{"id":2003351,"url":"https://alion.io/job/incubeta-digital-analytics-specialist-ga4","title":"Digital Analytics Specialist (GA4)","company":{"id":449856,"name":"Incubeta","domain":"incubeta.com","url":"https://alion.io/company/incubeta-3","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":{"grade":"B","score":80,"open_postings":11,"ghost_share":0,"stale_share":0.818,"repost_share":0,"time_to_fill_p50_days":43,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Analytics","role_family":"Analytics","seniority":"middle","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":26000,"max_usd":52000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":11},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-07T11:49:58Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-11-01T14:50:07Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"We are looking for a Digital Analytics Specialist to join our team. This role is responsible for leading digital measurement and analytics across digital platforms, ensuring that reliable, actionable data is available to support business decision-making, optimisation, and customer experience improvement.\nThe successful candidate will be responsible for the implementation, governance, analysis, and continuous enhancement of digital measurement solutions across websites, campaigns, lead generation journeys, and digital products.\nKey responsibilities\nDigital analytics and measurement\nOwn and maintain Google Analytics 4 (GA4) implementations across digital properties.\nDesign and implement measurement frameworks aligned to business objectives, customer journeys, and marketing strategies.\nDefine and manage events, conversions, audiences, custom dimensions, and reporting requirements.\nDevelop and maintain analytics documentation, tracking specifications, and data governance standards.\nEnsure data accuracy through ongoing monitoring, validation, troubleshooting, and quality assurance processes.\nTag management and implementation\nDesign, implement, and maintain tracking solutions using Google Tag Manager (GTM).\nWork closely with development teams to define and maintain scalable data layer structures.\nSupport the implementation of server-side tracking, consent management, and privacy-first measurement solutions.\nTroubleshoot tracking issues across websites, mobile applications, and marketing platforms.\nReporting and insights\nDevelop dashboards and reporting solutions using GA4, Looker Studio, BigQuery, and other analytics platforms.\nTranslate complex data into meaningful business insights and executive-level reporting.\nProvide actionable recommendations to improve customer experience, lead generation, website performance, and campaign outcomes.\nPresent findings and insights to stakeholders across Marketing, Product, Digital, and Executive teams.\nData governance and continuous improvement\nEstablish and maintain analytics best practices, standards, and quality assurance processes.\nSupport privacy and compliance initiatives, including Consent Mode and data collection governance.\nDrive continuous improvement of measurement capabilities and analytics maturity.\nEvaluate emerging analytics technologies and recommend enhancements to the organisation's measurement strategy.\nMinimum requirements\nBachelor's degree in Marketing, Digital Analytics, Statistics, Computer Science, Information Systems, or a related field.\n3+ years' experience in digital analytics with strong hands-on experience in Google Analytics 4.\nAdvanced experience with Google Tag Manager (GTM) and website tracking implementations.\nStrong understanding of digital marketing measurement, attribution, and conversion tracking.\nExperience implementing and validating data layers and event tracking frameworks.\nUnderstanding of privacy-focused measurement practices, Consent Mode, and data governance.\nStrong analytical and problem-solving skills with attention to detail.\nExcellent stakeholder management and communication skills.\nAdvantageous experience\nExperience with BigQuery and SQL.\nExperience with server-side tagging and enhanced conversion implementations.\nExperience with A/B testing and experimentation frameworks.\nExperience with mobile app analytics (Adjust).\nKey competencies\nAnalytical thinking and problem solving.\nStrong attention to detail.\nData storytelling and presentation skills.\nCollaboration and stakeholder management.\nPlanning and organisational skills.\nCuriosity and continuous learning.\nAbility to translate business requirements into technical measurement solutions.\nAbility to work independently whilst managing multiple priorities.\nIncubeta Company Values:\nEarn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues\n Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.\nDare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.\nExceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements\nEqual Opportunity Employer:\nIncubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\nApplication Process:\nIf you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.\nJoin us at Incubeta to shape the future of digital marketing!","description_format":"text","description_chars":5079,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-07T12:26:11Z"}],"visa":[],"liveness":{"score":53,"band":"ok","label":"Likely open","p_open":1,"p_active":0.594,"p_room":0.9,"age_days":24,"expected_fill_days":43,"reasons":["conf:3","stale_co","win:mid"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/incubeta-digital-analytics-specialist-ga4","json_url":"https://alion.io/job/incubeta-digital-analytics-specialist-ga4.json","meta":{"generated_at":"2026-11-01T15:12:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23355,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":449856},"rest":"https://alion.io/mcp/rest/get_company?id=449856"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fincubeta-digital-analytics-specialist-ga4"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fincubeta-digital-analytics-specialist-ga4"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fincubeta-digital-analytics-specialist-ga4"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/incubeta-digital-analytics-specialist-ga4\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fincubeta-digital-analytics-specialist-ga4"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2003351}},{"tool":"search_jobs","arguments":{"company":"incubeta.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2003351},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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