{"id":3103020,"url":"https://alion.io/job/informa-marketing-manager-3","title":"Marketing Manager","company":{"id":4365,"name":"Informa","domain":"informa.com","url":"https://alion.io/company/informa-group-plc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Orlando, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":73000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-22T17:27:32Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-25T14:48:06Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.\nWe also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.\n This role is based in our Orlando, FL office.\nPosition Overview\nLead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami (World Health Expo - healthcare supplies) and CPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.\nKey Responsibilities\nStrategic Marketing Planning\nDevelop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets\nConduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors\nDefine target audience segments for exhibitors and attendees across both events\nEstablish KPIs and success metrics for all marketing initiatives\nManage marketing budgets and optimize ROI across all channels and campaigns\nDigital Marketing & Content Strategy\nLead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media\nDevelop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders\nCreate and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces\nOptimize user experience and conversion paths on event websites\nImplement marketing automation and lead nurturing campaigns\nAnalyze web analytics and campaign performance to drive continuous improvement\nCampaign Development & Execution\nDesign and execute integrated marketing campaigns across digital, print, and experiential channels\nDevelop exhibitor recruitment campaigns in collaboration with sales teams\nCreate attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers\nManage email marketing programs with segmented messaging for different audience personas\nCoordinate paid advertising campaigns including Google Ads, LinkedIn, programmatic display, and industry publications\nDevelop promotional partnerships and co-marketing opportunities with industry associations and media partners\nBrand Management & Communications\nMaintain brand consistency and messaging across all marketing materials for both events\nDevelop event positioning, key messages, and value propositions\nCreate marketing collateral including brochures, flyers, presentations, and promotional materials\nManage public relations efforts and media outreach\nCoordinate press releases, media kits, and journalist engagement\nOversee event branding, signage, and on-site marketing presence\nStakeholder Collaboration & Management\nPartner with sales teams to align marketing efforts with exhibitor recruitment goals\nCollaborate with conference programming team to promote educational content and speakers\nWork with operations teams to ensure seamless execution of marketing initiatives on-site\nCoordinate with international teams to leverage global marketing resources and best practices\nManage relationships with external agencies, vendors, and contractors\nEngage with advisory boards and industry partners for marketing insights and validation\nData Analytics & Reporting\nTrack and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI\nProvide regular reporting on campaign performance, registration trends, and market insights\nUtilize CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to track leads and attribution\nConduct post-event analysis and develop recommendations for future marketing strategies\nMonitor competitor activities and industry trends to inform strategic decisions\nEvent Marketing & On-Site Activation\nDevelop pre-show, at-show, and post-show marketing strategies\nCreate on-site marketing activations to enhance attendee and exhibitor experience\nCoordinate show promotions, giveaways, and engagement activities\nManage event app content and push notification strategies\nSupport on-site presence during both WHX Miami and CPHI Americas events\n Education & Experience\nBachelor's degree in Marketing, Communications, Business, or related field\n5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry\nProven track record of developing and executing successful multi-channel marketing campaigns\nExperience managing marketing budgets and demonstrating ROI\nTechnical Skills\nProficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)\nExperience with CRM systems, particularly Salesforce\nKnowledge of marketing automation platforms (HubSpot, Eloqua, or similar)\nStrong understanding of SEO, SEM, email marketing best practices, and social media strategies\nProficient in MS Office Suite (Word, Excel, PowerPoint)\nFamiliarity with design tools (Adobe Creative Suite) is a plus\nExperience with event management platforms and registration systems\nIndustry Knowledge\nUnderstanding of healthcare supplies, medical device, and/or pharmaceutical industries\nFamiliarity with US and LATAM healthcare markets\nKnowledge of B2B marketing strategies and buyer personas in healthcare sectors\nAwareness of industry regulations and compliance considerations in marketing communications\nProfessional Competencies\nExcellent written and verbal communication skills\nStrong project management abilities with capacity to manage multiple priorities simultaneously\nCreative thinker with ability to develop innovative marketing solutions\nData-driven mindset with strong analytical and problem-solving skills\nStrategic thinker who can balance big-picture vision with tactical execution\nStrong attention to detail and organizational skills\nPersonal Attributes\nSelf-motivated and results-oriented with entrepreneurial spirit\nCollaborative team player with ability to work cross-functionally\nAdaptable and flexible in fast-paced, dynamic environment\nProactive and able to work independently with minimal supervision\nStrong interpersonal skills and ability to build relationships with diverse stakeholders\nPassionate about healthcare innovation and industry advancement\nDesirable Qualifications\nBilingual (English/Spanish or English/Portuguese)\nExperience marketing events in LATAM markets\nBackground in pharmaceutical, medical device, or healthcare services marketing\nProfessional marketing certifications (e.g., Google Analytics, HubSpot, Digital Marketing Institute)\nExperience with account-based marketing (ABM) strategies\nKnowledge of marketing attribution models and advanced analytics\nWorking Conditions\nOffice-based\n20-30% travel required for site visits, industry events, and on-site event execution\nOn-site presence required during WHX Miami and CPHI Americas events\nExtended hours during peak campaign periods and event execution\nEvening and weekend work may be required during critical campaign launches and events\n We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.\nWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it - see what our colleagues have to say at LifeAt.Informa.com\nOur benefits include:\nGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment\nBroader impact: take up to four days per year to volunteer, with charity match funding available too\nCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves\n Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year\nCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount\nStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more\nRecognition for great work, with global awards and kudos programs\nAs an international company, the chance to collaborate with teams around the world\nThe salary range for this role is $73,000 - $85,000 based on experience.\nThis posting will automatically expire on 11/13/2026\nWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.\nIf you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.\nSee how Informa handles your personal data when you apply for a job here.","description_format":"text","description_chars":10687,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":true}]},"benefits":["401k plan","Dental insurance","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Exhibitions","Market Research"],"lifecycle":[{"event":"open","at":"2026-10-22T18:01:07Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":18,"reasons":["conf:2","win:early"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":85000,"is_top_pay":false},"html_url":"https://alion.io/job/informa-marketing-manager-3","json_url":"https://alion.io/job/informa-marketing-manager-3.json","meta":{"generated_at":"2026-10-25T15:14:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21942,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-26T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4365},"rest":"https://alion.io/mcp/rest/get_company?id=4365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finforma-marketing-manager-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finforma-marketing-manager-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finforma-marketing-manager-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/informa-marketing-manager-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finforma-marketing-manager-3"}]}