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Location
In office (Shanghai)
Seniority
Senior · 2+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Informa is a British multinational publishing, business intelligence, and exhibitions group headquartered in London and established in 1998 through a major corporate merger. The company provides academic research and scholarly publishing through Taylor & Francis, organizes large-scale B2B trade exhibitions and content-led events, and offers digital data and buyer intent services. Operating in more than 30 countries with a workforce of approximately 14,000 people, the firm is listed on the London Stock Exchange and serves specialist professional, commercial, and academic communities worldwide.
  • Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
  • Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
  • Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
  • Develop retention campaigns in collaboration with Exhibitor Marketing teams
  • Deliver assigned Sales campaigns, against accounts, products and revenue targets
  • Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
  • Support on the on-site re-booking of existing customer accounts
  • Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
  • Maintain accurate and timely customer information and notes within Salesforce (CRM system)
  • Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
  • Support Finance in resolving bad debt customers as a final escalation point
  • Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only)
  • Perform additional responsibilities as assigned
  • Establish a strong network with clients in the aviation industry.

Qualifications:

  • Over 5 years of experience in government affairs or sales.

  • Native Mandarin speaker with fluent English speaking skills.

Key Skills Required:

  • B2B solution sales, including data, media, consulting, and events.

  • New business development and extensive experience in cold calling.

  • Proficient in building interpersonal networks.

  • Sales of information/software solutions.

  • Communication skills.

  • Proactive and self-motivated.

  • Strong organizational skills.

  • Results-oriented work style.

  • Competitive and strategic analysis capabilities.

Qualifications:

  • Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

  • At least 2-3 years of experience in digital and B2B marketing, including business copywriting and social media content creation.

  • Must possess excellent proofreading skills and attention to detail.

  • Strong practical experience in content marketing and familiarity with SEO knowledge.

  • Fluent in both Mandarin Chinese and English, with excellent written and verbal communication skills.

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