{"id":1579224,"url":"https://alion.io/job/impact-commerce-content-campaign-lead","title":"Content & Campaign Lead","company":{"id":55390,"name":"IMPACT Commerce","domain":"impactcommerce.com","url":"https://alion.io/company/impact-commerce","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Copenhagen, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":75000,"max_usd":205000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-09-28T13:40:04Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-19T04:47:52Z","board_verified":false,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"MARKETING | IMPACT COMMERCE\nABOUT THE JOB\nGreat content earns attention. The best content earns influence.\nAt IMPACT Commerce, we believe great content should do more than generate attention. To us, content makes complex ideas matter, gives expertise a distinct voice, and strengthens our position in the market conversations about the next era of commerce. Ultimately, creating IMPACT for our audience, our clients, and our business.\nAnd that takes more than great writing. This is where you come in.\nWe are looking for an experienced Content & Campaign Lead who can turn marketing strategy, specialist expertise and commercial priorities into compelling stories, thought leadership and campaigns that not only capture attention, but sparks conversations, drive action and earns influence.\nIn this role, you will have both access and influence. Access to clients, senior leaders and some of Europe’s leading digital commerce specialists. And influence over what we talk about, how we talk about it and how those ideas travel across channels and markets.\nContent creation will be at the heart of your role, and exceptional writing is a given. But just as important is your editorial instinct: your ability to spot the story, angle or perspective worth pursuing before it ever becomes a finished brief. In other words, your job is to find the ones worth telling. Our audience includes senior decisionmakers across digital, commerce, marketing and technology, so understanding their world, and knowing how to turn complex expertise into something relevant, sharp and worth their time and attention, is key.\nBut finding the story is only the beginning. Strong content creates more value when it is activated effectively. You will therefore play an important role in translating our marketing and go-to-market priorities into campaigns that generate awareness, engagement, and demand.\nMore specifically, you will:\nOwn stories from first idea to final activation, spotting relevant topics and perspectives, interviewing clients and experts, and turning their knowledge into thought leadership, articles, customer cases, and other editorial content.\n\nTurn commercial priorities into campaigns, developing concepts, messaging and content that connect our go-to-market agenda with the audiences we want to reach.\n\nBring content to life across channels. Make ideas travel from website, email and LinkedIn to paid social, video, landing pages and sales enablement, adapting the story without losing the idea behind it.\n\nCreate content that supports demand, developing lead-generating content, journeys and campaign assets that move audiences from interest towards action.\n\nGet close to the business, working directly with clients, Sales, senior leaders and subject-matter experts to uncover insights, challenge perspectives, find the stories others might miss, understand our audiences and ensure what we create is commercially relevant.\n\nShape IMPACT’s editorial voice, strengthening how we show up across markets and contributing to our new website, Omnichannel Index 2028 and broader thought leadership agenda.\n\nKeep raising the bar. Learn what works and make it better, using performance, audience insights and learnings to continuously sharpen both our content and how we activate it.\n\nYou will report to our Senior Marketing Manager and become part of a Nordic Marketing team working closely with IMPACT’s commercial organisation across markets.\nYOUR PROFILE\nYou know a good story when you see one, and how to find one when it is not immediately obvious.\nYou are an exceptional writer with the curiosity to dig beneath the surface, ask the right questions, and make complex topics feel clear, relevant, and worth reading. But you also think beyond the words themselves. You understand who you are trying to reach, what matters to your audience, and what you want them to think, feel, or do next.\nJust as important as the quality of writing is the ability to make things happen. Thus, you are equally comfortable creating as you are driving. In other words, you take ownership, bring structure to ideas, and move forward without waiting for a perfectly packaged brief. You know when to challenge an angle, when to sharpen it, and when to get it out into the world.\nAdditionally, imagine that you:\nHave 2-3 years of experience in content, campaigns or B2B marketing, with a portfolio that shows the quality of your thinking as well as your writing.\n\nHave a proven ability to create high-quality long-form content, from thought leadership and articles to customer cases and commercially focused content.\n\nWrite exceptional English and communicate confidently with clients, specialists and senior stakeholders.\n\nUnderstand B2B marketing and customer journeys, and how content and campaigns can support commercial objectives, create demand and move audiences towards action.\n\nKnow the world we operate in, with relevant experience or insight from e-commerce, omnichannel, retail and/or brands, and a genuine curiosity about the technologies, trends and commercial challenges shaping it.\n\nCan take a content or campaign project from first idea to final execution, bringing the right people with you across Sales, clients and subject-matter experts.\n\nAre proactive and structured, with the judgement to challenge a brief rather than simply execute it when you see a stronger way forward.\n\nUse AI as a natural part of how you work - whether for research, ideation, content development or finding smarter ways to get things done.\n\nExperience from digital commerce, retail, brands, technology or consultancy will be highly relevant. Experience with PR and media relations, HubSpot or Webflow is a plus, but not a prerequisite.\nLIFE AT IMPACT\nCommerce has never stood still. Neither have we. For more than 25 years, we have helped ambitious businesses turn change into growth by taking the time to understand what truly moves their business. What started in Aarhus, Denmark has grown into a European powerhouse with offices across the world.\nFrom strategy and experience to technology, data, and execution, every capability sits under one roof. That’s how we move faster, align better, and build solutions that hold over time. We work close by. We think long-term. And we take responsibility for bringing technology, strategy, and execution together - helping brands grow with clarity and confidence in the next era of commerce.\nIMPACT is built by specialists who care deeply about what they do, and take responsibility for what they deliver. Wherever commerce happens, we show up with the same standards, the same accountability, and the same ambition. Because consistency is what builds trust, across borders and over time.\nCONTACT\nSend your CV via the link below. Interviews are held on an ongoing basis, as the position is to be filled as soon as possible.\nWe are looking forward to hearing from you!","description_format":"text","description_chars":6889,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Design & Creative"],"lifecycle":[{"event":"open","at":"2026-10-01T12:16:34Z"}],"visa":[],"liveness":{"score":51,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.753,"p_room":0.75,"age_days":22,"expected_fill_days":31,"reasons":["conf:48","win:late"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/impact-commerce-content-campaign-lead","json_url":"https://alion.io/job/impact-commerce-content-campaign-lead.json","meta":{"generated_at":"2026-10-21T14:01:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19932,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":55390},"rest":"https://alion.io/mcp/rest/get_company?id=55390"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fimpact-commerce-content-campaign-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fimpact-commerce-content-campaign-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fimpact-commerce-content-campaign-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/impact-commerce-content-campaign-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fimpact-commerce-content-campaign-lead"}]}