Performance Marketing / SEO / PPC Trainer

Work Mode: Work From Office Location: Mumbai (Andheri campus) About IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. At IIDE, we are committed to fostering a supportive and collaborative environment where professionals can thrive while making a meaningful impact. We offer competitive compensation and strong growth opportunities while shaping future-ready digital marketers and empowering students to succeed in a fast-evolving industry.

About the Role: As a Performance Marketing / SEO / PPC Trainer at Mumbai, you will play a pivotal role in delivering academic excellence, mentoring students, and ensuring career readiness for IIDE’s flagship 11-month Postgraduate Program in Digital Marketing. This role involves classroom training, student coaching, and performance tracking while ensuring strong placement outcomes and student success. You will drive learning outcomes, enhance student engagement, and work with cross-functional teams to uphold high academic and career standards across postgraduate programs. What You’ll Do:

• Performance Marketing Training:
• Deliver in-depth, practical training sessions on Google Ads, Social Media Ads, SEO, Google Analytics, Website Design & Development (WordPress-focused), E-commerce (Amazon, Shopify, WooCommerce), and Media Planning.
• Ensure hands-on exposure to dashboards, tools, and real-world scenarios.
• Adapt teaching methods to suit varying learning levels and batch dynamics.
• Student Coaching & Career Readiness:
• Coach students on placement preparation, career strategy, resume building, portfolio development, and mock interviews.
• Provide structured interview feedback and mentorship to build confidence.
• Support students in overcoming placement anxiety and performance challenges.
• Student Progress Monitoring:
• Track and analyze attendance, assignment submissions, internship progress, and placement outcomes.
• Provide timely interventions to improve engagement, retention, and performance.
• Leverage feedback, CSAT, and NPS data to enhance the student experience.
• Assessment & Academic Quality:
• Design and evaluate MCQs, pre-tests, post-tests, and practical assessments, especially for performance marketing modules.
• Maintain accurate records of classroom sessions, learning resources, and student performance insights.
• Events, Industry & Batch Engagement:
• Participate in orientations, mock interviews, project presentations, industry masterclasses, and super sessions.
• Support planning and execution of student events and experiential learning initiatives.
• Engage with industry professionals and contribute to jury panels and mentoring sessions as required.
• Collaboration & Operations:
• Work closely with program managers for scheduling, the academic team for curriculum alignment, placement and outreach teams for career outcomes, and tech teams for reports, CRM, automation, and dashboards.
• Use operational tools and ticketing systems to ensure effective issue resolution and workflow management.
• Additional Duties:
• Ensure high standards of student engagement and learning outcomes across batches.
• Contribute to continuous improvement of training methodologies and curriculum delivery.
• Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.

Requirements Who You Are: •Must-Have: •4-8 years of experience in digital marketing training, coaching, or teaching. •Strong command of performance marketing metrics, tools, and platforms. •Excellent communication skills with confidence in classroom and group delivery. •Strong analytical and problem-solving mindset. •Empathy, patience, and the ability to manage diverse student profiles. •Strong interpersonal skills and a genuine passion for teaching and digital marketing, with a specific interest in performance marketing. •High discipline, punctuality, and a strong ownership mindset. •Passion for teaching and building student careers. •Should Have: •Experience in handling student success initiatives or placement readiness programs. •Familiarity with academic assessments, curriculum delivery, and student engagement strategies. •Nice to Have: •Agency-side performance marketing experience.