{"id":2443462,"url":"https://alion.io/job/ic3-director-performance-marketing","title":"Director, Performance Marketing","company":{"id":47671,"name":"Internet Crime Complaint Center (IC3)","domain":"ic3.gov","url":"https://alion.io/company/ic3","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":187000,"max":242000,"currency":"USD","period":"year","gross":null,"usd_annual":242000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-17T00:00:00Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-15T03:13:42Z","board_verified":true,"closed_at":null,"days_open":59,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":59},"description":"Job Description:\nRole Overview\nThe Director, Performance Marketing will lead Cboe’s paid media strategy and demand generation across our core lines of businesses. This role owns the paid media engine that builds awareness, generates qualified engagement, and accelerates pipeline for Cboe’s product lines. You will lead full-funnel media strategy, partnering closely with sales, product marketing, and regional teams to translate media investment into measurable commercial impact.\nYour responsibilities will be:\nPaid Media Strategy & Ownership\nOwn the paid media strategy, budget allocation, and channel mix across search, paid social, programmatic, and emerging platforms for Cboe’s core business lines\nSet and defend the paid media budget with senior leadership, including scenario planning and tiered spend recommendations by business line\nOwn the paid media agency relationship end-to-end - scope, performance targets, creative and media plan approval, and spend accountability\nBuild and prioritize a paid testing roadmap spanning channels, audiences, offers, and creative formats\nGrowth Strategy & Planning\nDefine the broader growth marketing strategy across acquisition, activation, and expansion, with paid as the primary lever and lifecycle/owned channels as reinforcement\nPartner with Business Line leaders to translate commercial priorities into paid media and growth objectives and KPIs\nFull-Funnel Program Ownership\nEnsure paid campaigns are backed by strong conversion paths, working closely with Performance Marketing Analytics to instrument tracking, attribution, and message match across landing experiences\nExtend paid programs into lifecycle and retention marketing in partnership with the Marketing Automation & Email team (Pardot/Cvent) Cross-Functional Leadership Serve as the connective tissue between Performance Marketing, Content Strategy, Web/CMS, and Sales to ensure paid investment is coordinated end-to-end\nRepresent paid media and growth performance in executive and all-hands settings, translating spend and results into clear business narratives\nManage relationships with paid media and growth-focused agencies and vendors, including scope, budget, and performance accountability\nTeam & Org Building\nBuild and manage a growth marketing team\nMeasurement & Optimization\nEstablish growth marketing dashboards and reporting cadences in partnership with analytics lead, with clear visibility into CAC, conversion rates, pipeline contribution, and ROI.\nContinuously test and optimize campaigns using a rigorous, hypothesis-driven approach\nThe ideal candidate has:\n10+ years of marketing experience with at least 5 years focused on paid media / performance marketing, including 3+ years in a leadership role\nDeep expertise across B2B paid channels - paid search, programmatic, LinkedIn, and financial / trade publications - with hands-on fluency in platform capabilities, bidding strategies, and creative best practices\nExperience planning and executing brand media campaigns, including out-of-home (traditional and digital OOH), with an understanding of brand measurement approaches\nProven ability to build integrated brand and demand programs and demonstrate media’s influence on pipeline in complex, long-cycle B2B env\nExperience marketing to institutional financial audiences; experience marketing to retail customers a plus\nStrong analytical skills - comfort with attribution models and media mix modeling concepts\nExperience managing media budgets and holding agencies accountable to performance targets\nBachelor's degree required; MBA or relevant advanced degree a plus\nThis position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.\nSalary Ranges (applicable for US locations only)\nAt Cboe, we are committed to providing a competitive, transparent, and market-informed total rewards program. The anticipated base salary range for this role is $187,000-$242,000, with actual compensation determined by job-related factors such as skills, relevant experience, education, internal alignment, and location.This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.\nAdditional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.\nAny communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.","description_format":"text","description_chars":4675,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Government","Law Enforcement","Intelligence"],"lifecycle":[{"event":"open","at":"2026-10-13T12:45:43Z"}],"visa":[],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.696,"p_room":0.45,"age_days":59,"expected_fill_days":30,"reasons":["conf:2","velocity","win:tail"],"computed_at":"2026-10-15T05:46:00Z"},"pay":{"stated_usd_annual":242000,"is_top_pay":true},"html_url":"https://alion.io/job/ic3-director-performance-marketing","json_url":"https://alion.io/job/ic3-director-performance-marketing.json","meta":{"generated_at":"2026-10-15T15:15:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23322,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":47671},"rest":"https://alion.io/mcp/rest/get_company?id=47671"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fic3-director-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fic3-director-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fic3-director-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ic3-director-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fic3-director-performance-marketing"}]}