{"id":1271830,"url":"https://alion.io/job/informa-marketing-operations-manager-2","title":"Marketing Operations Manager","company":{"id":4365,"name":"Informa","domain":"informa.com","url":"https://alion.io/company/informa-group-plc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":10,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["George Town, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":6500,"max_usd":13500,"period":"year","method":"role_seniority_country_remote_cell","sample_n":30},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":true}],"status":"live","first_seen_at":"2026-09-24T04:41:51Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-15T04:34:16Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?\nAt Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.\nWe’re a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.\nAbout Informa TechTarget\nInforma TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.\nWith an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.\nUnderpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:\nTrusted information that shapes the industry and informs investment\nIntelligence and advice that guides and influences strategy\nAdvertising that grows reputation and establishes thought leadership\nCustom content that engages and prompts action\nIntent and demand generation that more precisely targets and converts\nOur organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.\nFor more information, visit informatechtarget.com and follow us on LinkedIn\n This role is based in our Menara SkymindPenang office.\nThe Marketing Operations Manager plays a crucial role in optimizing marketing processes, managing technology platforms, and executing email marketing campaigns across ICP. This role focuses on operational excellence, system management, and bringing marketing operations best practices to the team.\nKey Responsibilities\nMarketing Operations & Technology Management:\nOwn day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution\n\nDevelop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights\n\nManage marketing tech stack integration and data flow between systems\n\nMaintain data hygiene, lead routing rules, and campaign tracking mechanisms\n\nEnsure compliance with data privacy regulations and marketing best practices\n\nEmail Marketing & Campaign Execution:\nDevelop and manage audience segmentation strategies to ensure targeted, personalized messaging\n\nCreate and optimize nurture campaigns aligned to firm priorities for lead generation\n\nImplement A/B testing frameworks to continuously improve email performance metrics (open rates, click-through rates, conversions)\n\nDevelop event follow-up email sequences and tracking to ensure timely engagement with qualified leads\n\nMaintain email templates, landing pages, and forms within the marketing tech stack\n\nResearch & Continuous Improvement:\nProactively research and stay current on marketing operations trends, technology innovations, and industry best practices\n\nMonitor market developments in marketing automation, email marketing, and campaign management\n\nBring recommendations for process improvements and new capabilities internally\n\nTake initiative to learn new features and optimize existing tools within the marketing tech stack\n\nIdentify opportunities to enhance operational efficiency based on market insights and performance data\n\nPerformance Measurement & Reporting:\nTrack and report on campaign performance metrics and operational KPIs\n\nProvide insights and recommendations based on data analysis\n\nSupport measurement frameworks to track marketing-driven pipeline and revenue impact\n\nGenerate regular reports on marketing activities for stakeholders\n\nCollaborate with sales teams and regional marketing managers to align marketing operations with business goals\n\n Bachelor's degree in Marketing, Business Administration, or related field\n\n2-4 years of experience in email marketing, digital marketing or marketing automation roles\n\nProven track record in campaign management and audience segmentation\n\nStrong understanding of marketing automation platforms and CRM systems\n\nFamiliarity with digital marketing best practices and measurement\n\nData-driven mindset with experience analyzing campaign performance and operational metrics\n\nStrong attention to detail and ability to manage multiple projects simultaneously\n\nSelf-starter who takes initiative to research industry trends and best practices independently\n\nDesired Skills\nMarketo Certified Expert or Marketo Certified Associate\n\nExperience with marketing analytics and reporting tools\n\nKnowledge of API integrations and data mapping\n\nExperience supporting event marketing programs\n\nUnderstanding of lead scoring, lead lifecycle management, and attribution models\n\nFamiliarity with project management methodologies\n\nThis position requires an operationally-focused marketing operations manager who is detail-oriented, proactive in staying current with industry trends, and capable of managing marketing technology while executing high-quality email campaigns. The ideal candidate will bring fresh perspectives and marketing operations best practices to elevate the team's capabilities.\n TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.\nInforma TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.\nWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.\nOur benefits include:\nGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks\nBroader impact: take up to four days per year to volunteer, with charity match funding available too\nCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves\nTime out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year\nA flexible range of personal benefits to choose from, plus company funded private medical cover\nA ShareMatch scheme that allows you to become an Informa shareholder with free matching shares\nStrong wellbeing support through EAP assistance, mental health first aiders and more\nRecognition for great work, with global awards and kudos programmes\nAs an international company, the chance to collaborate with teams around the world","description_format":"text","description_chars":8350,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Annual leave"],"hiring_locations":[{"name":"Malaysia","iso":"MY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Goods"],"lifecycle":[{"event":"open","at":"2026-09-26T00:28:28Z"}],"visa":[],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.331,"p_room":0.55,"age_days":21,"expected_fill_days":15,"reasons":["conf:1","stale_co","velocity","win:tail","comp:junior,brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/informa-marketing-operations-manager-2","json_url":"https://alion.io/job/informa-marketing-operations-manager-2.json","meta":{"generated_at":"2026-10-15T06:08:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9167,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4365},"rest":"https://alion.io/mcp/rest/get_company?id=4365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finforma-marketing-operations-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finforma-marketing-operations-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finforma-marketing-operations-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/informa-marketing-operations-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finforma-marketing-operations-manager-2"}]}