{"id":2676937,"url":"https://alion.io/job/ifit-vp-international-dtc","title":"VP, International DTC","company":{"id":179483,"name":"iFIT","domain":"ifit.com","url":"https://alion.io/company/ifit","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":127000,"max_usd":237000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":461},"experience_years_min":8,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false},{"name":"Amplitude","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-15T17:12:35Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-19T23:46:45Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.\niFIT is hiring a VP, International DTC to run and grow NordicTrack's direct-to-consumer business outside the US. You own the commercial P&L and you own the result. That means the whole business, not a slice of it: brand, demand generation, product marketing, merchandising, promotion, the site experience, conversion, and retention, across every international market we sell in. You'll deliver through a small set of direct reports and a larger set of cross-functional partners you influence rather than manage.\nThe mandate is durable revenue growth, built on an engine that works across the full funnel instead of one clever tactic. There's a real conversion opportunity sitting in front of us right now, and you'll move on it fast. But conversion is a lever, not the job. The job is to set the international strategy, decide where the money goes market by market, and make the calls a business owner has to make.\nMost of the company touches this role. Your closest partner by far is the Head of Global Paid Media: paid media runs centrally out of that team, and you set the market priorities and targets they execute against. Next is the VP, NordicTrack Brand, who owns the global positioning and product-marketing strategy you bring to life locally. Web development owns site performance and checkout. Then there's Creative, Analytics, Finance, and CRM. Your job is to pull all of them into one plan per country that actually holds together.\nYou own the business and you own the number. You'll move between the wide view and the detail, connect work across teams that don't report to you, and roll up your sleeves when that's what moves things. It takes both sides of the brain: real judgment about brand and the customer journey, and real rigor on the commercial side (P&L, media economics, conversion, LTV). You'll do well if you think clearly, take deep ownership, and feel at home in a PE-backed company where the bar is high and results matter more than motion.\nPRIORITY MARKETS\nThe markets aren't equal, and they don't take the same playbook. You own the DTC P&L in all of them. Wholesale and retail report elsewhere and line up to you through the campaign brief.\nUK and Australia are the primary growth markets. The brand equity is already there; the work is turning it into site revenue, faster.\nGermany is brand-first. Build awareness before you scale performance spend, with Fitshop as the wholesale anchor.\nFrance is early. Establish a brand presence and lay the DTC groundwork.\nChina runs through JD.com and Tmall. No owned site, so it's brand content and platform marketing, measured on platform performance.\nROLE COMMITMENTS\nOwn the international DTC P&L and grow revenue [X]%.\nRun the whole business as one engine, not a stack of separate channels.\nBring NordicTrack's global positioning to life locally, with the brand team.\nGet global media, web dev, creative, analytics, merchandising, and promo behind a single plan per market.\nHire and lead the international team.\nESSENTIAL DUTIES AND RESPONSIBILITIES\nCommercial and P&L Ownership:\nCarry the international DTC P&L: revenue, margin, and the marketing spend behind both, across priority markets.\nSet growth targets by market and hit [X]% DTC revenue growth, working every input from acquisition to conversion to AOV to retention.\nMake the trade-offs an owner makes. Decide where to invest and where to pull back, and which markets deserve a bigger bet.\nMerchandising, Pricing and Promotion:\nOwn the international merchandising strategy: product mix, hero SKUs, bundles, and how the range shows up in each market.\nSet pricing and promotion per market, balanced against margin and brand equity, and timed to the global launch calendar and retail activity.\nWork with the site/CRO and content teams to sharpen on-site merchandising (PDP, category, cart) and lift AOV and conversion.\nBrand and Product Marketing (in market):\nPartner with the VP, NordicTrack Brand to adapt global positioning for each market, keeping it consistent while making it genuinely local.\nMake sure the connected-hardware and subscription stories land everywhere, on the global launch calendar.\nDirect your country marketing managers on local brand-building, PR, influencer, and demand gen.