Measurement Partnerships Associate
Ibotta is seeking a Measurement Partnerships Associate to join our Business Development team and contribute to our mission to Make Every Purchase Rewarding.
Ibotta is fundamentally changing how the world's leading brands, retailers, and financial institutions think about digital marketing and consumer rewards. As the Measurement Partnerships Associate, you are the operational engine behind the strategic measurement partnerships - the person who makes sure that every study we commit to actually gets off the ground correctly, runs cleanly, and delivers results that matter to our CPG clients. This role sits at the intersection of measurement rigor and client service. You're equally comfortable in a meeting presenting sales lift results to brand managers and in a spreadsheet validating campaign specs the day before a study launches. You know enough about media measurement to hold your own with Circana or Nielsen counterparts, and enough about CPG marketing and analytics to make the numbers mean something to the people who need to act on them.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. Candidates must live in the United States.
What you will be doing:
Serve as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors).
Track study timelines, manage data deliverable deadlines, route questions to the right internal stakeholders, and escalate when needed.
Own the end-to-end campaign study intake process - collect and complete measurement spec forms, validate all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered.
Work cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing.
Present campaign measurement results - sales lift, marketing mix model contributions, and media performance KPIs - to advertiser clients and measurement partner contacts. Build the decks, own the narrative, and run the meeting.
Analyze and interpret campaign performance data into clear, actionable insights and stories.
Support Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows.
Maintain subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms.
Identify process improvements in how measurement studies are initiated, tracked, and delivered - and implement them.
Travel occasionally to industry events or client meetings (~once per quarter).
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.
What We Are Looking For:
2-5 years of experience in CPG analytics, media measurement, marketing or promotional analytics, or a closely related field.
Experience working with CPG data sources - syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data.
Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs.
Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement.
Working knowledge of data transfer processes - SFTP, API-based integrations, data file specifications. You don't need to build them; you need to understand how they work.
Exposure to SQL, R or Python for data manipulation is a plus.
Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus.
Exceptional attention to detail and a compulsion to catch errors before they become problems.
Proven ability to manage multiple concurrent projects with competing deadlines.
Strong client-facing communication and presentation skills - you're comfortable in front of brand managers and measurement partner contacts.
Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences.
Ability to work cross-functionally and influence outcomes without direct authority.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $90,000-$100,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
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Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees