{"id":2843280,"url":"https://alion.io/job/hyperiondev-ecommerce-marketing-lead","title":"Ecommerce Marketing Lead","company":{"id":4323,"name":"HyperionDev","domain":"hyperiondev.com","url":"https://alion.io/company/hyperiondev","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":80,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa","Johannesburg, South Africa"],"countries":["ZA"],"hiring_countries":["ZA"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":64000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-19T09:59:58Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-21T05:40:01Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"ABOUT US\nHyperionDev is one of the largest providers of accelerated online education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, University of Chicago, UCT and Stellenbosch University to deliver structured technical and digital courses and bootcamps that accelerate people into fulfilling careers. We have been recognised as one of the top education technology scaleups in the world and have gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.\nWe are dedicated to closing the global digital skills gap by integrating online education with human mentorship and expert code review, powered by a workforce in Southern Africa, to lower the cost of accessible technology education. This model has been successful, allowing us to reach millions of learners a year from over 60 countries.\nOur ecosystem also includes HyperDev, a developer-focused spin-out building AI tools that help people turn ideas into working software while retaining control over their code. HyperDev extends our mission beyond education, supporting how developers build, learn and grow throughout their careers.\nWe're backed by nearly 2000 investors and have raised the largest crowdfunding round for an edtech company in history. As a primarily bootstrapped, profitable, and scale-up tech business, join us as we play our part in making the world a more stable, safer, and fair place.\nABOUT THE ROLE\nChoosing a bootcamp is a significant decision. Prospective students need to understand their options, trust the provider and feel confident about taking their next step.\nWe’re looking for an Ecommerce Marketing Lead to make that journey clearer, more compelling and more effective at HyperionDev.\nYou’ll lead our creative, brand and product marketing team, bringing together audience insight, course positioning, content and design to improve how we present and market our courses. You’ll give particular attention to our website: helping prospective students find the right course, understand its value and progress towards enrolment.\nWorking closely with our Head of Paid Media and growth team, you’ll connect the demand generated through paid media, SEO and CRM with a persuasive, consistent experience across course pages, campaigns and the application journey.\nThis is a leadership role for someone who combines commercial judgement with strong creative and product marketing instincts.\nRESPONSIBILITIES\nWebsite Experience & Conversion: Improve the website and course pages to help prospective students find the right course and progress towards enrolment.\nProduct Marketing & Positioning: Develop clear, compelling course propositions and messaging informed by student needs, market research and competitor insight.\nCourse Launches & Campaigns: Lead coordinated marketing plans for new and existing courses, aligning creative, messaging and delivery across teams.\nBrand Management: Maintain a consistent brand identity and voice across the website, campaigns and customer communications.\nCreative & Team Leadership: Lead and develop copywriters, designers and brand/product marketers, setting clear priorities, briefs and quality standards.\nCustomer Journey Optimisation: Work with growth, admissions and development teams to identify and reduce friction from initial interest through to enrolment.\nPerformance & Reporting: Track conversion and commercial results, using insights to prioritise improvements and communicate their impact.\nRequirements\nMinimum\nAt least 5 years’ experience in e-commerce, digital or product marketing, including 2 years managing a multi-disciplined team.\nDemonstrated success improving website conversion and driving measurable growth in sales or customer acquisition.\nExperience developing product positioning, messaging and integrated marketing campaigns.\nExperience managing copywriters, designers and marketing specialists.\nStrong analytical skills, with the ability to translate customer insights and performance data into actionable improvements.\nProven ability to collaborate with growth, sales and development teams to deliver commercial objectives.\nPreferred\nExperience in education, edtech or a business with a considered purchase and longer customer decision cycle.\nExperience leading brand and product marketing across multiple products or markets.\nPractical experience with A/B testing, customer journey optimisation and website analytics tools.\nExperience planning and delivering product launches.\nA relevant qualification in marketing, business or a related discipline.\nBenefits\nFlexible & remote working: We are a remote-friendly organisation and offer flexible work options.\nGenerous annual leave and medical benefits: We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.\nJoin the heart of tech in Africa, the US, and Europe: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, & Yoco.\nLife-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.\nOUR VALUES\nWe're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision, and ours is a relentless quest for improvement.","description_format":"text","description_chars":5829,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Flexible schedule","Health insurance"],"hiring_locations":[{"name":"South Africa","iso":"ZA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Education","Bootcamps"],"lifecycle":[{"event":"open","at":"2026-10-19T09:59:58Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":80,"reasons":["conf:0","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/hyperiondev-ecommerce-marketing-lead","json_url":"https://alion.io/job/hyperiondev-ecommerce-marketing-lead.json","meta":{"generated_at":"2026-10-21T07:44:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10927,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4323},"rest":"https://alion.io/mcp/rest/get_company?id=4323"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fhyperiondev-ecommerce-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fhyperiondev-ecommerce-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fhyperiondev-ecommerce-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/hyperiondev-ecommerce-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fhyperiondev-ecommerce-marketing-lead"}]}