{"id":86790,"url":"https://alion.io/job/indrive-product-marketing-manager","title":"Product Marketing Manager (CRM Marketing)","company":{"id":235,"name":"inDrive","domain":"indrive.com","url":"https://alion.io/company/indrive","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Almaty, Kazakhstan"],"countries":["KZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":27000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":23},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-21T19:53:32Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-01T06:40:19Z","board_verified":true,"closed_at":null,"days_open":71,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":71},"description":"We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.\nThis role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.\nYour mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication - driving both first orders and repeat behavior through scalable lifecycle strategies.\nKey Responsibilities\n CRM & lifecycle ownership\nDesign and own CRM strategies across the full lifecycle\nDrive high-frequency CRM orchestration\nLead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels\nWork with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows\n Data, events & analytics\nOwn the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases\nPartner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV\nDrive A/B testing\n Cross-functional leadership\nAct as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams\nSupport market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners\n\nSkills, Knowledge & Expertise\n Experience4-7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing\nExperience in food delivery, groceries, e-commerce, or marketplaces\nStrong hands-on CRM experience (Bloomreach is a strong plus)\nProven track record of driving frequency and retention, not just acquisition\n\n SkillsStrong analytical mindset (funnels, cohorts, retention, uplift)\nExperience working with product events and data schemas\nAbility to simplify complex product logic into clear messaging\nExperience running experiments and scaling successful mechanics\nComfortable working across markets and cross-functional teams\n\n Nice to haveExperience in high-frequency products (food delivery, quick commerce)\nExposure to ML-driven CRM or personalization systems\nExperience in emerging markets with supply constraints\n\nWhy join us\nHelp us challenge injustice by creating fair choices for millions of people across 47 countries.\nDevelop your professional skills with access to mentoring, career consulting, and learning programs.\nCollaborate with teams around the world and gain international experience through our Global Talent Exchange Program.\nEngage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.\nWork alongside people who take initiative, speak openly, and challenge themselves to grow.\nImprove your language skills through co-financed courses and internal speaking clubs.\nFinal benefits may vary depending on the 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