{"id":2809669,"url":"https://alion.io/job/illuminei-senior-demand-generation-marketer","title":"Senior Demand Generation Marketer","company":{"id":4442734,"name":"Illumine-i","domain":"illuminei.com","url":"https://alion.io/company/illuminei","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":55,"open_postings":12,"ghost_share":0.75,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chennai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":500000,"currency":"INR","period":"year","gross":null,"usd_annual":5283},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-14T08:54:55Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-25T16:57:35Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":10},"description":"About the Role\nWe are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.\nRoles & Responsibilities\nMarket Intelligence & Signal Mining: Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.\nSegment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.\nAccount-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.\nNurturing & Qualification Frameworks: Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.\nSales Enablement & Handoffs: Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.\nPerformance Analysis & Growth Loops: Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.\n Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning, value propositions, high-friction vs. low-friction offers) to boost conversion rates. \nWhat Great Looks Like in This Role\nHigh Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.\nTechnical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.\nBrand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.\nCompounding Engine: Pipeline doesn’t spike randomly at quarter-end; it compounds predictably month-over-month. \nRequirements & Qualifications\nExperience: 2+ years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.\n Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).\n AI & Modern Stack: Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).\n Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)\n Collaborative Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.","description_format":"text","description_chars":2972,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Energy & Utilities","Energy Storage"],"lifecycle":[{"event":"open","at":"2026-10-18T09:04:36Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.579,"p_room":0.9,"age_days":10,"expected_fill_days":27,"reasons":["conf:0","stale_co","win:mid"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":5283,"is_top_pay":false},"html_url":"https://alion.io/job/illuminei-senior-demand-generation-marketer","json_url":"https://alion.io/job/illuminei-senior-demand-generation-marketer.json","meta":{"generated_at":"2026-10-25T17:38:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25109,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4442734},"rest":"https://alion.io/mcp/rest/get_company?id=4442734"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Filluminei-senior-demand-generation-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Filluminei-senior-demand-generation-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Filluminei-senior-demand-generation-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/illuminei-senior-demand-generation-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Filluminei-senior-demand-generation-marketer"}]}