{"id":127781,"url":"https://alion.io/job/ing-group-conversion-rate-optimization-expert-acquisition-ing-bank","title":"Conversion Rate Optimization Expert | Acquisition @ING Bank","company":{"id":3744,"name":"ING Group","domain":"ing.com","url":"https://alion.io/company/ing","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":107,"ghost_share":0.009,"stale_share":0.776,"repost_share":0.028,"time_to_fill_p50_days":28,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Design","role_family":"Design","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Romania"],"countries":["RO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":81000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1444},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Firebase","optional":false},{"name":"JavaScript","optional":false},{"name":"UserTesting","optional":false}],"status":"live","first_seen_at":"2026-08-12T00:00:00Z","employer_posted_date":"2026-08-12","last_verified_at":"2026-10-28T09:20:46Z","board_verified":true,"closed_at":null,"days_open":77,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":77},"description":"Mission\nReady to turn more visitors into customers?\nAt ING, we believe sustainable growth comes from continuously improving the customer journey. We're looking for a data-driven Conversion Rate Optimization Manager who can identify friction points, design experiments and optimize customer experiences across web and app journeys to maximize conversion and acquisition performance.\nYou will own the experimentation program, driving A/B testing and personalization initiatives across ING's key digital journeys while partnering closely with Product Owners, Analytics, UX, Development and Performance teams.\nAbout the team\nYou will be part of the Acquisition & Growth ecosystem, working closely with:\nProduct Owners (website and app);\n\nPerformance Specialists & Performance Lead;\n\nAnalytics & Data teams;\n\nUX/UI Designers;\n\nCustomer Research teams;\n\nDevelopers;\n\nMartech specialists;\n\nCRM & Customer Engagement teams;\n\nWe operate with a growth mindset focused on:\nCustomer-centric experiences;\n\nContinuous experimentation;\n\nData-driven decision making;\n\nConversion optimization;\n\nBusiness impact and measurable growth;\n\nYour day to day\nExperimentation Strategy & CRO Ownership\nOwn ING's experimentation and conversion optimization roadmap;\n\nTranslate business objectives into test hypotheses and optimization initiatives;\n\nEstablish a structured, KPI-driven testing framework;\n\nPrioritize opportunities based on impact, effort and business value;\n\nBuild a culture of experimentation across product and growth teams;\n\nA/B Testing & Multivariate Testing\nDesign, implement and manage A/B, split URL and multivariate tests;\n\nDevelop hypothesis-driven experiments based on data and customer insights;\n\nEnsure statistical validity and confidence of test results;\n\nAnalyze outcomes and drive implementation of winning variants;\n\nScale successful experiments across journeys and channels;\n\nFunnel Analysis & Conversion Optimization\nAnalyze end-to-end digital customer journeys;\n\nIdentify friction points, drop-offs and opportunity areas;\n\nOptimize landing pages, product pages, forms, onboarding funnels and digital sales journeys;\n\nRecommend UX, content, messaging and design improvements;\n\nPartner with Product and UX teams to implement improvements;\n\nPersonalization & Customer Experience\nDrive personalization initiatives based on customer behavior and segmentation;\n\nCollaborate with CRM and Martech teams to deliver targeted experiences\n\nDefine audience strategies and testing segments;\n\nImprove relevance across acquisition and onboarding journeys;\n\nAnalytics & Insights\nMonitor customer behavior using quantitative and qualitative research methods;\n\nAnalyze heatmaps, session recordings, click-stream data, customer feedback and survey results;\n\nBuild dashboards and conversion reporting frameworks;\n\nClearly communicate insights and recommendations to stakeholders;\n\nStakeholder Management\nPartner with Product Owners, UX Designers, Developers, Analytics teams and business stakeholders;\n\nTranslate technical findings into business recommendations;\n\nInfluence prioritization based on data and experimentation results;\n\nFoster adoption of experimentation best practices across teams;\n\nWhat you bring to the team\nExperience\nMinimum 5 years of experience in Conversion Rate Optimization, Experimentation, Digital Analytics, Growth, Product Optimization or Customer Journey Optimization;\n\nProven experience running experimentation programs at scale;\n\nStrong understanding of customer behavior and digital acquisition funnels;\n\nDemonstrated success in improving conversion rates and digital sales outcomes;\n\nExperimentation & CRO Expertise\nHands-on experience with A/B testing and experimentation platforms such as: Optimizely, Convert, VWO (Visual Website Optimizer), AB Tasty, Dynamic Yield, Kameleoon, Adobe Target, SiteSpect, LaunchDarkly (experiment capabilities), GrowthBook and Statsig.