{"id":1339139,"url":"https://alion.io/job/icertis-lead-analyst-database-marketing","title":"Lead Analyst, Database Marketing","company":{"id":58613,"name":"Icertis","domain":"icertis.com","url":"https://alion.io/company/icertis","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":94,"open_postings":9,"ghost_share":0,"stale_share":0.444,"repost_share":0,"time_to_fill_p50_days":7,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Pune, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":18000,"max_usd":41000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":587},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Anomaly Detection","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-27T13:23:19Z","employer_posted_date":"2026-09-27","last_verified_at":"2026-10-15T22:38:58Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":18},"description":"We are looking for a Marketing Database Management professional to own and evolve the organization's marketing data foundation. The role will be responsible for ensuring that Marketing has access to a trusted, accurate, complete, compliant and business-ready database that can support demand generation, account-based marketing, personalization, campaign execution, lead management, analytics and AI-driven marketing.\nThe ideal candidate would own the quality, governance, growth, enrichment and usability of the marketing database, while partnering closely with MarTech, Campaigns, Sales/SDR, Analytics, IT and Enterprise Systems. The person will be expected to establish a scalable data management framework, identify and eliminate data quality issues, improve the marketable database, automate repetitive data processes and help build the data foundation required for advanced analytics and AI.\n 1. Marketing Database Strategy\nOwn the Marketing database strategy, health and roadmap\nDefine and maintain standards for account, contact, lead and prospect data\nDrive database growth, coverage and marketable database development\nEstablish database health and quality scorecards\n2. Data Quality & Enrichment\nOwn data cleansing, deduplication, normalization and validation\nDevelop data enrichment and augmentation strategies\nImprove accuracy, completeness, freshness and usability of Marketing data\nEstablish processes to prevent bad data from entering the database\n3. Data Governance & Compliance\nDefine data ownership, governance, taxonomy and data standards\nManage consent, suppression and data retention requirements\nPartner with Enterprise Systems, Security and Legal on data governance and compliance\n4. Segmentation & Data Activation\nDevelop audience segmentation frameworks for campaigns, ABM, personalization and nurture\nPartner with Campaign, Email and Lead Management teams to ensure audiences are accurate and activation-ready\nImprove target-account and persona coverage\n5. MarTech & Data Integration\nPartner with the MarTech team to ensure reliable data flows across CRM, Marketing Automation, enrichment, web, SDR and analytics platforms\nIdentify data integration gaps, synchronization issues and data leakage\nSupport requirements for the future Marketing Data Lake / data foundation\n6. Automation & AI\nIdentify opportunities to automate data cleansing, enrichment, validation, segmentation and quality monitoring\nExplore AI-enabled approaches for entity matching, classification, enrichment and anomaly detection\nContinuously reduce manual database management effort\n 6+ years of experience in Database Management, Marketing Operations, CRM Data, Revenue Operations or a related field\nStrong experience managing complex B2B databases\nExcellent understanding of CRM and Marketing Automation data models\nExperience with platforms such as Salesforce, Marketo, HubSpot, ZoomInfo or equivalent data/enrichment platforms\nKnowledge of data governance, segmentation, enrichment, deduplication and consent management\nFamiliarity with SQL, APIs, data warehouses/lakes and BI tools is desirable\nStrong stakeholder management skills across Marketing, Sales, IT/Data and Enterprise Systems\nAnalytical, process-oriented and highly detail-oriented","description_format":"text","description_chars":3245,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Document Management","Legal Services","Legal Software","Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-09-27T15:20:41Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.572,"p_room":0.35,"age_days":17,"expected_fill_days":7,"reasons":["conf:2","velocity","win:tail"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/icertis-lead-analyst-database-marketing","json_url":"https://alion.io/job/icertis-lead-analyst-database-marketing.json","meta":{"generated_at":"2026-10-16T00:39:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1191,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58613},"rest":"https://alion.io/mcp/rest/get_company?id=58613"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ficertis-lead-analyst-database-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ficertis-lead-analyst-database-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ficertis-lead-analyst-database-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/icertis-lead-analyst-database-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ficertis-lead-analyst-database-marketing"}]}