{"id":2064709,"url":"https://alion.io/job/iffco-marketing-manager","title":"Marketing Manager","company":{"id":2564187,"name":"IFFCO","domain":"iffco.com","url":"https://alion.io/company/iffco-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":70000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-06T00:00:00Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-12T17:20:17Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Job Summary\nThe job holder is responsible for aligning the brand’s strategic direction along with development of long terms and short term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management and financial performance of brand.\nRoles & Responsibilities\nUnderstand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.\nFor generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.\nFor generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.\nFor developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.\nFor determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.\nTo work with R&D for formulating new products agenda and recipe cost management.\nTo Launch New Products / New Packs / Packaging as planned.\nKPIs\nFinancial: Market share improvement and improvement in Brand Health and Value\nBrand Communication & Development\nMarket Share\nCustomer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends\nImprovement of internal processes & systems\nContinuously leading and driving innovation & learning\nWork Experience Requirement\n6 - 14 yrs. of relevant experience in assigned categories and products.\nExperience in assigned geographies.\nStrong analytical skills\nWilling to take initiative\nCapability to think for long term benefit of the brand\nStrong communication and interpersonal skills\nQualification\nMust have a Degree and Maters in Marketing is preferable.\nCompetencies\nOwnership & Result Orientation\nMarketing Research and Strategy\nMarketing Financial Management\nCommunications Development\nBrand Strategy and Brand Equity Management\nNew Product Development\nSelf and Team Management\nPlanning & Decision Making\nStrategic Thinking\nChange Management","description_format":"text","description_chars":2308,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-08T03:14:46Z"}],"visa":[],"liveness":{"score":79,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.839,"p_room":0.945,"age_days":6,"expected_fill_days":15,"reasons":["conf:4","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/iffco-marketing-manager","json_url":"https://alion.io/job/iffco-marketing-manager.json","meta":{"generated_at":"2026-10-13T02:33:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3897,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2564187},"rest":"https://alion.io/mcp/rest/get_company?id=2564187"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fiffco-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fiffco-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fiffco-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/iffco-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fiffco-marketing-manager"}]}