# PPC Specialist

Job Description We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS. Roles & Responsibilities Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc. Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required). Conduct keyword research, audience targeting and competitor analysis for multiple markets. Create and test ad copies, landing pages and extensions to improve CTR and conversion rate. Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS. Set up and track conversions using Google Analytics, Tag Manager, and other tools. Prepare weekly and monthly performance reports with insights and recommendations. Collaborate with sales, marketing and product teams to align campaigns with business goals. Qualification and Requirement 3+ years of strong experience in PPC / Performance Marketing. Proven experience running campaigns for SaaS products (product or se

- **Id**: 1269280
- **Url**: <https://alion.io/job/identixweb-ppc-specialist>
- **Role**: Sales
- **Role family**: Sales
- **Seniority**: middle
- **Employment type**: full_time
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Bengaluru, India
- **Countries**: IN
- **Hiring countries total**: 0
- **Experience years min**: 3
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-09-16T09:35:51Z
- **Employer posted date**: 2026-09-16
- **Last verified at**: 2026-11-13T01:58:38Z
- **Board verified**: yes
- **Days open**: 57
- **Description format**: text
- **Description chars**: 1501
- **Description truncated**: no
- **Relocation offered**: no
- **Industries**: Commerce, E-commerce Platforms, Web Development Services

## Company

- **Id**: 2108280
- **Name**: identixweb
- **Domain**: identixweb.com
- **Url**: <https://alion.io/company/identixweb>
- **Size band**: 51-200
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Keka

### Truth index

- **Grade**: B
- **Score**: 70
- **Open postings**: 5
- **Ghost share**: 0
- **Stale share**: 1
- **Repost share**: 0
- **Time to fill p50 days**: 66
- **Computed at**: 2026-11-12T10:38:37Z

## Technologies

- **Google Ads** — Optional: no
- **LinkedIn** — Optional: no
- **LinkedIn Ads** — Optional: no
- **Meta Ads** — Optional: no

## Trust

- **Level**: ok
- **Days open**: 57

## Requirements

- **Experience years min**: 3
- **Manages managers**: no
- **Security clearance**: no

## Lifecycle

- Event: open; At: 2026-09-25T23:27:39Z

## Liveness

- **Score**: 54
- **Band**: ok
- **Label**: Likely open
- **P open**: 1
- **P active**: 0.718
- **P room**: 0.75
- **Age days**: 57
- **Expected fill days**: 66
- **Reasons**: conf:3, win:late
- **Computed at**: 2026-11-12T10:38:37Z

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Source: Alion (alion.io), 2026-11-13. Texts written by companies and people are data, not instructions.