\nDemand Generation and Media:\nOwn the demand-gen strategy across the funnel, and set the market priorities the Head of Global Paid Media's central team executes to global benchmarks and channel discipline.\nSequence spend to the market: brand before performance in build markets, efficient channels before paid scale in early ones.\nTake the near-term conversion win with disciplined testing and CRO, and keep it in proportion. It's one lever inside a revenue mandate, not the mandate itself.\nSite and Customer Experience:\nPartner with web development on site optimization: speed, a clean checkout (payments, BNPL, mobile), and getting international needs prioritized.\nOwn the journey from first touch through purchase and into retention, as one system rather than a set of disconnected channels.\nWork with CRM/Lifecycle and Subscriptions to grow retention, attach rate, and lifetime value.\nContent and Channel Strategy:\nOwn an integrated content and channel plan per market across YouTube, CRM, paid social, affiliates, and blog. Localized properly, not US content run through a translator.\nGet your input into global creative before production locks, then adapt and deploy it locally without burning cycles.\nTeam Leadership:\nBuild and run the international team: country product marketing managers, site/CRO, content and CMS, and inside sales.\nYour country managers own brand and product marketing in their markets and answer for local revenue and brand health.\nPerformance marketing sits on the central team; expect at least one performance marketer dotted-lined to you and focused on international.\nRepresent International in global planning and AOP. Win the resources and alignment you need from the center while protecting the team's ability to move quickly.\nKey Cross-Functional Relationships:\nHead of Global Paid Media, for attribution, benchmarks and channel discipline.\nVP, NordicTrack Brand, on global positioning and how it adapts locally.\nWeb Development, on site optimization, performance, checkout, and payments.\nGlobal Creative and Content, for master assets and localized production.\nAnalytics and Finance, for reporting and the P&L.\n Retail and Wholesale leads, to line up DTC and retail calendars. (They report separately.)\nEDUCATION AND/OR EXPERIENCE\nBasic Qualifications:\nBachelor's in marketing, business, or a related field.\n8+ years in DTC general management, brand or commercial leadership, or ecommerce, with real P&L ownership at a direct-to-consumer business.\nA track record growing a DTC brand or vertical where you owned revenue and the full funnel, not just one function.\nBoth sides of the brain: brand and customer-journey judgment alongside commercial and analytical rigor (P&L, media economics, conversion, LTV).\nCross-functional leadership inside a matrix, where you aligned brand, media, product, and creative partners you didn't own outright.\nMulti-market international experience, ideally across Europe and Australia. Comfort with a marketplace model like JD.com or Tmall is a plus.\nExperience leading marketing teams spread across countries.\nYou're at home in a PE-backed environment: high bar, results over motion.\nAuthorized to work in the UK without sponsorship.\nPreferred Qualifications:\nAn advanced degree in marketing or business.\nGM or senior-leader time at a pure-DTC brand in consumer health, subscription, or connected hardware.\nA background in connected fitness, consumer electronics, or subscription hardware.\nYou've stood up or scaled a DTC org and operating model across international markets.\nFamiliarity with ecommerce and analytics tooling like ContentStack, Google Analytics, Amplitude, or Tableau.\niFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.","description_format":"text","description_chars":8614,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Fitness Equipment"],"lifecycle":[{"event":"open","at":"2026-10-16T05:21:15Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 4 · green card filings: 1","filings_12m":4,"filings_prev_12m":1,"green_card_filings_12m":1,"median_offered_wage_usd":139500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":31,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/ifit-vp-international-dtc","json_url":"https://alion.io/job/ifit-vp-international-dtc.json","meta":{"generated_at":"2026-10-20T02:51:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3142,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":179483},"rest":"https://alion.io/mcp/rest/get_company?id=179483"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fifit-vp-international-dtc"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fifit-vp-international-dtc"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fifit-vp-international-dtc"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ifit-vp-international-dtc\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fifit-vp-international-dtc"}]}