{"id":1494392,"url":"https://alion.io/job/inbreakthrough-manager-digital-marketing","title":"Manager – Digital Marketing","company":{"id":1949577,"name":"INBreakthrough","domain":"inbreakthrough.org","url":"https://alion.io/company/inbreakthrough","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"D","score":40,"open_postings":60,"ghost_share":1,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2024-06-19T05:21:27Z","employer_posted_date":"2026-07-14","last_verified_at":"2026-10-13T00:44:35Z","board_verified":true,"closed_at":null,"days_open":847,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":846},"description":"Breakthrough is looking for a Manager - Digital Marketing who will play a crucial role in driving targeted traffic to our website and social media channels, utilizing their expertise in social media ads, Google Ads, and YouTube ads.\nThis role will report to the Media and Communication Head and will have to perform the key responsibilities as mentioned below:\nKey Responsibilities:\nDevelop and execute digital marketing strategies to increase Breakthrough’s reach, awareness, drive traffic, and generate leads.\nUtilize various digital marketing channels including but not limited to social media, search engines, email, and display advertising.\nManage and optimize social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., to reach target audiences effectively.\nPlan, implement, and monitor Google Ads campaigns (Search, Display, and Video) to maximize ROI and achieve marketing objectives.\nCreate and manage YouTube advertising campaigns, including video ad creation, targeting, and optimization.\nAnalyse campaign performance metrics and provide insights and recommendations for improvement.\nStay updated with the latest trends and best practices in digital marketing and incorporate them into strategies and campaigns.\nOptimize on-site content for maximum visibility and ranking in major search engines including HTML, site structure, page layout and navigation considerations\nCoordinate with the Web team to maintain, develop and optimize key digital assets, including but not limited to any ongoing campaign microsites and landing pages.\nDigital media monitoring report.\nSkills, Competencies & Experience Required:\nBachelor’s degree in Marketing, Communications, or related field with 7-9 years of work experience in digital marketing.\nProven track record of successfully managing and optimizing social media advertising campaigns across various platforms.\nExpertise in Google Ads and Google Analytics, with a strong understanding of PPC advertising principles.\nProficiency with html coding\nExperience with YouTube advertising, including video ad creation and optimization.\nStrong analytical skills with the ability to interpret data and make data-driven decisions.\nExcellent communication and interpersonal skills.\nCreative thinking and problem-solving abilities.\nAbility to work independently and collaboratively in a fast-paced environment.\nAbout Breakthrough:\nBreakthrough wasfounded in 1999 with the mission of using arts and culture to transform the gender norms that perpetuate violence and discrimination against women and girls. We did this by bringing these issues, thus far perceived as private, into mainstream conversations and inspiring people to take action for change. The usage of multimedia, art, and culture helped us connect with large audiences to enable behaviour change in them.\nBreakthrough makes gender-based violence unacceptable by transforming the culture that permits violence, particularly violence and discrimination against women and girls. We work with nearly 1.5 million adolescents in schools and communities to mould gender norms and beliefs before they solidify into behaviour.\nAs we build their capacity by fostering aspiration, leadership, agency and negotiation skills, we enable a generational shift towards a gender-equal culture. When gender norms change, everything for the girl changes. Our work in communities are contributing to the steady rise in the age of marriage and the number of girls who stay in school.\nOur mission is led by young people aged 11 to 25. As they rise against gender-based violence, we also support them with media tools that shape public narratives and inspire people to build a world of equality, dignity and justice.\nBreakthrough’s Culture:\nThe position holder will be expected to work in line with organisational values of Dignity, Integrity and Equity.\nBreakthrough is committed to the well-being of its employees and understands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential. We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.\nBreakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment to child safeguarding.\nTo know more about Breakthrough, please visit -www.inbreakthrough.org\nEligible candidates interested in this position may apply through the following link:https://www.btconnect.org.in/Applicant/CreateJobApplicant\nYou can also submit your resume by email  by 7th July 2024.","description_format":"text","description_chars":5050,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services"],"lifecycle":[{"event":"open","at":"2026-09-30T01:41:43Z"}],"visa":[],"liveness":{"score":4,"band":"cold","label":"Long shot","p_open":1,"p_active":0.128,"p_room":0.28,"age_days":847,"expected_fill_days":23,"reasons":["conf:29","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/inbreakthrough-manager-digital-marketing","json_url":"https://alion.io/job/inbreakthrough-manager-digital-marketing.json","meta":{"generated_at":"2026-10-14T14:52:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18477,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1949577},"rest":"https://alion.io/mcp/rest/get_company?id=1949577"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finbreakthrough-manager-digital-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finbreakthrough-manager-digital-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finbreakthrough-manager-digital-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/inbreakthrough-manager-digital-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finbreakthrough-manager-digital-marketing"}]}