{"id":3204656,"url":"https://alion.io/job/iide-performance-marketing-associate","title":"Performance Marketing Associate","company":{"id":2740695,"name":"IIDE","domain":"iide.co","url":"https://alion.io/company/iide","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-10-24T11:53:17Z","employer_posted_date":"2026-10-24","last_verified_at":"2026-10-25T14:08:35Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Department: Marketing\nWork Timings: 10:15 AM - 7:15 PM\nWorking Days: 5 Days a Week - Because Great Work Doesn’t Need 6 Days\nWork Mode: 100% Work from Office\nLocation: Andheri, Mumbai\nAbout IIDE\nIIDE is India’s leading digital business school, focused on industry-relevant education across Digital Marketing, AI, and Business.\nWith 12,000+ alumni, 7,200+ career outcomes through placements, and over a decade of building careers in the digital economy, IIDE offers a high-growth, entrepreneurial environment where teams take ownership, solve real business challenges, and learn directly from industry practitioners.\nAbout the Role\nAs a Performance Marketing Associate, you will support the planning, execution, optimisation, and analysis of paid digital campaigns across platforms such as Google Ads and Meta Ads.\nThis role is ideal for someone with hands-on performance marketing experience who enjoys working with data, experimenting with campaigns, and improving ROI through continuous optimisation.\nWhat You’ll Do\nCampaign Management\nPlan, execute, monitor, and optimise paid campaigns across Google Ads and Meta Ads.\nTrack campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.\nSupport campaign setup, audience targeting, budget allocation, and ongoing optimisation.\nPerformance Analysis\nMonitor key metrics including CTR, CPM, CPV, CPL, Conversion Rate, and ROI.\nAnalyse campaign and funnel performance to identify opportunities for improvement.\nPrepare regular performance reports with clear insights and recommendations.\nMarket & Audience Research\nResearch audiences, competitors, market trends, and customer behaviour.\nIdentify new targeting opportunities, campaign ideas, and optimisation strategies.\nSupport the development of performance marketing strategies aligned with business objectives.\nAd Copy & Creative Collaboration\nWrite engaging and platform-specific ad copy while maintaining brand consistency.\nWork closely with creative teams on ad concepts, messaging, formats, and campaign creatives.\nUse campaign performance data to recommend creative improvements and testing opportunities.\nTeam Collaboration\nCollaborate with marketing, creative, content, and other cross-functional teams.\nShare campaign insights and contribute towards achieving overall marketing and business goals.\nWho You Are\nMust-Have\n1-2 years of full-time experience in Performance Marketing.\nHands-on experience with Google Ads and Meta Ads.\nStrong understanding of metrics such as CTR, CPM, CPV, CPL, Conversion Rate, and ROI.\nProficiency in Google Sheets and MS Excel, including Pivot Tables, VLOOKUP, and basic formulas.\nStrong analytical and problem-solving skills.\nAbility to manage multiple campaigns and priorities in a fast-paced environment.\nShould Have\nGood understanding of audience targeting, campaign optimisation, and conversion funnels.\nAbility to interpret campaign data and translate it into actionable insights.\nStrong communication and stakeholder coordination skills.\nNice to Have\nPrevious experience in the EdTech/Education industry.\nExperience creating clear performance reports and presentations.\nA creative and experimental mindset with an interest in testing new campaign strategies.\nWhy Join IIDE?\nWork on real, high-impact performance marketing campaigns.\nGain ownership and exposure across multiple paid marketing channels.\nLearn alongside experienced marketers and industry practitioners.\nWork in a fast-growing and entrepreneurial environment.\nBe part of a team shaping the future of digital education.\nWho You’ll Thrive As\nYou’ll thrive in this role if you’re analytical, curious, performance-driven, and comfortable experimenting with campaigns. 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