{"id":1953476,"url":"https://alion.io/job/informa-marketing-manager-b2b","title":"Marketing Manager (B2B)","company":{"id":4365,"name":"Informa","domain":"informa.com","url":"https://alion.io/company/informa-group-plc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":11,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New Delhi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-06T09:22:04Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-13T17:27:40Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.\nTaylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.\nOur purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.\nWhat we offer in return :\n30 days annual leave\n4 volunteering days annually\nDay off for your birthday\nPension contributions\nMedical insurance for self and dependents; life cover and personal accident cover for self\nSeasonal social and charitable events\nTraining and development\n Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.\nReporting to the Senior Marketing Manager, you will manage end-to-end campaign execution across digital channels, leverage SFDC and CRM analytics to inform decision-making, and ensure alignment between marketing and sales to achieve the division's commercial revenue targets.\nWe are looking for a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.\nApplications will close on 20th October 2026.\nKey Accountabilities\nLead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs, SQLs, conversion rates, and pipeline contribution.\nSales & Commercial Partnership: Collaborate with commercial and sales teams to align on lead qualification, optimize handoff processes, and support conversion strategies that directly contribute to revenue targets.\n Account-Based Marketing (ABM): Develop and implement targeted ABM strategies for high-value accounts and strategic prospects, creating personalised campaigns and coordinating with sales to drive engagement and accelerate deal closure.\n CRM & Analytics Management: Leverage Salesforce (SFDC) and marketing automation platforms to track campaign performance, lead attribution, and ROI, using data insights to optimize targeting and personalization strategies.\n Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication, and webinars to maximize reach and engagement with target audiences.\nContent & Messaging Strategy: Develop compelling content and value propositions tailored to key personas and buyer journey stages, ensuring consistent messaging that educates, engages, and converts prospects.\nTeam Collaboration & Development: Contribute to a high-performance marketing culture by collaborating cross-functionally, sharing best practices, and taking accountability for personal growth and skills development.\n The ideal candidate will have:\nB2B Marketing Expertise: Proven experience in B2B marketing with a strong track record in demand generation, lead funnel management, and pipeline contribution\nCRM & Marketing Automation Proficiency: Hands-on experience with Salesforce (SFDC) and marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)\nData Analytics & Reporting: Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights to optimize marketing performance\nDigital Marketing Channels: Demonstrated expertise across digital channels including email marketing, SEO, SEM, paid social (LinkedIn Ads), content marketing, and webinars\nLead Generation & Conversion: Deep understanding of lead generation tactics, lead scoring, nurture strategies, and conversion optimization\nSales Collaboration: Experience working closely with sales teams to align on lead management, qualification criteria, and revenue goals\nSkills and Behaviours Required\nCritical and analytical ability\nBudget management\nCommercial and customer focus\nCommunication excellence\nResults driven\nAgility & Adaptability\n Location:\nYou must have the right to work and live in India.\nThe successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our New Delhi office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.\nWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces - like at conference - you get the flexibility and support to work from home or remotely.\nWe want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else - please ask us, we are happy to be flexible! Please contact \nBeing Yourself at Taylor & Francis:\nIf you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.\nTaylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.\nIf you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact your talent acquisition partner. Your request will be reviewed and considered in the strictest confidence.\nWe genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers\nOr better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.","description_format":"text","description_chars":8292,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Flexible schedule","Health insurance"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Goods"],"lifecycle":[{"event":"open","at":"2026-10-06T11:12:36Z"}],"visa":[],"liveness":{"score":50,"band":"ok","label":"Likely open","p_open":1,"p_active":0.554,"p_room":0.9,"age_days":6,"expected_fill_days":15,"reasons":["conf:2","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/informa-marketing-manager-b2b","json_url":"https://alion.io/job/informa-marketing-manager-b2b.json","meta":{"generated_at":"2026-10-13T20:06:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30968,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4365},"rest":"https://alion.io/mcp/rest/get_company?id=4365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finforma-marketing-manager-b2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finforma-marketing-manager-b2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finforma-marketing-manager-b2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/informa-marketing-manager-b2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finforma-marketing-manager-b2b"}]}