{"id":3982364,"url":"https://alion.io/job/hydro-one-digital-analyst","title":"Digital Analyst","company":{"id":1900363,"name":"Hydro One","domain":"hydroone.com","url":"https://alion.io/company/hydroone-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3610,"max":4847,"currency":"CAD","period":"week","gross":null,"usd_annual":178360},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-11-06T00:00:00Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-09T20:11:14Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"52265- Toronto- Temporary 18 months\nHiring salary range: $3,610.06 - $4,847.8 / Bi-weekly\nHydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly 1.5 million customers. We have a long history in the industry with our roots dating back over 110 years to 1906. Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario. Today, we’re focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.\nIt’s an exciting time to join the team at Hydro One!\nJob Function:\nThis role is responsible for measurement of marketing activity on social media, traditional media, digital advertisements, and the external website, setting up measurement technology and ensuring it's accuracy, as well as collaboration with employees across the organization to present information and help with planning campaigns and initiatives.\nJob Description:\nUse data to assist the direction of marketing campaigns that support driving positive overall favorable brand impressions.\nUse social listening and website analytic tools to interpret the demographic and brand audience to assist with the web user experience design to achieve digital objectives.\nProvide relevant insights that support reaching business objectives and brand goals with data analysis, KPIs, and industry/social trends for the execution of web, print, digital, and social assets.\nCreate and maintain comprehensive reports, dashboards, and data visualizations to monitor performance and communicate campaign performance and insights to stakeholders and partnered media agencies.\nResearch the latest marketing and brand trends.\nStrategic functions\nMonitor day-to-day social media comments and work with internal security teams to flag any activity that may impact any reputational risks.\nWork alongside the Research and Insights Team and use social listening tools to identify and build an understanding of audience, followers and trends.\nProvide input into major marketing campaigns using insights and data.\nCoordinate related marketing and communications projects, as needed.\nWebsite Performance\nMaintain website performance tracking technology and ensure measurements are accurate.\nIdentify problematic user experiences by analyzing user engagement (i.e. click-throughs, bounce rates, impressions, sentiment and all other applicable KPIs) and using heat mapping software.\nImprove search engine optimization by reporting on opportunities.\nInitiate and coordinate improvements for marketing and communications and collaborate with others to improve the opportunity areas.\nSocial Media Marketing\nProvide ad-hoc reports on social media campaigns and day-to-day social performance (bi-weekly, monthly, quarterly reporting)\nCollaborate with the team to analyze campaign performance, aligned to the campaign objectives and business goals, while taking into consideration audience growth, sentiment and other relevant KPIs\nUse metrics and analysis and work with social media team to help build relevant social content and social media channel improvements.\nResearch and analyze new market and social trends, seasonality fluctuations, and communicate learnings to campaigns and social content.\nParticipate in social media/content meetings by using social insights to display story and content ideas.\nWork with partnered media agency to deliver on the organic social media boosting strategy.\nParticipate in a shift social media on-call activities (monitor social channels to check if customers are having outages)\nPerform other duties as required.\nSelection Criteria:\nEducation:\nRequires a knowledge of digital media, marketing, and advertising.\nRequires a knowledge of analytical techniques and computer software to analyze data.\nRequires a good knowledge of English to communicate effectively with internal and external contacts. This knowledge is considered to be normally acquired in either a four-year university education in an appropriate field such as media or the equivalent.\nExperience:\nRequires experience in social media and web performance analysis.\nRequires experience in reporting and proposing improvements.\nRequires experience with various software applications such as Google Analytics, Google Tag Manager, Hootsuite and Looker Studio (Data Studio) and Microsoft Clarity.\nRequires experience with social listening tools such as Brandwatch.\nRequires experience with SEO analytics tools such as SEMRush.\nRequires experience with internal/external dashboards to collect and analyze data. A period of over 4 years and up to and including 6 years is considered necessary to gain this experience.\nAt Hydro One we understand that the success and strength of our business rests with our people. When we develop their skills, we are investing in both their success and ours. To secure the best talent, we seek to create a workforce that reflects the diverse populations of the communities where we live and work and to create a culture based on safety, innovation and inclusiveness.\nWe are honoured to be recognized by Forbes in its list of Canada’s Best Employers for 2026.\nThank you for considering a career with Hydro One, we welcome applications from all qualified candidates. If you are having difficulty using our online application system and you need an accommodation due to a disability, please email . Hydro One will provide reasonable accommodation for qualified individuals with disabilities in the job application process.\nPlease note this email is only for accommodation requests. Resumes sent to this email address will not be considered.\n\"Employer of the year 2026\"\nDeadline: November 16, 2026\nThe base salary for this role considers a variety of factors, including candidates' knowledge, skills, experience, education, and any applicable collective agreement requirements for union-represented positions. Hydro One provides an extensive offering of programs to promote a culture of safety, wellbeing, inclusivity, and sustainability to enable our employees to be the best version of themselves. For management roles, compensation is based on the principle of pay-for performance compensation philosophy, and the amount of annual adjustments and incentive payments depends on how well you and the company perform (subject to plan terms). We encourage open dialogue about compensation with our Talent Acquisition Team, who can provide more detailed information specific to this role.\nThis posting is for an existing vacancy.\nHydro One uses AI tools to assist in the screening and assessing candidates for this role. Our use of AI does not replace human decision-making.\nIn the event you are experiencing difficulties applying to this job please consult our help page here.\nWe thank all applicants for their interest in a career at Hydro One; however, only those candidates who are selected for an interview will be contacted.","description_format":"text","description_chars":6985,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Power Grid"],"lifecycle":[{"event":"open","at":"2026-11-09T20:11:14Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":22,"reasons":["conf:2","win:early"],"computed_at":"2026-11-09T22:18:17Z"},"pay":{"stated_usd_annual":178360,"is_top_pay":true},"html_url":"https://alion.io/job/hydro-one-digital-analyst","json_url":"https://alion.io/job/hydro-one-digital-analyst.json","meta":{"generated_at":"2026-11-09T22:18:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11731,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1900363},"rest":"https://alion.io/mcp/rest/get_company?id=1900363"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhydro-one-digital-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhydro-one-digital-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhydro-one-digital-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hydro-one-digital-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhydro-one-digital-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3982364}},{"tool":"search_jobs","arguments":{"company":"hydroone.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3982364},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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