{"id":3860538,"url":"https://alion.io/job/indrive-senior-marketing-analyst","title":"Senior Marketing Analyst","company":{"id":235,"name":"inDrive","domain":"indrive.com","url":"https://alion.io/company/indrive","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":6,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Jakarta, Indonesia"],"countries":["ID"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Looker","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"closed","first_seen_at":"2026-11-05T09:13:01Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-09T12:59:25Z","board_verified":false,"closed_at":"2026-11-09T12:59:25Z","days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels. You will provide the quantitative evidence required to optimize marketing investment planning. This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory. You will collaborate closely with the marketing team: design & analyze tests and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global acquisition strategy.\nKey Responsibilities\nEvaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc\nBuild automated tools to improve channel efficiency, user acquisition\nDesign and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes\nContribute to marketing budget planning by forecasting outcomes of proposed initiatives\nPartner with data engineering and marketing teams to improve data pipelines and ensure data quality\nProvide actionable recommendations to optimize buying & channels incrementality\nDevelop and refine the analytical logic underpinning user segmentation & behavioral triggers\nSkills, Knowledge and Expertise\n3+ years of experience in marketing, product or growth analytics roles\nStrong understanding of performance channels & user acquisition\nStrong SQL skills\nPython or R for statistical modeling, cluster analysis, and data manipulation\nHands-on experience with BI tools (Tableau, Looker, etc.)\nSolid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling\nAbility to communicate complex findings in a clear, business-friendly way\n\nWhy join us\nHelp us challenge injustice by creating fair choices for millions of people across 48 countries\nDevelop your professional skills with access to mentoring, career consulting, and learning programs\nCollaborate with teams around the world and gain international experience through our Global Talent Exchange Program\nEngage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects\nWork alongside people who take initiative, speak openly, and challenge themselves to grow\nImprove your language skills through co-financed courses and internal speaking clubs\nFinal benefits may vary depending on the 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