{"id":2534812,"url":"https://alion.io/job/informa-attendee-marketing-manager","title":"Attendee Marketing Manager","company":{"id":4365,"name":"Informa","domain":"informa.com","url":"https://alion.io/company/informa-group-plc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":10,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":103000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":true},{"name":"LinkedIn","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-10-14T13:47:12Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-20T09:18:22Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.\nWe also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.\nWe’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.\n This role is based out of our London Blackfriars office\nAttendee Marketing Manager - Maritime\nWe’re looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.\nThis role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you’ll ensure every campaign is insight-led, customer-focused and optimised for performance.\nThis is an exciting opportunity to shape the growth of some of the world’s leading maritime events while helping transform how marketing is delivered across the portfolio.\nKey Responsibilities\nAudience Growth\nOwn attendee acquisition strategy across the Seatrade Maritime portfolio.\nDevelop integrated marketing plans aligned to commercial and event objectives.\nDrive visitor registration, attendance, engagement and retention.\nIdentify opportunities to grow new audience segments and markets.\nBuild customer journeys across the entire attendee lifecycle.\nCampaign Management\nPlan and execute multi-channel campaigns including:Email marketing\nOrganic and paid social\nWebsite optimisation\nContent marketing\nPartnerships\nMedia\nPaid digital channels\n\nEnsure campaigns are delivered on time and within budget.\nContinually optimise campaigns using performance data.\nCustomer Insight\nUse customer insight and data to inform campaign strategy.\nDevelop audience segmentation and targeting strategies.\nAnalyse attendee behaviour and conversion performance.\nRecommend improvements to increase ROI and customer experience.\nPerformance & Analytics\nMonitor campaign KPIs and report performance against objectives.\nTrack registration trends, conversion rates, acquisition costs and channel effectiveness.\nProduce regular performance reports with actionable recommendations.\nWork with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.\nStakeholder Management\nPartner with Commercial teams to align visitor and exhibitor strategies.\nWork closely with colleagues in the wider team to develop compelling campaign messaging.\nCollaborate with central Digital, SEO, Automation and Analytics specialists.\nBuild strong relationships with industry partners and associations to expand audience reach.\nContinuous Improvement\nTest new marketing approaches and channels.\nChampion best practice in attendee marketing.\nShare learnings across the wider marketing team.\nContribute to the continuous improvement of marketing processes, technology and ways of working.\nKey Performance Indicators\nVisitor registration targets achieved\nQualified attendee growth\nAttendance conversion rate\nCampaign ROI\nCost per registration\nEmail performance\nWebsite conversion rate\nDigital engagement metrics\nCustomer acquisition and retention\nOn-time campaign delivery\nBudget management\nStakeholder satisfaction\nSkills & Experience\nEssential\n5+ years’ experience in B2B marketing, event marketing or audience marketing.\nProven experience delivering integrated marketing campaigns.\nStrong understanding of digital marketing channels and customer acquisition.\nExperience using marketing automation and CRM platforms.\nExcellent analytical skills with the ability to translate data into action.\nStrong project management and organisational skills.\nOutstanding written and verbal communication.\nExperience managing multiple campaigns simultaneously.\nCollaborative, proactive and commercially focused.\nDesirable\nExperience marketing exhibitions, conferences or live events.\nExperience marketing to maritime, logistics, supply chain or industrial sectors.\nKnowledge of customer segmentation and lifecycle marketing.\nExperience with Eloqua, IIRIS, Core, Google Analytics and Power BI.\nExperience working across international markets.\nBehaviours\nCustomer obsessed\nCommercially minded\nCurious and insight-driven\nCollaborative\nAgile and adaptable\nAccountable\nResults focused\nContinuous learner\n We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it - see what our colleagues have to say at LifeAt.Informa.com \nOur benefits include:\nGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks \nBroader impact: take up to four days per year to volunteer, with charity match funding available too\nCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves\nTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year \nA flexible range of personal benefits to choose from, plus company funded private medical cover\nA ShareMatch scheme that allows you to become an Informa shareholder with free matching shares\nStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more\nRecognition for great work, with global awards and kudos programmes \nAs an international company, the chance to collaborate with teams around the world \nWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.\nAt Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.\nSee how Informa handles your personal data when you apply for a job here .","description_format":"text","description_chars":7222,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Exhibitions","Market Research"],"lifecycle":[{"event":"open","at":"2026-10-14T13:53:01Z"}],"visa":[],"liveness":{"score":55,"band":"ok","label":"Likely open","p_open":1,"p_active":0.607,"p_room":0.9,"age_days":5,"expected_fill_days":16,"reasons":["conf:0","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/informa-attendee-marketing-manager","json_url":"https://alion.io/job/informa-attendee-marketing-manager.json","meta":{"generated_at":"2026-10-20T12:15:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13531,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4365},"rest":"https://alion.io/mcp/rest/get_company?id=4365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finforma-attendee-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finforma-attendee-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finforma-attendee-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/informa-attendee-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finforma-attendee-marketing-manager"}]}