{"id":3877100,"url":"https://alion.io/job/icertis-sr-manager-marketing-technology-operations","title":"Sr. Manager, Marketing Technology & Operations","company":{"id":58613,"name":"Icertis","domain":"icertis.com","url":"https://alion.io/company/icertis","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":80,"open_postings":5,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Reston, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":155000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false},{"name":"Azure","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude Code","optional":false},{"name":"Copilot","optional":false},{"name":"Cursor","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-11-05T19:17:49Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-15T06:25:15Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"We're hiring a seasoned professional to design, build, and optimize the technology stack, automations, integrations, and AI-powered workflows that drive scalable business operations. You will own the day-to-day administration, enablement, and maintenance of our marketing technology stack, centered around Marketo and Salesforce. Bringing an AI-first mindset, you'll apply tools like Zapier, Azure services, and LLMs to reduce manual work, harden processes, and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams. This role is core to our priorities around AI-driven campaign orchestration and MarTech and data operations. #LI-RS1\n MarTech Strategy & Administration\nAdminister, configure, and optimize marketing technology platforms like MAP & CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.\nManage integrations (e.g., Marketo-SFDC, form capture, event/webinar, chat, enrichment) with close attention to data quality, sync health, and error handling.\nImplement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance), partnering with Sales/RevOps/SDRs.\nDesign scalable data architectures supporting lead management, customer lifecycle processes, data governance, lead/account scoring, attribution, and reporting.\nEvaluate, implement, and integrate new technologies to support business objectives.\nProcess Management & Workflow Engineering\nDocument and standardize operational procedures (SOPs) for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.\nInstrument KPIs (e.g., time-to-launch, error rates, contact database, lead flows) and drive continuous improvement.\nDefine standards, documentation, and operating procedures for systems, automations, integrations, and AI solutions. Design and implement automated workflows that eliminate manual effort across lead management, data enrichment, scoring, routing, reporting, and operational processes.\nDevelop end-to-end process automations using low-code, no-code, and programmatic solutions.\nBuild reusable frameworks and automation templates that improve operational efficiency and scalability.\nMonitor automation performance and continuously optimize for reliability and effectiveness.\nEnsure compliance with security, privacy, and governance standards.\nAI-First Automation & Innovation\nAutomate repetitive workflows using Zapier/Make, Azure, and LLMs where applicable.\nLeverage AI tools and workflows for QA checklists and campaign operations processes with strong guardrails around data privacy and accuracy.\nPilot, measure, and maintain automations and workflows to scale across the team.\nIdentify opportunities to apply AI tools and emerging technologies to solve operational bottlenecks, with the instinct to experiment and iterate.\nMarketing Operations Team Leadership\nAct as a functional Team Lead / coordinator across broader Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management & Database Management\nFacilitate cross-functional prioritization and resolution of operational dependencies\nIdentify common process, data and technology issues across teams and drive coordinated resolution\nPromote consistent operating standards, documentation, governance and best practices across the function\n 7+ years in Marketing Operations/Marketing Automation with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.\nProven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.\nExperience building and maintaining campaign processes (intake to build to QA to launch to measure) with task/work management tools (e.g., Asana).\nLead lifecycle and scoring administration, with change documentation and testing discipline.\nMeticulous attention to data quality, governance, and documentation; comfort working across time zones.\nDemonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, OR evidence of a builder instinct - experimenting with AI tools like Claude Code, Cursor, ChatGPT, or Copilot; building personal workflows or automations; or teaching yourself something technical to solve a real problem. High curiosity, comfort with ambiguity, and a bias for action.\nCompensation\nMin $155,000 - Max $180,000 USD per year\nPay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target, an equity component is included in the compensation package.\nOur Commitments\nSupporting employees’ and their families’ physical, mental, and financial well-being.\n\nAccelerating Icertians’ careers.\n\nMaking a social and environmental impact in our communities.\n\nCultivating and advancing a culture of diversity, equity, inclusion, and belonging (DEIB) across our company, customers, and suppliers.\n\nGenerous holidays, including the 4th of July week off (paid).\n\nFree professional and leadership coaching.\n\nAnnual personal development allowance.\n\nWhat We Offer\nRobust medical, dental, vision, and mental health benefits.\n\nEmployee Assistance Program (EAP).\n\nEquity (RSUs) and shared ownership in the company.\n\nGenerous 401(k) match.\n\nFlexible work environment.\n\nPaid maternity and paternity leave.\n\nGenerous holiday and PTO program.\n\nCaaS (Coaching as a Service).\n\nAnnual personal development allowance.\n\n7 Days for Humanity - seven paid volunteer days annually.\n\nGlobal and regional DEIB steering committees and employee resource groups (ERGs).\n\nGlobal DEIB training programs and guest speakers throughout the year.","description_format":"text","description_chars":5776,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Document Management","Legal Software","Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-11-06T16:49:32Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 9 · green card filings: 1","filings_12m":9,"filings_prev_12m":9,"green_card_filings_12m":1,"median_offered_wage_usd":162500,"route":null,"cap_exempt":false,"checked_at":"2026-11-15T09:21:55+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":9,"expected_fill_days":34,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-15T07:52:55Z"},"pay":{"stated_usd_annual":180000,"is_top_pay":true},"html_url":"https://alion.io/job/icertis-sr-manager-marketing-technology-operations","json_url":"https://alion.io/job/icertis-sr-manager-marketing-technology-operations.json","meta":{"generated_at":"2026-11-15T18:54:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12044,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58613},"rest":"https://alion.io/mcp/rest/get_company?id=58613"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ficertis-sr-manager-marketing-technology-operations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ficertis-sr-manager-marketing-technology-operations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ficertis-sr-manager-marketing-technology-operations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/icertis-sr-manager-marketing-technology-operations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ficertis-sr-manager-marketing-technology-operations"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3877100}},{"tool":"search_jobs","arguments":{"company":"icertis.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3877100},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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