{"id":3677714,"url":"https://alion.io/job/ibm-apac-field-marketer-2","title":"APAC Field Marketer","company":{"id":86,"name":"IBM","domain":"ibm.com","url":"https://alion.io/company/ibm","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"IBM Careers","truth_index":{"grade":"A","score":100,"open_postings":69,"ghost_share":0,"stale_share":0.174,"repost_share":0.043,"time_to_fill_p50_days":15,"computed_at":"2026-11-07T05:47:08Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-11-03T11:47:10Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-04T12:16:01Z","board_verified":false,"closed_at":"2026-11-04T12:16:01Z","days_open":1,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":1},"description":"At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference. As a Demand Generation Professional, you will be accountable for marketing execution of omnichannel marketing journeys aligned to specific personas and products. This role involves collaboration with various teams to drive pipeline creation and optimize channel mix to achieve objectives. Your primary responsibilities will include:\nDemand Planning: Create targets for aligned focus products/personas through digital journeys and outbound account activation, working with sales and partners.\nCampaign Execution: Collaborate with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes and accelerate velocity through programmatic nurture programs.\nEvent Support: Support key events to build a full demand plan and follow-up strategy that boosts conversion.\nLead Management: Co-own lead pass engine with Digital Sales to pass leads to skilled, high-converting partners and improve yield.\nMarketing Expertise: Act as Marketing SME for aligned brand, including enablement to partners on brand marketing strategy and campaign best practices.\nMarketing Execution: Experience with omnichannel marketing journey development and execution, including localization and personalization of marketing journeys.\nDigital Demand: Experience with creating targets for focus products/personas through digital journeys and outbound account activation, working with sales and partners.\nCampaign Collaboration: Experience collaborating with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes.\nEvent Strategy: Experience supporting key events to build a full demand plan and follow-up strategy that boosts conversion.\nMarketing Expertise: Experience acting as a Marketing SME for a brand, including enablement to partners on brand marketing strategy and campaign best practices.\nDigital Marketing Tools: Experience with programmatic nurture programs and lead pass engine management.\nData Analysis Skills: Ability to optimize channel mix and measure campaign outcomes.\nMarketing Automation: Familiarity with Email/Automation and Social teams to achieve campaign goals. India Enterprise Operations Hybrid Professional Bangalore, IN Bangalore (0063) IBM India Private Limited Acting Automation Data Analysis Digital Marketing Email Localization Strategy Management Marketing Marketing Automation Marketing Strategy Sales Strategy Financial and Operational Combined Uniform Single Reporting Business in the Asia-Pacific Innovation Collaboration","description_format":"text","description_chars":3296,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["LLM & Generative AI","Quantum Science & Computing","Servers & Data Center Hardware","Quantum Computing Hardware"],"lifecycle":[{"event":"open","at":"2026-11-03T11:47:10Z"},{"event":"close","at":"2026-11-04T12:16:01Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/ibm-apac-field-marketer-2","json_url":"https://alion.io/job/ibm-apac-field-marketer-2.json","meta":{"generated_at":"2026-11-07T22:29:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":37005,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-08T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":86},"rest":"https://alion.io/mcp/rest/get_company?id=86"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fibm-apac-field-marketer-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fibm-apac-field-marketer-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fibm-apac-field-marketer-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ibm-apac-field-marketer-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fibm-apac-field-marketer-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3677714}},{"tool":"search_jobs","arguments":{"company":"ibm.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3677714},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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