{"id":3075184,"url":"https://alion.io/job/ing-group-area-lead-customer-acquisition","title":"Area Lead Customer Acquisition","company":{"id":3744,"name":"ING Group","domain":"ing.com","url":"https://alion.io/company/ing","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":100,"ghost_share":0.01,"stale_share":0.74,"repost_share":0.03,"time_to_fill_p50_days":29,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Brussels, Belgium"],"countries":["BE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":76000,"max_usd":207000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-22T10:38:27Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-03T08:47:15Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Product Area Lead Customer Acquisition\nGrowth Tribe Belgium | Private Individuals\nMission\nThe Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors & Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth.\nStrategic Leadership & Transformation\nOwn ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow. \nDefine and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team. \nLead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. \nDrive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. \nContribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums. \nBusiness Planning & Financial Accountability\nOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) \nManage acquisition, campaign and performance marketing budgets. \nEnsure optimal allocation of resources and marketing investment returns (CPA). \nDevelop business cases and strategic recommendations for growth initiatives. \nLeadership & Organisational Capability\nLead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) \nBuild capabilities in performance marketing, growth marketing and analytics. \nBusiness Planning & Financial Accountability\nOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) \nManage acquisition, campaign and performance marketing budgets. \nEnsure optimal allocation of resources and marketing investment returns (CPA). \nDevelop business cases and strategic recommendations for growth initiatives.","description_format":"text","description_chars":2355,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Investment Banking & M&A Advisory"],"lifecycle":[{"event":"open","at":"2026-10-22T10:38:27Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely 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