{"id":2870033,"url":"https://alion.io/job/idc-vp-digital-growth","title":"VP, Digital Growth","company":{"id":52287,"name":"IDC","domain":"idc.com","url":"https://alion.io/company/idc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":280000,"max":285000,"currency":"USD","period":"year","gross":null,"usd_annual":285000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-19T19:15:29Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-23T05:28:39Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Overview\nAbout the Role & Team\nThe VP, Digital Growth owns IDC's global digital presence and performance - the website, channels, platforms, and experiences that generate awareness, capture buyer intent, and convert prospects into pipeline at scale.\nAs AI changes how enterprise buyers discover, research, and evaluate software, this role will ensure IDC is found, trusted, and engaged with across both traditional and AI-powered digital channels before a sales conversation begins. This role owns our website strategy, SEO/AEO, paid media, social media, digital campaign execution, and digital marketing technology. Working closely with Revenue Operations, the VP will ensure every digital investment is measurable and connected to pipeline and revenue.\n What You’ll Do\nOwn company website as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution.\nDevelop and execute IDC's global digital strategy across web, organic search, paid media, social media, and digital experiences.\nCreate a repeatable, digital marketing playbook for integrating acquired companies into IDC's broader digital strategy.\nOwn and evolve our global SEO strategy across technical SEO, on-page optimisation, content, and authority building to increase visibility with priority buyers.\nBuild IDC's Answer Engine Optimisation (AEO) strategy, ensuring our content and digital presence are discoverable across AI assistants, LLMs, and emerging search experiences.\nMonitor changing digital discovery and buyer behaviour, adapting our strategy as AI continues to reshape how enterprise software is researched and evaluated.\nOwn global paid media strategy across paid search, paid social, programmatic, and content syndication, with clear pipeline and CAC targets.\nDrive continuous testing and optimisation across paid channels to improve conversion, pipeline contribution, and efficiency.\nPartner with team to execute the digital components of integrated global demand campaigns, ensuring paid, organic, email, and web experiences work together effectively.\nDevelop and optimise digital nurture and marketing automation programs that move prospects through the funnel with relevant and timely experiences.\nOwn the digital analytics framework, providing clear visibility into the buyer journey from first digital interaction through to pipeline and revenue.\nOwn and optimise the digital marketing technology stack, including web analytics, tag management, SEO, paid media, and digital experience platforms.\nPartner with operations to ensure digital data integrates effectively with internal systems, such as Salesforce, and marketing attribution models.\nEvaluate and implement emerging AI-powered digital capabilities that improve targeting, personalisation, buyer experience, and conversion.\nLead and develop the Digital and Web team, building the capabilities required to support IDC's continued global growth.\nWhat You Bring\n8+ years of digital marketing experience within enterprise B2B SaaS,AI or Data including at least 3 years in a senior leadership role.\nDeep expertise across web strategy, SEO, and paid media, with measurable examples of driving pipeline and revenue outcomes.\nStrong understanding of Answer Engine Optimisation (AEO), AI-driven search, and how LLMs are changing enterprise software discovery and buyer behaviour.\nProven experience turning a B2B website into a measurable demand generation and conversion channel.\nStrong experience managing paid media investment against pipeline, CAC, and ROI targets.\nHighly data-driven and analytical, with experience connecting digital performance to pipeline attribution and revenue.\nStrong understanding of digital buyer journeys, conversion optimisation, testing, personalisation, and marketing automation.\nExperience managing and optimising digital marketing technology and analytics platforms.\nProficiency in HubSpot, Google Analytics, Salesforce, and major paid media and SEO platforms.\nStrong leadership and stakeholder management skills, with experience leading and developing high-performing digital teams.\nExperience marketing to technical buyers within complex, vertical-specific enterprise markets would be a significant advantage.\nWhat Success Looks Like\nIDC.com operates as a measurable pipeline engine, with clear attribution from digital engagement through to opportunity and closed-won revenue.\nOrganic search performance increases significantly through a combined SEO and AEO strategy, with a target of 40%+ growth in organic traffic.\nPaid media consistently delivers pipeline within agreed CAC and ROI targets, with efficiency improving quarter over quarter.\nIDC achieves increased visibility across major AI assistants, LLMs, and answer engines when buyers research energy modelling, simulation, and related solutions.\nDigital performance is clearly measured and connected to pipeline and revenue, enabling confident investment\nWhy This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.\nRecognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.\nWhat We Offer\n15 vacation days (prorated based on start date)\n12 company-paid holidays\n6 paid sick days (prorated based on start date; may vary by state)\nMedical, dental, and vision coverage\n2 floating holidays (prorated based on start date)\n1 volunteer day\n401(k) company match (IDC matches 3% on the first 6% of employee contributions)\nCompany-paid short-term disability\n Company-paid life insurance\nCompany-paid parental leave\nCompensation Transparency\nAt IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent third-party partner.The expected total annual compensation, depending on location and experience, is between $280,000 - $285,000 inclusive of base salary and variable compensation.\nIf this role relocates to a different country, the salary range will be updated to reflect that country's range, rather than a currency conversion of the original range. Equal Opportunity Employer\nIDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.\nIDC is currently able to employ remote workers in the following states: Arizona (AZ), California (CA), Colorado (CO), Connecticut (CT), Washington D.C. (DC), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Maine (ME), Michigan (MI), Minnesota (MN), Missouri (MO), Mississippi (MS), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), New York (NY), Ohio (OH), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), Tennessee (TN), Texas (TX), Utah (UT), Virginia (VA), Vermont (VT), Washington (WA), and Wisconsin (WI).\n#LI-HR1 #LI-Remote","description_format":"text","description_chars":7928,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Health Care","Sales & Marketing","IT News & Tech Media"],"lifecycle":[{"event":"open","at":"2026-10-19T19:15:29Z"}],"visa":[],"liveness":{"score":89,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.891,"p_room":1,"age_days":3,"expected_fill_days":14,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":{"stated_usd_annual":285000,"is_top_pay":true},"html_url":"https://alion.io/job/idc-vp-digital-growth","json_url":"https://alion.io/job/idc-vp-digital-growth.json","meta":{"generated_at":"2026-10-23T10:25:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15832,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":52287},"rest":"https://alion.io/mcp/rest/get_company?id=52287"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fidc-vp-digital-growth"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fidc-vp-digital-growth"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fidc-vp-digital-growth"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/idc-vp-digital-growth\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fidc-vp-digital-growth"}]}