{"id":2676947,"url":"https://alion.io/job/ifit-growth-product-leader","title":"Growth Product Leader","company":{"id":179483,"name":"iFIT","domain":"ifit.com","url":"https://alion.io/company/ifit","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":180000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-05T20:37:36Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-11-04T23:20:59Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.\nABOUT THE ROLE\niFIT is building its next generation subscription product, and the Growth Product Leader owns the funnel. You are accountable for every step between a new visitor and a paying, retained member: activation, onboarding, trial to paid, free to paid, referral and viral growth, and in product save flows. You lead a small team of product managers and analysts and run the Growth lane of the single product backlog.\nYou report to the Head of Product and partner daily with the Chief Subscription Officer on offer economics, with Marketing on acquisition, with Retention on save flows, with Design on growth surfaces, and with Analytics, who hold the experiment gate.\nWHAT YOU WILL OWN\nPaywall and plan surfaces. Own the paywall and plan presentation surfaces. Pricing, plans, and packaging remain with the CSO.\nTrial to paid and free to paid. Decide the product experience that converts trials and free users to paid members. Work with the CSO, who sets offer economics and pricing, and with Retention on offer strategy.\nPaid subscriber Conversion. Own the number of visitors, trial users, and free users who become paid subscribers. Set the targets, decide the experience from first session to checkout, and run the experiments that lift conversion.\nActivation and onboarding. Decide the activation and onboarding experience and own onboarding conversion.\nReferral growth. Make the final call on referral and viral growth mechanics.\nProduct led growth. Own product led acquisition strategy and the product levers behind organic and App Store growth. Marketing decides overall acquisition, paid, and brand. You decide the product experience.\nIn product save flows. Own churn related in product save flows and the lifecycle programs they feed, in partnership with the Head of Retention, who owns the retention number.\nGrowth roadmap and experimentation. Own the Growth roadmap, PRDs, and backlog lane. Run Growth A/B tests through the Analytics experiment gate, where no test ships without methodology sign off.\nPartner driven acquisition. Own the product experience of partner driven acquisition, working with the Partner Product Leader.\nHOW YOU DECIDE\nDecides - Activation, onboarding conversion, trial to paid, free to paid, referral growth, and the Growth roadmap and PRDs, paid subscriber conversion.\nConsulted on - Paid acquisition, Core engagement features, retention lifecycle programs, design system standards, and UX research.\nMeasured by - Analytics, which owns KPI definitions, cohorts, and LTV and CAC.\n Does not own - Pricing and offer economics (CSO). Overall acquisition, paid, and brand (Marketing). The retention number (Retention). Engagement outcomes (Core).\n\nWHAT SUCCESS LOOKS LIKE\nSubstantial revenue and subscriber growth.\nEfficient marketing funnel driven by the product.\nBuilding the #1 app in Fitness\nBest in class onboarding conversion, activation rate, trial and paid conversion, CAC, and save rate.\nA steady, well run experiment cadence with documented learnings and clear readouts.\nWHAT YOU BRING\n8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product. Senior Director candidates bring 12 or more years and experience leading multiple teams.\nProven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion.\nStrong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels.\nExperience managing and developing product managers and working closely with analysts.\nSkill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps.\nDirect communication and a bias for shipping, measuring, and iterating.\nNICE TO HAVE\nExperience in fitness, health, wellness, or content driven consumer products.\nExperience with AI driven personalization in onboarding or conversion.\nExperience with referral programs, partner distribution, or App Store optimization.\nDISCLAIMER\nCompensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status. \n Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY. \nSubject to applicable state laws, your employment at iFIT is \"at-will\". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all. \nPay Range:\n$180,000—$200,000 USD\niFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.","description_format":"text","description_chars":5469,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Kentucky","iso":null,"kind":"city"},{"name":"Florida","iso":null,"kind":"city"},{"name":"Wyoming","iso":null,"kind":"city"},{"name":"Texas","iso":null,"kind":"city"},{"name":"Virginia","iso":null,"kind":"city"},{"name":"New Jersey","iso":null,"kind":"city"},{"name":"Michigan","iso":null,"kind":"city"},{"name":"Kansas","iso":null,"kind":"city"},{"name":"Illinois","iso":null,"kind":"city"},{"name":"Alaska","iso":null,"kind":"city"},{"name":"Missouri","iso":null,"kind":"city"},{"name":"Utah","iso":null,"kind":"city"},{"name":"Pennsylvania","iso":null,"kind":"city"},{"name":"Maryland","iso":null,"kind":"city"},{"name":"Nevada","iso":null,"kind":"city"},{"name":"Massachusetts","iso":null,"kind":"city"},{"name":"Oklahoma","iso":null,"kind":"city"},{"name":"Arkansas","iso":null,"kind":"city"},{"name":"Connecticut","iso":null,"kind":"city"},{"name":"Alabama","iso":null,"kind":"city"},{"name":"South Dakota","iso":null,"kind":"city"},{"name":"Minnesota","iso":null,"kind":"city"},{"name":"Washington","iso":null,"kind":"city"},{"name":"New York","iso":null,"kind":"city"},{"name":"North Carolina","iso":null,"kind":"city"},{"name":"Ohio","iso":null,"kind":"city"},{"name":"Oregon","iso":null,"kind":"city"},{"name":"Wisconsin","iso":null,"kind":"city"},{"name":"Colorado","iso":null,"kind":"city"},{"name":"Louisiana","iso":null,"kind":"city"},{"name":"Rhode Island","iso":null,"kind":"city"},{"name":"South Carolina","iso":null,"kind":"city"},{"name":"New Hampshire","iso":null,"kind":"city"},{"name":"Mississippi","iso":null,"kind":"city"},{"name":"Indiana","iso":null,"kind":"city"},{"name":"Georgia","iso":null,"kind":"city"},{"name":"California","iso":null,"kind":"city"},{"name":"Arizona","iso":null,"kind":"city"},{"name":"Idaho","iso":null,"kind":"city"},{"name":"Tennessee","iso":null,"kind":"city"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Fitness Equipment"],"lifecycle":[{"event":"open","at":"2026-10-16T05:21:15Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 4 · green card filings: 1","filings_12m":4,"filings_prev_12m":1,"green_card_filings_12m":1,"median_offered_wage_usd":139500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":64,"band":"ok","label":"Likely open","p_open":1,"p_active":0.849,"p_room":0.75,"age_days":29,"expected_fill_days":35,"reasons":["conf:1","velocity","win:late"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":false},"html_url":"https://alion.io/job/ifit-growth-product-leader","json_url":"https://alion.io/job/ifit-growth-product-leader.json","meta":{"generated_at":"2026-11-05T00:20:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":421,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":179483},"rest":"https://alion.io/mcp/rest/get_company?id=179483"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fifit-growth-product-leader"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fifit-growth-product-leader"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fifit-growth-product-leader"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ifit-growth-product-leader\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fifit-growth-product-leader"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2676947}},{"tool":"search_jobs","arguments":{"company":"ifit.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2676947},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}