{"id":1523514,"url":"https://alion.io/job/inforcer-senior-demand-generation-manager","title":"Senior Demand Generation Manager","company":{"id":8625,"name":"Inforcer","domain":"inforcer.com","url":"https://alion.io/company/inforcer","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":86,"open_postings":7,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Richmond, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":89000,"max_usd":177000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1626},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-30T10:57:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-09-30T23:53:28Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Us\ninforcer is one of the fastest growing technology organisations in the world and a leading provider of cutting-edge cybersecurity and AI solutions to support to the SMB market. We provide MSPs (Managed Service Providers) with the fundamental technology they need to manage and secure Microsoft 365 at scale and deliver AI services. Our mission is to be inforced in every MSP!\nAbout the Role\nWe are seeking a talented and motivated Senior Demand Generation Manager to join our team. In this role, you will own and execute a wide range of go-to-market initiatives across the funnel. This is a true generalist role, ideal for someone who enjoys building, operationalising, and optimising programs that drive pipeline and revenue. You’ll work closely with Sales, RevOps, Product Marketing, and external partners to ensure campaigns are executed well, leads are followed up properly, and marketing efforts translate into measurable business impact.\nIf you are looking for a role that involves strategy, execution, and enablement with a strong bias toward action and results, we would love to hear from you!\nWhat you’ll be doing\nSales Enablement & Revenue Alignment\nBuild, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions\n\nPartner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems\n\nWork directly with Sales to drive adoption, compliance, and feedback on enablement programs\n\nHelp improve speed-to-lead, follow-up consistency, and funnel conversion rates\n\nAccount-Based Marketing (ABM)\nPartner hand-in-hand with Sales to plan, execute, and measure ABM programs\n\nSupport account selection, messaging alignment, outreach coordination, and campaign execution\n\nTrack engagement, influence, and pipeline impact for target accounts\n\nCampaign Creation & Execution\nPlan and execute integrated marketing campaigns across email, digital, content, events, and sales plays\n\nCoordinate timelines, assets, messaging, and execution across teams and vendors\n\nEnsure campaigns are delivered on time, on brand, and aligned to pipeline goals\n\nLead Nurture & Funnel Optimization\nBuild and manage lead nurture programs that move prospects from awareness to consideration to conversion\n\nSegment audiences and tailor messaging by persona, intent, and funnel stage\n\nContinuously test and improve nurture performance using engagement and conversion data\n\nVendor & Partner Management\nWork with and support external vendors and agencies across content creation, digital marketing, SEO/GEO, and other initiatives\n\nEnsure vendors are aligned to goals, timelines, and quality expectations\n\nAct as the internal owner to keep work moving and accountable\n\nWhat We Can Offer You\nSteep Learning curve: We believe people leave organisations when learning stops. We promise a steep and continuous learning curve to both challenge and develop our people. You are responsible for your own learning, but you’ll be surrounded by exceptional people and strong enablement, if you choose to lean into it, in an environment where it’s safe to make mistakes, try new things, and improve.\nReal impact: We operate in a high-trust and autonomous environment where you can make a real impact and difference in your role and across the company.\nTransparency and Honesty: We believe honest and clear communication creates a highly collaborative culture. It gives you the “why” we make decisions and allows you to effectively make your own. We won’t pull the wool over your eyes, we are a fast-growing start-up that comes with its own unique challenges, but we all work hard to solve them, together, as a team.\nA+ Global Team: Our people power every part of our business, and we look for individuals who bring genuine passion to their role and operate at their very best. A-players thrive when surrounded by other A-players. Our level of growth and rate of change can be hard work and challenging, but you’ll be surrounded with exceptional people that are always happy to help.\nRegular Team Socials: We celebrate our team, our milestones, promotions and achievements with social events every month.\nEmployee Recognition: Programs to recognise and reward our top contributors for their achievements and efforts. We live our company values every day and reward those people who embody them.\nSkills We Need for This Role\n5+ years of MSP marketing experience in demand-focused role\n\nProven experience working closely with Sales and RevOps teams\n\nStrong understanding of full-funnel marketing, from first touch to closed-won\n\nExperience building and executing lead nurture programs and sales enablement workflows\n\nComfortable managing multiple initiatives simultaneously without losing attention to detail\n\nData-driven mindset with the ability to translate activity into business impact\n\nClear communicator who can work cross-functionally and keep stakeholders aligned\n\ninforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.","description_format":"text","description_chars":5053,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Technology","Security Operations","Managed IT Services (MSP)"],"lifecycle":[{"event":"open","at":"2026-09-30T13:03:47Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":27,"reasons":["conf:5","velocity","win:early"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/inforcer-senior-demand-generation-manager","json_url":"https://alion.io/job/inforcer-senior-demand-generation-manager.json","meta":{"generated_at":"2026-10-02T01:10:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1261,"day_limit":5000,"remaining_today":3739,"minute_limit":60,"resets_at":"2026-10-03T00:00:00Z"}}}