and communicate project needs or risks early.\nMaintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.\nPerform other job-related duties and special projects as required.\nYour Skills\nCommitment to the Hy-Vee Mission and a willingness to promote the values of the company.\nExcellent organizational, time management, communication and problem-solving skills.\nDemonstrated expertise in SEO writing, including keyword research, search intent, on-page optimization and the ability to balance search visibility with useful, engaging content.\nWorking knowledge of SEO research and measurement tools, with the ability to turn findings into content recommendations.\nHands-on proficiency with generative AI tools such as ChatGPT and Claude, including prompt development, iterative refinement, fact-checking and adapting outputs to brand and audience needs.\nPassion for creative ideas and the ability to express them through clear, compelling writing.\nExperience developing and executing content projects across multiple channels.\nStrong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multidisciplinary teams.\nAbility to lead content projects and collaborate effectively with internal marketing teams and external partners.\nAbility to adapt content and priorities as business needs, feedback and direction evolve.\nAbility to apply constructive feedback and thoughtfully review others’ work to improve quality.\nStrong editorial judgment, attention to detail and the ability to deliver polished work in a fast-paced environment.\nPassion for food, recipes, lifestyle and DIY content.\nAbility to partner with designers and leaders to develop clear messaging for presentations, promotional materials and other marketing collateral.\nSelf-motivated and comfortable working independently with minimal supervision.\nProficiency with Microsoft Office, social media business accounts, content management systems and project management platforms.\nReporting Relationships\nAccountable and Reports to: Director, Creative Services\nEducation and Experience\nBachelor’s degree in Journalism, Communications, Marketing or a related field required.\nMinimum 3 years of content and creative writing experience in an agency, in-house marketing team or similar environment, including hands-on SEO writing and content optimization.\nPortfolio or writing samples demonstrating SEO expertise, strong brand storytelling and the ability to write for different audiences and channels; examples of content performance improvements preferred.\nPractical experience using AI tools such as ChatGPT and Claude in a content workflow, with the ability to explain how outputs are refined and validated.\nPhysical Requirements\nAbility to communicate effectively in writing and verbally\nAbility to operate standard office technology, including computers and telephones\nAbility to review and analyze documents and data on screen\nAbility to occasionally transport materials weighing up to 10 pounds (such as files or office supplies)\nWorking Environment\nThis is a hybrid position with a five-day workweek: three days in the Grimes, Iowa office and two days working from home. The role involves frequent pressure to meet deadlines and manage multiple projects and priorities, with regular contact with the marketing team, operations, external partners and store personnel. Work is performed using a PC with Microsoft Word, Excel and Outlook, a telephone and standard office equipment.\nAre you ready to smile, apply today.\nEmployment is contingent upon the successful completion of a pre employment drug screen.","description_format":"text","description_chars":6868,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Retail & Shop Systems","Online Groceries","Pharmacies"],"lifecycle":[{"event":"open","at":"2026-10-22T15:05:03Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 4","filings_12m":4,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":82500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":4,"expected_fill_days":25,"reasons":["conf:0","velocity","win:early","comp:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/hy-vee-content-writer","json_url":"https://alion.io/job/hy-vee-content-writer.json","meta":{"generated_at":"2026-10-27T22:56:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14779,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1774514},"rest":"https://alion.io/mcp/rest/get_company?id=1774514"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhy-vee-content-writer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhy-vee-content-writer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhy-vee-content-writer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hy-vee-content-writer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhy-vee-content-writer"}]}