Content Specialist - BrandLabs

Inc42 Media is looking for a Content Specialist for the Inc42 BrandLabs team to conceptualise, produce and quality-check native content - across articles, video, and event formats - for startup and enterprise clients, and to help the team consistently meet client deliverables. Through thoughtful, well-reported storytelling, Inc42 aims to remain the platform of record for data-backed news and analysis at the intersection of technology, startups, and business, for a niche audience across India's startup ecosystem.

About Inc42 Media

Inc42 is India’s leading digital media & research platform, on a mission to build & serve India’s tech & startup economy.

Founded in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing internet economy, with over 30,000+ published stories, 50+ research reports, and 100+ conferences & events, reaching over 50 Mn+ tech leaders & professionals every month.

In 2020, we introduced Inc42 Plus, our membership program designed to help industry leaders & professionals stay ahead in India’s tech economy with premium tools & analysis. With 10,000+ members already, Inc42 Plus is now India’s fastest-growing media subscription. Inc42 is recognised & cited globally by the likes of Quartz, Forbes, The Economist, The Huffington Post, Business Insider, CBInsights & more.

The Inc42 Impact

• Inc42 stories reach over 50 Mn+ people monthly
• Published more than 55,000 stories
• Successfully conducted 150+ events
• Launched 100+ research reports
• Receives 500+ startup applications monthly
• Worked with 350+ brands

Responsibilities

Understanding & Translating Client Briefs

• Understand and analyse client briefs accurately, asking the right clarifying questions upfront to pin down objectives, target audience, tone, etc before content development begins.
• Translate briefs into clear content outlines and share them internally, seek approval to avoid rework and misalignment later in the cycle.
• Flag gaps or ambiguities in a brief early, and proactively suggest content angles that better serve the client's stated goals

Content Ideation & Writing

• Conceptualise and develop high-quality company profiles, growth stories, industry articles, and other BrandLabs content formats through thorough primary and secondary research and easily understandable narratives.
• Build a deep understanding of the Indian startup ecosystem to help BrandLabs clients tailor content strategies and craft narratives aligned with their goals.
• Contribute to idea generation, story development, and interviews for brand campaigns, ensuring content meets Inc42's editorial standards for writing style, depth, and research.
• Ideate and create new article formats beyond the existing ones to keep BrandLabs content fresh and suited to different client objectives.
• Maintain the discipline of native content - never a press release or an advertorial - keeping a neutral, editorial tone while effectively conveying the client's message through storytelling.

Editorial Coordination & Quality Checks

• Coordinate closely with the Editorial team on style, tone, fact-checks, and sign-offs, ensuring BrandLabs content meets the same rigour as Inc42's core editorial output.
• Run first-level quality checks on all BrandLabs content (articles, scripts, marketing copy) for accuracy, grammar, structure, and brand-safety before it goes out for client or editorial review.
• Coordinate feedback cycles with clients - collating comments, reconciling conflicting inputs, and ensuring revisions are closed out within timelines.
• Draft marketing content to support the distribution of client deliverables.

Video Scripting & Production Support

• Assist in scripting video content for BrandLabs campaigns, including explainer videos, interview formats, virtual panel discussions and more.
• Support video shoots and interviews - including research briefs for anchors/moderators/speakers, question banks, and on-camera coordination - and be comfortable stepping in front of the camera when required.
• Coordinate with the video/production team on shot lists, timelines, and post-production feedback to ensure the final cut aligns with the client's brief.

Event Support

• Support BrandLabs' event-linked deliverables by assisting with speaker research, briefing documents, and run-of-show content.
• Assist with pre- and post-event content: promotional copy, recap articles, and social content that extends the shelf life of an event for the client.
• Provide on-ground/virtual coordination support during curated events and accelerators as needed, liaising between the client, curation, and marketing teams.

Professional Traits

• Bachelor's or Master's degree in Journalism or Mass Communication.
• Excellent written and verbal communication and interpersonal skills.
• Atleast 3 years of experience in business content writing/production - ideation, scripting, packaging, and more.
• Well-versed with Google Docs, Google Sheets, WordPress, and SEO.
• Startup-savvy, with a strong business news sense.
• Excellent time management skills, able to work seamlessly within deadlines - individually and within teams.
• Ability to organise, prioritise, and schedule work assignments efficiently.
• Strong research and analytical skills, with working knowledge of social media content creation and marketing/email communication.

Good to Have

• Prior experience working with branded content / native advertising setup.
• An existing network or working familiarity with founders, investors, and operators in the startup ecosystem.
• Working proficiency in using AI tools for content creation - such as Claude, Meta AI, and others - to speed up research, drafting, and ideation without compromising editorial judgement.
• Experience conducting video interviews, or confidence and an 'on-air' presence in front of a camera.
• Desk and rewriting experience for a business publication is an added bonus.
• Working familiarity with basic video editing workflows to brief editors and give precise post-production feedback.
• Experience in emceeing live events and keeping the audience engaged.
• Working knowledge of content performance/analytics tools (Google Analytics, social insights) to gauge what's landing with readers.
• A genuine urge to be part of the execution team of large scale events like summits, retreats and willingness to take up any role that contributes towards its success in any capacity.