{"id":1269280,"url":"https://alion.io/job/identixweb-ppc-specialist","title":"PPC Specialist","company":{"id":2108280,"name":"identixweb","domain":"identixweb.com","url":"https://alion.io/company/identixweb","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":13500,"max_usd":29000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":9},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-16T09:35:51Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-10-01T18:00:02Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Job Description\nWe are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.\nRoles & Responsibilities\nPlan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc.\nRun campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).\nConduct keyword research, audience targeting and competitor analysis for multiple markets.\nCreate and test ad copies, landing pages and extensions to improve CTR and conversion rate.\nMonitor daily performance of campaigns and optimize for CPL, CAC and ROAS.\nSet up and track conversions using Google Analytics, Tag Manager, and other tools.\nPrepare weekly and monthly performance reports with insights and recommendations.\nCollaborate with sales, marketing and product teams to align campaigns with business goals.\n\nQualification and Requirement\n3+ years of strong experience in PPC / Performance Marketing.\nProven experience running campaigns for SaaS products (product or service company, domestic and/or international).\nExcellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.\nStrong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.\nData-driven mindset with strong analytical and reporting skills.","description_format":"text","description_chars":1501,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","E-commerce Platforms","Web Development Services"],"lifecycle":[{"event":"open","at":"2026-09-25T23:27:39Z"}],"liveness":{"score":64,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.788,"p_room":0.9,"age_days":14,"expected_fill_days":35,"reasons":["conf:67","win:mid"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/identixweb-ppc-specialist","json_url":"https://alion.io/job/identixweb-ppc-specialist.json","meta":{"generated_at":"2026-10-01T19:03:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1414,"day_limit":5000,"remaining_today":3586,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}