{"id":2918083,"url":"https://alion.io/job/ig-senior-social-media-manager","title":"Senior Social Media Manager","company":{"id":38407,"name":"IG","domain":"ig.com","url":"https://alion.io/company/ig","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":124000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":99},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-10-20T11:10:07Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-31T09:26:08Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Job Title\nSenior Social Media ManagerJob Description\nSo, who are we?\nIG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions - built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.\nThe bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.\nJoin us at IG - the future gets built here.\nYour Team:\n This role sits within the Content & Social team, reporting into the Head of Content & Social Media. The team is responsible for how IG shows up across owned channels - from editorial content to social storytelling - and works closely with Creative, Brand Marketing, PR, Product and Compliance. You will manage 2 direct reports and play a central role in shaping the team's ways of working as the function scales.\nYour role in the Team’s Success:\n IG Consumer's social media presence is established and growing across UK and this role exists to take it further. As Senior Social Media Manager, you will own delivery of IG's social strategy across key channels and markets, sharpen underperforming platforms, and bring real creative ambition to how we show up in culture and in markets across the region. This is a hands-on, high-ownership role for someone who can think strategically, defend investment decisions to senior stakeholders, creatively concept, and execute brilliantly.\nWhat you’ll do:\nStrategy & channel ownership\nOwn and lead delivery of IG's social media strategy, identifying where performance is falling short across markets and driving the changes needed to improve reach, engagement, and conversion. \nBuild and execute channel plans around real-time cultural and financial moments, ensuring IG is present, relevant, and credible where our audiences are active. \nDefine and maintain social messaging frameworks, platform guidelines, and tone of voice, ensuring consistency across teams and markets. \nMake the case for investment in new channels, formats, or tools, owning the business case and trade-offs and presenting to senior stakeholders. \nOwn influencer strategy and budget, identifying the most appropriate partners, building content strategies and managing contracts \nTake ideas from concept through to delivery, ensuring content is platform-native, on-brand and performing well \nSupport in production and concepting of paid-social content for acquisition and brand media, ensuring socially native ideas that cut through and drive awareness and acquisition \nContent & campaigns\nRun integrated social campaigns for product launches, brand moments, and key partnership announcements, in close coordination with Marketing and PR. \nGenerate compelling creative assets for social-first storytelling, collaborating with PR, Creative, and Compliance to bring ideas to life within regulated content requirements. \nManage content calendars and publishing schedules across multiple markets, keeping output planned, on-brand, and on time. \nPerformance & insight\nDeliver regular reporting, competitive analysis, and audience insight to inform strategy and track progress against goals. \nExperiment with new channels, formats, and techniques, using data to assess what's working and making the case for investment or change. \nWork with key stakeholders to evaluate and adopt social analytics tools that drive smarter decision-making. \nTeam & stakeholders\nManage and develop 2 direct reports, building their capability and creating a high-quality, motivated team. \nEvangelise social media best practice across the wider team and business, acting as the internal expert on platform trends and audience behaviour. \nWhat You'll Need:\nExperience in a social media role, with a demonstrable track record of growing and improving channel performance across multiple markets. \nProven experience in paid social and performance marketing, including campaign planning, execution, and optimisation. \nExperience working in financial services or a similarly regulated industry, with an understanding of compliance requirements in content production. \nStrong content creation skills, with the ability to brief, produce, or quality-assure social-first assets across formats. \nConfident working cross-functionally - able to manage relationships with Marketing, PR, Legal, and Compliance stakeholders \nStrong analytical skills, with experience using data to evaluate performance and inform creative and strategic decisions. \nExperience managing and developing direct reports. \nTrack record of owning and defending strategic and investment decisions with senior stakeholders. \nDesirable\nExperience working on a trading, investment, or financial product or platform or content. \nShort-form video production skills, including Reels or TikTok content creation and editing. \nExperience of integrating AI in Workflows or an interest in learning how to do so. \nExperience growing and managing social channels for a large B2C consumer brand across multiple markets. \nCommunity management experience, including audience engagement and moderation. \nAn additional European language. \nThe perks:\nIt really is more than a job. We think like a start-up, but we deliver like a FTSE 100 - so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We’ll recognise your talent and make sure that you can still have a life - at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on. Competitive salary\nFlexible Benefits Package on top of your salary (12%)\nPrivate medical cover\nLife insurance\nContribution to gym memberships\n25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)\nThe option to buy or sell holiday days\nUnlimited access to the LinkedIn Learning Platform\nA comprehensive global and local onboarding process\nEmployee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture\nEnhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents\nOption to participate and create ESG initiatives based on IG Brighter Future Fund\nNumber of openings\n1","description_format":"text","description_chars":6635,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Gym membership","Life insurance"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Online Brokerage & Trading Platforms","Forex & CFD Brokers"],"lifecycle":[{"event":"open","at":"2026-10-20T11:10:07Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.835,"p_room":0.75,"age_days":10,"expected_fill_days":12,"reasons":["conf:9","velocity","win:late"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/ig-senior-social-media-manager","json_url":"https://alion.io/job/ig-senior-social-media-manager.json","meta":{"generated_at":"2026-10-31T09:58:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15174,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":38407},"rest":"https://alion.io/mcp/rest/get_company?id=38407"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fig-senior-social-media-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fig-senior-social-media-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fig-senior-social-media-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ig-senior-social-media-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fig-senior-social-media-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2918083}},{"tool":"search_jobs","arguments":{"company":"ig.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2918083},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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