{"id":3548545,"url":"https://alion.io/job/icon-pharmaceutical-digital-copywriter","title":"Pharmaceutical Digital Copywriter","company":{"id":5677,"name":"ICON","domain":"iconplc.com","url":"https://alion.io/company/icon","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":54,"ghost_share":0,"stale_share":0.852,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-11-04T06:34:25Z"}},"role":"HR","role_family":"HR","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Blue Bell, United States","United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":93000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1495},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-28T00:00:00Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-04T13:12:34Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Copywriter - United States (Remote)ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.\nAs a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.\nWe have an incredible opportunity for a versatile and strategic Copywriter to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Copywriter will develop compelling copy for clinical trial patient recruitment campaigns, including digital video scripts, static ads, landing pages, and social media content. This role requires a deep understanding of consumer behavior, strong storytelling skills, and the ability to translate complex medical or clinical information into clear, engaging, and compliant messaging for prospective patients and caregivers. You will work collaboratively with the design, copy, and media teams to deliver patient-facing digital content to facilitate impactful patient recruitment campaigns for clinical trials.\nLocation: United States (Remote)\nWhat you will be doing:\nWrite persuasive, patient-focused copy for digital advertising campaigns (video scripts, static ads, paid media, and social content)\nWork closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook\nDevelop headlines, taglines, and calls-to-action that resonate with diverse patient audiences\nCollaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights\nAdapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities\nEnsure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines\nContribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention\nEdit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data\nMaintain consistency in voice and messaging across all campaign touchpoints\nYour profile:\n3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)\nDemonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)\nStrong understanding of social media platforms and their respective video formats, specs, and audience behaviors\nStrong portfolio of campaigns targeting consumers or patients, especially within regulated industries\nUnderstanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey\nExceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy\nExperience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders\nWorking knowledge of digital marketing best practices, including SEO, UX, and A/B testing\nBachelor's degree\nBilingual or multilingual copywriting experience is a plus\nEmployment with ICON is contingent upon having the legal right to work in the country where the role is based.\nRewards & Benefits\nICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development.\nBenefits may include:\nCompetitive base salary and performance related incentives\nHealth and wellbeing programmes including medical, dental, and vision coverage where applicable\nRetirement and pension plans\nLife assurance and disability coverage\nEmployee assistance programmes and wellbeing resources\nLearning and development opportunities through structured training and career pathways\nBenefits may vary depending on role and location.\nVisit our careers site to read more about the benefits ICON offers.\nInclusion and Accessibility\nICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported.\nIf you require reasonable accommodations during the recruitment process, please let us know or submit a request here.\nAre you a current ICON Employee? Please click here to apply","description_format":"text","description_chars":4373,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Clinical Trial Services (CRO)"],"lifecycle":[{"event":"open","at":"2026-10-30T21:44:08Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.621,"p_room":0.9,"age_days":7,"expected_fill_days":15,"reasons":["conf:1","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/icon-pharmaceutical-digital-copywriter","json_url":"https://alion.io/job/icon-pharmaceutical-digital-copywriter.json","meta":{"generated_at":"2026-11-04T17:17:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26470,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5677},"rest":"https://alion.io/mcp/rest/get_company?id=5677"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ficon-pharmaceutical-digital-copywriter"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ficon-pharmaceutical-digital-copywriter"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ficon-pharmaceutical-digital-copywriter"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/icon-pharmaceutical-digital-copywriter\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ficon-pharmaceutical-digital-copywriter"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3548545}},{"tool":"search_jobs","arguments":{"company":"iconplc.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3548545},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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