\nStrong understanding of: A/B Testing, Multivariate Testing (MVT), Split URL Testing, Personalization, Experiment Design, Statistical Significance, Confidence Intervals, Sample Size Calculations and Incrementality Measurement;\nAnalytics & Data\nStrong experience with digital analytics platforms including: Google Analytics 4 (GA4), Adobe Analytics, Amplitude, Mixpanel, Contentsquare, Quantum Metri, Heap, Piwik PRO and Firebase Analytics.\nAbility to:\nBuild conversion funnels;\n\nAnalyze customer journeys;\n\nSegment user behavior;\n\nIdentify optimization opportunities;\n\nConnect experimentation outcomes to business KPIs;\n\nResearch & Customer Insights\nExperience leveraging: Hotjar, Microsoft Clarity, FullStory, Mouseflow, UserTesting, Qualtrics and Medallia to understand user behavior and support hypothesis generation.\nTechnical Understanding\nUnderstanding of web technologies (HTML, CSS, JavaScript) sufficient to collaborate with development teams;\n\nFamiliarity with tagging and tracking concepts;\n\nUnderstanding of data layers and implementation requirements;\n\nExperience working within agile product teams;\n\nWays of Working\nStrong analytical mindset;\n\nNaturally curious and hypothesis-driven;\n\nData-led decision maker;\n\nCollaborative and influential communicator;\n\nComfortable challenging assumptions through experimentation;\n\nWhat we offer\nImpactful work in a fun, inclusive and highly collaborative environment;\n\nModern, open office spaces built for teamwork and creative work;\n\nHybrid working model with flexibility baked in;\n\nMonthly benefit budget you can use your way;\n\nExtra paid vacation days based on total work experience;\n\nContinuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;\n\nInternal mobility across ING worldwide, including short- and long-term international assignments;\n\nOpportunities to contribute to sustainability and CSR initiatives;\n\nJob Application Safety Reminder\nWe’re seeing an increase in fraudulent job offers. To protect yourself, please:\nApply only via official ING platforms. ING uses Workday as its recruitment system.\n\nVerify the sender’s email - it should only come from @ing.com or @myworkday.com.\n\nKnow that ING will never request payments or banking details during the recruitment process.\n\nHow to apply\nClick “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!\nDiscover ING Bank Romania\nING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.\nTo work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.\nING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.\nJoin us!","description_format":"text","description_chars":7555,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Hybrid work"],"hiring_locations":[{"name":"Romania","iso":"RO","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Investment Banking & M&A Advisory"],"lifecycle":[{"event":"open","at":"2026-08-12T00:00:00Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.426,"p_room":0.28,"age_days":77,"expected_fill_days":28,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/ing-group-conversion-rate-optimization-expert-acquisition-ing-bank","json_url":"https://alion.io/job/ing-group-conversion-rate-optimization-expert-acquisition-ing-bank.json","meta":{"generated_at":"2026-10-28T12:12:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16060,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3744},"rest":"https://alion.io/mcp/rest/get_company?id=3744"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fing-group-conversion-rate-optimization-expert-acquisition-ing-bank"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fing-group-conversion-rate-optimization-expert-acquisition-ing-bank"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fing-group-conversion-rate-optimization-expert-acquisition-ing-bank"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ing-group-conversion-rate-optimization-expert-acquisition-ing-bank\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fing-group-conversion-rate-optimization-expert-acquisition-ing-bank"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":127781}},{"tool":"search_jobs","arguments":{"company":"ing.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":127781},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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