{"id":596023,"url":"https://alion.io/job/icertis-senior-director-demand-generation","title":"Senior Director, Demand Generation","company":{"id":58613,"name":"Icertis","domain":"icertis.com","url":"https://alion.io/company/icertis","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0.2,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":228000,"max":263000,"currency":"USD","period":"year","gross":null,"usd_annual":263000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-09T00:00:00Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-09-23T16:54:41Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":14},"description":"Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment. The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals. #LI-RS\n Key Responsibilities\nStrategic Leadership\nDevelop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey-from problem identification through purchase. \nLead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence\nAlign demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. \nRun monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. \nIntegrated Campaign & ABM Development\nArchitect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. \nDrive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. \nBuild and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. \nActivate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. \nUse intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. \nSales & Sales Development Enablement\nPartner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. \nCreate outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. \nCollaborate on account prioritization, sequencing logic, and persona specific outreach strategies. \nDeliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. \nProvide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. \nSupport late stage deal progression with targeted content, insights, and engagement strategies. \nPerformance, Analytics & Optimization\nOwn measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. \nBuild a data driven experimentation model to optimize campaign performance across channels and segments. \nManage global budget allocations and ensure efficient investment across programs, partners, and tactics. \n 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. \n5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. \nProven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. \nExpertise developing early stage campaigns that uncover pain points and build interest in solution categories. \nAdvanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). \nExperience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. \nStrong understanding of Sales Development operations, outbound strategies, and Sales enablement. \nProficiency with Marketo, Salesforce, and analytics/BI tools. \nStrong analytical mindset with evidence of data driven decision making. \nExceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. \nAbility to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..\nCompensation:\nBase: $228,000 - $263,000 annual salary\nBonus : 20% Variable\nPay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.\nOur Commitments: Icertis is committed to:\nIcertians (employees) and their family's physical, mental and financial health and wellbeing\nTurbocharging Icertians careers\nMaking a social and environmental impact in our communities \nCultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers\nGenerous holidays including the 4th of July week off - paid \nFree professional and leadership coaching\nAnnual personal development allowance \nWhat we offer:\nRobust medical (physical & mental vision and dental benefits \nEmployee assistance program (EAP) \nEquity (RSUs) and shared ownership in the company \nGenerous 401K match \nFlexible work environment \nPaid maternity and paternity leave \nGenerous holiday and PTO program\nCaaS (coaching as a service)\nAnnual personal development allowance \n7 Days for Humanity - 7 paid volunteer days annually\nGlobal and regional DEIB steering committees, employee resource groups (ERGs) \nGlobal DEIB training programs and guest speakers throughout the year","description_format":"text","description_chars":5608,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":5,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Document Management","Business Process Automation (BPA)","Legal Services"],"lifecycle":[{"event":"open","at":"2026-09-10T15:46:08Z"},{"event":"close","at":"2026-09-11T06:49:50Z"},{"event":"reopen","at":"2026-09-15T10:54:27Z"}],"liveness":{"score":74,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.825,"p_room":0.9,"age_days":14,"expected_fill_days":34,"reasons":["conf:20","velocity","win:mid"],"computed_at":"2026-09-23T05:45:00Z"},"pay":{"stated_usd_annual":263000,"is_top_pay":true},"html_url":"https://alion.io/job/icertis-senior-director-demand-generation","json_url":"https://alion.io/job/icertis-senior-director-demand-generation.json","meta":{"generated_at":"2026-09-23T17:08:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}