{"id":3622642,"url":"https://alion.io/job/infor-seo-content-strategy-specialist","title":"SEO Content Strategy Specialist","company":{"id":1808,"name":"Infor","domain":"infor.com","url":"https://alion.io/company/infor","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":28,"ghost_share":0,"stale_share":0,"repost_share":0.107,"time_to_fill_p50_days":12,"computed_at":"2026-11-15T07:52:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":true},{"name":"Ahrefs","optional":true},{"name":"Drupal","optional":true},{"name":"GA4","optional":true},{"name":"PHP","optional":true},{"name":"Semrush","optional":true},{"name":"WordPress","optional":true}],"status":"live","first_seen_at":"2026-11-01T18:57:08Z","employer_posted_date":"2026-11-01","last_verified_at":"2026-11-15T19:04:28Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"As the Americas Content & SEO Specialist for the Digital Experience Team at Infor, you will help optimize our US and LATAM websites for discoverability, relevance, conversion, and content quality. This is a highly hands-on, individual contributor role with day-to-day responsibility for on-page SEO, localized content strategy, and the quality of the copy that goes live across the region.\nIn this role, you will identify localized content gaps across US and LATAM markets and build strategies to close them. You will conduct SEO and GEO (generative engine optimization) research to inform content priorities, and review content requests coming in from across the business to ensure every page is fully optimized and every piece of copy is high quality, brand compliant, aligned with our editorial guidelines and tone of voice, and clear in articulating our unique differentiators.\nWorking closely with regional marketing, content, creative, and web stakeholders, you will coordinate ongoing website updates, content publishing, and performance reporting, while continuously identifying opportunities to improve conversion rate and the overall website experience across the Americas.\nA Typical Day in the Life Includes:\nOptimize and maintain our US and LATAM websites, ensuring pages are structured and written to perform in both traditional search and AI/generative search surfaces.\nIdentify localized content gaps across US and LATAM markets and develop strategies, roadmaps, and content plans to close them.\nConduct SEO and GEO research-keyword and search demand analysis, SERP and AI-answer review, and competitive content analysis-to inform content priorities and on-page optimization.\nReview content requests coming in from across the business, assessing them for search opportunity, audience fit, and alignment with regional content priorities.\nEnsure all pages are fully optimized on-page: titles, metadata, headings, internal linking, schema, and content structure.\nEdit and quality-check web copy to ensure it is high quality, brand compliant, consistent with editorial guidelines and tone of voice, and clearly highlights our unique differentiators.\nDrive conversion rate improvement across the site through content, messaging, layout, and call-to-action optimization, in partnership with web and demand generation teams.\nCollaborate closely with regional marketing, product marketing, content, creative, and web operations teams to prioritize updates, manage requests, and align website initiatives with business goals.\nMonitor and report on SEO/GEO, content, and conversion performance, providing regular insights, recommendations, and optimization opportunities to stakeholders.\nContinuously identify opportunities to improve site structure, internal linking, content quality, and user experience to drive sustained organic growth and engagement.\n\nBasic Qualifications:\n\nExperience in web content and SEO, ideally supporting multiple markets or regions.\nExperience in on-page SEO, with working knowledge of SEO principles, keyword research, and content strategy.\nCopywriting and editing skills.\nMust be willing to work in the Atlanta office three days per week.\nLegal authorization to work permanently in the United States without requiring a visa transfer or sponsorship.\n\nPreferred Qualifications:\nBachelor’s degree in Marketing, Digital Marketing, Communications, Journalism, or a related field.\nSpanish language skills (written and verbal) preferred but not 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