Product Commercialization Lead
*this is a contract -2-3 month to FTE opportunity*
About Hypha Metrics
Hypha Metrics is redefining how media data is measured, connected, and understood. Our platform provides the foundational infrastructure that powers audience insights for the modern media ecosystem. We help clients make smarter decisions by transforming fragmented data into unified, actionable intelligence.
We’re looking for a Product Commercialization Lead who will bridge the gap between product, sales, and marketing-ensuring our platform evolves in lockstep with client needs and market opportunities.
Role Overview
The Product Commercialization Lead will play a pivotal role in aligning product strategy with market demand. This person will collaborate closely with clients, product managers, and commercial teams to translate insights into actionable product direction, support sales enablement, and drive go-to-market readiness for new capabilities.
Key Responsibilities
Market & Product Alignment
Engage with clients and prospects to identify needs, gaps, and emerging opportunities
Translate client requirements into product specifications and enhancement requests
Develop use cases and playbooks demonstrating Hypha’s value in real-world applications
Partner with sales and account teams to prepare materials, insights, and analyses that showcase product impact
Act as a key voice shaping product roadmap decisions based on market trends and competitive intelligence
Ensure commercial strategy and product development remain synchronized across planning cycles
Data & Insights Support for Commercial Use
Dive deeply into Hypha panel data to uncover insights and narratives for sales and marketing applications
Build custom analyses for strategic client pitches and partnerships
Collaborate with marketing to create thought leadership and category insights
Translate complex data into clear, compelling product narratives and proof points
Cross-Team Leadership
Serve as the commercial voice within the product organization
Partner closely with product managers, data scientists, and engineers to inform development priorities
Communicate product roadmap updates and upcoming releases to commercial stakeholders in a clear, actionable format
Qualifications
Experience & Background
5+ years in product strategy, solutions consulting, sales engineering, or product marketing
Background in analytics, media measurement, ad tech, or a related data-driven industry
Proven ability to translate market feedback into product direction
Track record of success collaborating across product and commercial teams in a fast-paced environment
Familiarity with audience measurement, consumer behavior analysis, or media research
Skills & Capabilities
Strong communicator with ability to explain technical concepts to non-technical audiences
Exceptional analytical thinker with ability to distill patterns and insights from complex feedback
Skilled in client engagement and solution shaping
Proficient in analyzing large structured datasets and developing insight-rich summaries
Strong prioritization and decision-making skills aligned with product roadmap management
Working knowledge of SQL, Python, or other data tools (or demonstrated ability to learn quickly)
Deep curiosity about media ecosystems-streaming, television, and digital
Why Hypha Metrics
Opportunity to shape the commercialization strategy of a pioneering media data platform
Collaborative, cross-functional culture grounded in innovation and transparency