{"id":404826,"url":"https://alion.io/job/igate-assistant-director-digital-marketing","title":"Assistant Director - Digital Marketing","company":{"id":5755,"name":"Igate","domain":"igate.com","url":"https://alion.io/company/igate","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":86,"open_postings":4,"ghost_share":0,"stale_share":0.75,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Islamabad, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":23000,"max_usd":57000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2650},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-09-02T00:00:00Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-11-01T11:46:32Z","board_verified":true,"closed_at":null,"days_open":60,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":60},"description":"We are looking for an experienced and strategic Assistant Director - Digital Marketing to lead and oversee the organization's digital marketing function across Paid, Organic, Email, and Affiliate Marketing channels.\nThe successful candidate will be responsible for managing the overall digital marketing strategy, leading channel performance, driving customer acquisition and revenue growth, and ensuring that all digital marketing activities are aligned with the company's business objectives.\nThe Assistant Director will provide strategic direction and leadership to individuals for marketing channels, ensuring effective execution, performance optimization, cross-functional collaboration, and achievement of defined KPIs.\nThe role will work closely with the senior leadership to provide data-driven insights, marketing performance reports, forecasts, and recommendations for business growth.\nRequirements\nLead the overall digital marketing strategy across Paid, Organic, Affiliate, and Email Marketing.\nWork closely with the President to analyze digital marketing data, performance, and business results.\nSet and monitor KPIs, targets, budgets, ROI, ROAS, CAC, leads, conversions, and revenue.\nOversee campaign planning, execution, optimization, and performance improvement.\nDrive SEO, paid advertising, email/CRM, affiliate marketing, lead generation, and customer acquisition.\nPrepare weekly, monthly, and quarterly performance reports for the President.\nIdentify market trends, customer insights, performance gaps, and growth opportunities.\nLead A/B testing, conversion optimization, automation, AI tools, and digital innovation.\nEnsure effective budget allocation and maximize marketing ROI.\nDevelop and coach the digital marketing team, ensuring strong performance and accountability.\nCollaborate with other departments to align digital marketing with overall business objectives\nBenefits\nFuel Allowance\nMedical Insurance\nFree Lunch Facility (In-house)\nGYM Passport (Panel Gym's Free of Cost)\nParticipatory Fund\nMarket Competitive Salary\nLearning & Challenging Work Environment\nAmazing Work Culture\nPaid Time off\nGroup Life Insurance\nMaternity Leaves and many 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