{"id":913199,"url":"https://alion.io/job/hypergrowthrec-crm-manager","title":"CRM Manager","company":{"id":694962,"name":"HyperGrowth Recruitment Ltd.","domain":"hypergrowthrec.co.uk","url":"https://alion.io/company/hypergrowthrec","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":97000,"period":"year","method":"role_country_seniority_unknown","sample_n":429},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Shopify","optional":false},{"name":"WhatsApp","optional":false},{"name":"Iterable","optional":true}],"status":"live","first_seen_at":"2026-09-10T10:33:57Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-14T02:14:18Z","board_verified":true,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":33},"description":"CRM Manager - Hairburst\nRewarding Salary + 15% bonus + benefits\nHybrid - ideally 2 days per week in Manchester\nWe’ve teamed up with the fast-growing haircare brand Hairburst, who are now in the market to secure a CRM Manager to join the team.\nCompany Overview\nAt Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest and longest hair possible with our specially formulated haircare vitamins and cosmetics.\nEach Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, with benefits that can be seen in as little as 90 days.\nWe are now an established 10-year-old brand, selling through our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level internationally!\nCheck out what we’re doing here:\nhttps://www.hairburst.com/\nOverview\nHairburst is looking for a commercially minded and retention-focused CRM Manager to take ownership of CRM, lifecycle marketing and customer engagement across multiple international markets.\nThis role sits within the wider CX & Retention function and will play a key part in shaping how Hairburst communicates with, retains and grows its customer base globally.\nThe business is looking for someone who understands how to combine effective lifecycle journeys with fast-paced eCommerce trading activity. You’ll use customer behaviour, segmentation and performance data to increase repeat purchases, improve engagement and drive long-term customer value across both subscription and non-subscription customers.\nAlongside developing automated lifecycle journeys, you’ll oversee promotional campaigns, product launches and regular trade communications across email, WhatsApp and SMS, ensuring CRM activity is commercially effective, relevant and aligned across markets.\nThis role requires someone strategic enough to shape direction, while remaining close enough to execution to review campaigns, troubleshoot issues and continuously improve performance.\nMain Responsibilities\nBuild and own onboarding and lifecycle journeys that create a seamless and personalised customer experience from day one.\n\nDevelop and optimise replenishment, refill reminder, post-purchase and re-engagement journeys that encourage repeat purchasing.\n\nDesign and optimise retention programmes focused on repeat purchase behaviour, purchase frequency, subscriber engagement, AOV growth and long-term customer value.\n\nOwn Hairburst’s CRM strategy across lifecycle, retention and eCommerce trading activity.\n\nPlan and oversee the CRM trading calendar across multiple territories, including promotional campaigns, product launches and locally relevant activity.\n\nDrive retention and customer value across both subscription and non-subscription customer segments.\n\nOwn the automation strategy across email, WhatsApp and SMS, building customer journeys that feel relevant, timely and human.\n\nDevelop smart segmentation and behavioural-trigger strategies to create personalised customer experiences at scale.\n\nCoordinate the CRM calendar across multiple territories, ensuring alignment across markets while allowing flexibility for local trading requirements.\n\nManage and develop two remotely based team members responsible for supporting CRM execution.\n\nProvide clear briefs, oversee delivery and ensure campaigns and automated journeys are accurate, on-brand and commercially effective.\n\nManage CRM strategically while remaining close enough to execution to QA, troubleshoot and continuously optimise performance.\n\nWork cross-functionally with CX, Growth and local market teams to ensure CRM is fully integrated into the wider customer and commercial strategy.\n\nChampion CRM internally as a strategic growth lever rather than simply a communications function.\n\nDefine, track and report on key CRM and retention metrics, including CRM revenue, repeat order rate, purchase frequency, AOV, churn, engagement and LTV.\n\nBuild and manage a test-and-learn framework across promotional campaigns, lifecycle communications and automated journeys.\n\nTranslate customer, campaign and performance data into actionable commercial improvements.\n\nKey Skills\nStrong CRM and lifecycle marketing experience within a DTC or eCommerce brand environment.\n\nExperience managing both automated lifecycle journeys and a fast-paced promotional CRM calendar.\n\nStrong understanding of eCommerce trading mechanics, including promotions, product launches and repeat-purchase strategies.\n\nMulti-market or international CRM experience is highly desirable.\n\nStrong automation expertise across email, with WhatsApp and SMS experience highly valued.\n\nStrong understanding of retention strategy, lifecycle management and repeat-purchase behaviour.\n\nExperience driving retention and LTV across non-subscription customers, with subscription experience considered beneficial.\n\nCommercially minded, with a strong grasp of metrics including CRM revenue, LTV, repeat purchase rate, purchase frequency, AOV and churn.\n\nIterable experience is highly preferred, although strong ESP experience across other platforms is also valuable.\n\nExperience building segmentation, personalisation and behavioural-triggered customer journeys.\n\nComfortable balancing strategic thinking with operational oversight and performance optimisation.\n\nStrong analytical mindset with the ability to turn insight into action.\n\nExperience within beauty, cosmetics, skincare, wellness or another regularly purchased consumer category is highly desirable.\n\nPrevious experience managing or mentoring remotely based team members would be advantageous.\n\nSofter Skills\nGenuine go-getter mentality - someone who wants to build, improve and make an impact.\n\nNaturally solutions-oriented and proactive.\n\nCollaborative and low-ego, but confident owning your area and making decisions.\n\nStrong attention to customer experience, not just campaign output.\n\nComfortable operating in a fast-paced, scaling environment.\n\nCommercially aware and comfortable balancing long-term customer retention with shorter-term trading priorities.\n\nAble to manage remote team members effectively by providing clear direction, support and accountability.\n\nBenefits\nRewarding salary + 15% bonus.\n\nHybrid working, ideally with two days per week in our Manchester office. One day per week may be considered for the right candidate.\n\nCompany trips abroad.\n\nMonthly socials.\n\nMonthly staff order allowance.\n\n40% off for friends and family.\n\nFast career development.\n\nAn opportunity to grow with one of the most exciting brands in the UK!\n\nIf this sounds like you, hit apply or email Kyle at  to find out more!\nAt Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.","description_format":"text","description_chars":6888,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-14T17:49:22Z"}],"visa":[],"liveness":{"score":37,"band":"fade","label":"Fading","p_open":1,"p_active":0.406,"p_room":0.9,"age_days":32,"expected_fill_days":47,"reasons":["conf:15","agency","win:mid"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/hypergrowthrec-crm-manager","json_url":"https://alion.io/job/hypergrowthrec-crm-manager.json","meta":{"generated_at":"2026-10-14T02:49:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4301,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":694962},"rest":"https://alion.io/mcp/rest/get_company?id=694962"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhypergrowthrec-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhypergrowthrec-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhypergrowthrec-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hypergrowthrec-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhypergrowthrec-crm-manager"}]}