{"id":2970199,"url":"https://alion.io/job/informa-marketing-manager-lions-riyadh","title":"Marketing Manager - LIONS Riyadh","company":{"id":4365,"name":"Informa","domain":"informa.com","url":"https://alion.io/company/informa-group-plc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"A","score":100,"open_postings":52,"ghost_share":0,"stale_share":0.173,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Riyadh, Saudi Arabia"],"countries":["SA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":34000,"max_usd":81000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"closed","first_seen_at":"2026-10-20T07:55:37Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-27T23:58:14Z","board_verified":false,"closed_at":"2026-10-27T23:58:14Z","days_open":7,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":7},"description":"Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).\nTahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.\nBe part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.\nJoin our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.\nAbout LIONS Riyadh\nLIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6-8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.\n The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.\nAchieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.\nThe Marketing Manager will play a key role in delivering high-impact campaigns for LIONS Riyadh, driving awareness, engagement, registrations and ticket sales across priority audience segments.\nThe role combines strong digital and performance marketing capability with creative thinking, audience insight and an understanding of the marketing, media and creative industries.\nWorking closely with the wider Marketing, Content, PR, Creative and Commercial teams, the Marketing Manager will help ensure campaigns are relevant, distinctive, data-led and aligned with the positioning and standards of LIONS Riyadh.\nKEY RESPONSIBILITIES:\nOwnership and accountability for marketing campaigns, including planning, implementation, management and optimisation across inbound and outbound channels.\n\nDeliver against agreed KPIs by driving traffic, engagement, leads, registrations and conversions\n\nDevelop and execute integrated campaigns for priority LIONS Riyadh audience segments, including CMOs, creative leaders, agencies, brands, media professionals, creators and emerging talent.\n\nUnderstand audience digital behaviour through continual testing, reporting and campaign analysis.\n\nBenchmark and set KPI targets to improve campaign performance.\n\nWork with supporting agencies to develop and deliver paid campaign activity.\n\nMeasure and optimise paid marketing using analytics and campaign reporting tools.\n\nDevelop organic growth strategies across relevant stages of the audience journey.\n\nCollaborate with Content and Creative teams to develop relevant and engaging marketing assets.\n\nManage and improve search performance, traffic, click-through rates and conversions.\n\nDesign and implement testing and optimisation strategies, including A/B testing, landing pages and CTAs.\n\nTranslate speakers, content, partnerships and Festival announcements into compelling audience campaigns.\n\nSupport campaign localisation across Saudi Arabia, the GCC and priority international markets.\n\nEnsure creative output is consistent with LIONS Riyadh positioning and quality standards.\n\nLEADERSHIP\nWork with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.\n\nLine manages digital marketer/s in order to successfully implement campaign strategies.\n\nProvide guidance, feedback and inspiration to line reports.\n\nChampion strong creative execution, attention to detail and continuous improvement across campaigns.\n\nCollaborate closely with Content, PR, Creative, Commercial and Operations teams to ensure joined-up campaign delivery\n\nANALYSIS & INSIGHT\nMonitor campaign performances by producing relevant and timely reports.\n\nRecommend changes to campaign execution based on data insights.\n\nIdentify trends and insights, and optimize spend and performance based on the insights.\n\nShare relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.\n\nDevelop a clear understanding of audience motivations, behaviours and conversion barriers across key LIONS Riyadh segments.\n\nUse insight to improve campaign messaging, creative, targeting and channel selection.\n\nTrack brand engagement and audience sentiment to identify opportunities to strengthen LIONS Riyadh relevance and reach.\n\nPLANNING & CAMPAIGN MANAGEMENT\nWork with the Marketing team to plan campaigns that meet strategic objectives, including audience growth and commercial performance.\n\nMonitor implementation plans and ensure adherence to deadlines, content calendars and budget trackers.\n\nSupport development and management of marketing budgets.\n\nManage campaign calendars around major LIONS Riyadh milestones including speaker announcements, content launches, partnerships, ticketing and Festival moments.\n\nCoordinate integrated activity across paid, owned, earned, social, CRM and partner channels.\n\nEnsure campaigns are delivered on time, on brand and against agreed performance targets.\n\nMARKETING EXECUTION\nIdentify target audiences and key segments.\n\nDevelop personas, value propositions and messaging for key segments.\n\nEnsure timely and relevant communications are delivered through the most effective digital channels.\n\nCreate audience-specific messaging that reflects the interests and needs of senior industry leaders, agencies, creators and emerging talent.\n\nWork with Creative teams and agencies to produce strong campaign assets across digital, social, CRM, web and other relevant channels.\n\nMaintain and optimise database segmentation and personalisation.\n\nSupport social media planning and community engagement to build year-round relevance around LIONS Riyadh.\n\nMonitor competitor activity, cultural trends and industry conversations to identify timely marketing opportunities.\n\n Minimum of 5 years’ experience as Marketing Manager\n\nBachelor’s Degree or equivalent experience\n\nRelevant professional experience in digital, event, media or brand marketing may be considered in place of formal qualifications.\n\nBackground Knowledge, Skills & Experience\nThorough understanding and experience of digital marketing, including PPC, SEO, online advertising and direct marketing.\n\nDatabase development and growth, including segmentation and advanced targeting.\n\nStrong experience using analytics to measure and optimise campaign performance.\n\nStrong copywriting and communication skills.\n\nStrong relationship-building skills with internal teams, partners and agencies.\n\nAnalytical and questioning mindset.\n\nExperience managing multiple campaigns and deadlines in a fast-paced environment.\n\nGood creative judgement and ability to recognise strong ideas, messaging and campaign execution.\n\nStrong understanding of audience journeys, brand positioning and conversion.\n\nInterest in and awareness of the creative, advertising, marketing, media and cultural sectors.\n\nAbility to communicate ideas clearly, persuasively and with strong attention to detail.\n\nExperience working with cross-functional teams across Content, PR, Creative and Commercial.\n\nExcellent written and verbal communication skills in English and Arabic.\n\nTechnology savvy and able to quickly adopt new platforms and tools.\n\nDesirable\nExperience using marketing automation platforms such as Eloqua.\n\nExperience with CMS platforms.\n\nExperience managing social media through scheduling and listening platforms.\n\nExperience using analytics and reporting platforms such as Google Analytics or Adobe.\n\nFormal business or marketing qualification.\n\nEvents, Festival, media, entertainment or creative-industry marketing experience.\n\nSaudi Arabia or GCC marketing experience.\n\nExperience working on a premium, international or culturally led brand.\n\nExperience targeting senior professional audiences alongside creators and emerging talent.\n\n Core Benefits:\nMedical Insurance for individual and family \nAnnual leave - 25 days \nRemote working on Sundays \nWorking anywhere - 1 month every year\nSchool fees contribution, 40,000 SAR per child per year (up to a max of three children) \nWellbeing Benefits \nResidency visa including yearly dependent fees\nIndividual annual flight allowance for expats \nLocal Relocation Package*:\nPaid flight to Riyadh - individual and family\n30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000\nUp to SAR 2,500 reimbursement of shipping goods/excess baggage costs\n*If eligible\nInternational Relocation Package*:\nPaid flight to Riyadh - individual and family\n60 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000\nUp to SAR 2,500 reimbursement of shipping goods/excess baggage costs\nPaid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable)\n*If eligible\nWe work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. 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