{"id":3001926,"url":"https://alion.io/job/igate-creative-content-writer-b2b","title":"Creative Content Writer - B2B","company":{"id":5755,"name":"Igate","domain":"igate.com","url":"https://alion.io/company/igate","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Islamabad, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-21T12:28:06Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-30T03:47:48Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"We are looking for a creative, research-driven content writer with 4-5 years of B2B writing experience to develop content for our wholesale website, LinkedIn and relevant community platforms. The ideal candidate combines original thinking, audience understanding and reliable research to create content that builds organic visibility, strengthens professional communities and supports business growth.\nWhat You Will Do:\nWrite and update wholesale website content, including landing pages, product category pages, partnership pages and other business-focused web copy.\nCreate press releases, case studies, SEO blogs, LinkedIn articles, newsletters, research documents, gated resources and email campaigns.\nDevelop original, custom-written content tailored to different buyer groups, markets, platforms and campaign objectives.\nPlan and write content for LinkedIn company pages and leadership profiles, including posts, articles, carousels and thought leadership.\nImprove LinkedIn organic visibility through relevant content, consistent publishing, content distribution and meaningful audience engagement.\nIdentify, build and nurture relevant B2B communities across LinkedIn, industry groups, forums and other professional platforms.\nCreate community-specific content, initiate discussions, respond to questions and moderate conversations in the brand’s voice.\nBuild relationships with customers, partners and industry professionals to support interviews, shared content and community participation.\nUse community feedback and discussions to identify customer challenges, content opportunities and relevant business enquiries.\nResearch industry trends, competitors and market developments to create timely, credible content.\nGather information from internal teams and external stakeholders, and verify facts, statistics, quotations and sources before publication.\nPrepare clear creative briefs for designers, covering messaging, visual concepts, branding and format requirements.\nApply SEO fundamentals and clear calls to action to improve website discoverability and support the buyer journey.\nMaintain content calendars, coordinate approvals and manage delivery deadlines across departments.\nTrack website, LinkedIn and community performance, maintain accurate reporting data and recommend improvements based on results.\nRequirements\n4-5 years of relevant B2B content writing experience, supported by a portfolio demonstrating creative and business-focused work.\nExperience writing for wholesale or other B2B websites, with an understanding of retailers, distributors, gyms, clubs and business buyers.\nProven ability to write press releases, case studies, LinkedIn articles, blogs, campaigns and website copy.\nStrong creative writing and copywriting skills, with the ability to develop fresh angles and adapt messaging to specific audiences.\nPractical experience with LinkedIn content strategy, organic visibility, content distribution and audience engagement.\nHands-on experience in community building, professional relationship development and discussion management across relevant platforms.\nUnderstanding of community audiences, platform guidelines and how to 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