{"id":292828,"url":"https://alion.io/job/ing-group-cro-expert-business-banking","title":"CRO Expert Business Banking","company":{"id":3744,"name":"ING Group","domain":"ing.com","url":"https://alion.io/company/ing","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":102,"ghost_share":0.01,"stale_share":0.755,"repost_share":0.029,"time_to_fill_p50_days":28,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Field & Service","role_family":"Field & Service","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Madrid, Spain"],"countries":["ES"],"hiring_countries":["ES"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":36000,"max_usd":71000,"period":"year","method":"role_seniority_country_cell","sample_n":10},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"closed","first_seen_at":"2026-08-05T00:00:00Z","employer_posted_date":"2026-08-05","last_verified_at":"2026-10-20T06:25:31Z","board_verified":false,"closed_at":"2026-10-20T06:25:31Z","days_open":76,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":76},"description":"At ING we are looking for Conversion Rate Optimization Expert\nYour role and work environment:\nWe are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain\nIn this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs - the backbone of our economy and future growth\nYour key responsibilities:\nAs a CRO Expert you will:\nBe the driving force behind our digital sales and customer growth acceleration\nTransform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast-moving digital landscape, you orchestrate meaningful improvements across our sales funnels - from the very first click to the final sale - to push up conversion rates.\nConversion & Experimentation\nBuild and own a bold CRO roadmap that pushes boundaries and challenges assumptions - across digital onboarding & account opening, financing, and payment solutions\nRun high-impact A/B and multivariate tests using Adobe Target.\nSpot funnel drop-offs instantly and turn insights into tangible conversion wins.\nTranslate results into crisp, actionable recommendations that inspire squads to move fast.\nFunnel Optimization & Analytics\nDive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.\nTrack the full funnel - from click to sale - and steer optimizations where they matter most.\nOwn CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop-offs, CPA and beyond.\nContent, UX & SEO Enhancements\nHunt down friction and elevate every step of the customer journey.\nBoost landing-page and sales-flow performance through sharp UX, smart content and SEO-savvy improvements.\nSpot new capabilities and innovations that push our digital sales engine forward.\nCollaboration & Best Practice Sharing\nPartner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.\nTurn CRO best practices into team standards and raise the bar across the organization.\nExperiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.\nWhat are we looking for?\nWant to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!\nA creative, data-driven optimizer who thrives on experimentation and continuous learning.\nA challenger of the status quo who brings fresh energy to every digital journey.\n5+ years of experience in CRO, digital marketing, analytics or e-commerce.\nB2B expertise / background is preferred, but not a must\nExpertise in Adobe Analytics, Adobe Target and structured experimentation.\nStrong grasp of UX, digital behaviour and SEO fundamentals.\nA collaborative mindset and ease working in an agile, international environment.\nMaster’s degree or equivalent experience.\nFluency in Spanish and English\nWhat do we offer?\nThe time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.\nCheck out what is waiting for you!\nBalance That Works.\nWe put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. .\nRestaurant card.\nSo that thinking about what to have for lunch doesn’t take up your time or your cravings.\nOur house will be your home.\nIn our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!\nHealth insurance.\nFor you and all your family (spouse/partner and children).\nLife insurance.\nWe help you protect what matters most to you.\nFlexible remuneration.\nIn addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…\nFree company shuttle.\nIt doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.\nBanking benefits.\nSpecial loans with more beneficial conditions.\nSpecial mortgage conditions after 6 months working at the bank.\nAnd you can benefit from our pension plan after 1 month with us!\nMore vitality and more belonging\n360º care of the employee (physical, mental, social connection & purpose).\nPhysiotherapy service on site.\nClinics with professional, world-class athletes.\nGympass service.\nEmployee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.\nInternational Remote work program.\nGet to know Us\nWe are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.\nA fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.\nAnd although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.\nWe are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.\nAnd even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.\nMaking things happen, helping others be successful, always being one step ahead-that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!\nAt ING, you belong just as you are. We hire and support people for their talent and potential - and we know that when you can be yourself, you do your best work.\nJob Application Safety Reminder\nWe’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:\nApply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.\nCheck the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.\nNo payments or banking details will ever be requested: If someone asks for this information, it’s a scam.\n----------------------------------------------------------------------------------------------------------------------------\nEn ING estamos buscando un/a Conversion Rate Optimization Expert\nTu rol y entorno de trabajo:\nEstamos buscando una persona con talento y entusiasmo como Conversion Rate Optimization Expert para unirse a nuestro equipo de Digital Sales de Business Banking Spain\nEn este rol, trabajarás en Easy Banking, nuestro equipo de Digital Sales B2B, impulsando el crecimiento de nuestro segmento de Autónomos/as y Microempresas en España. Se trata de un segmento apasionante, con foco en start-ups y emprendedores/as - la base de nuestra economía y del crecimiento futuro.\nTus responsabilidades clave:\nComo CRO Expert tú:\nSerás la fuerza impulsora detrás de nuestras ventas digitales y la aceleración del crecimiento de clientes.\nTransformarás datos en acción, experimentos en avances y fricciones en experiencias fluidas. En un entorno digital en constante evolución, orquestarás mejoras relevantes a lo largo de nuestros funnels de venta - desde el primer clic hasta la venta final - para aumentar las tasas de conversión.\nConversión y Experimentación\nConstruir y liderar un ambicioso roadmap de CRO que desafíe los límites y cuestione las asunciones - en onboarding digital y apertura de cuentas, financiación y soluciones de pago\n\nEjecutar tests de alto impacto A/B y multivariante utilizando Adobe Target\n\nDetectar puntos de abandono en el funnel de forma inmediata y transformar insights en mejoras tangibles de conversión\n\nTraducir resultados en recomendaciones claras, accionables e inspiradoras que permitan a los squads avanzar rápidamente\n\nOptimización de Funnel y Analítica\nProfundizar en Adobe Analytics para descifrar el comportamiento de usuarios/as y descubrir oportunidades de crecimiento\n\nMonitorizar todo el funnel - desde el clic hasta la venta - y guiar las optimizaciones donde más impacto generen\n\nLiderar los KPIs de CRO y construir la narrativa detrás de los datos: tasa de conversión, start rate, abandonos, CPA y más\n\nMejoras de Contenido, UX y SEO\nDetectar fricciones y elevar cada paso del customer journey\n\nMejorar el rendimiento de landing pages y flujos de venta mediante mejoras de UX, contenido y SEO\n\nIdentificar nuevas capacidades e innovaciones que impulsen nuestro motor de ventas digitales\n\nColaboración y Compartición de Mejores Prácticas\nColaborar diariamente con equipos de Sales, Marketeers, expertos/as en contenido y UX, y equipos de Producto que comparten el objetivo de crecimiento\n\nConvertir las mejores prácticas de CRO en estándares de equipo y elevar el nivel en toda la organización\n\nExperimentar con nuevas audiencias, fuentes de tráfico y creatividades para mejorar la eficiencia de adquisición\n\n¿Qué estamos buscando?\n¿Quieres saber si este puesto es para ti? Estas son algunas de las cualidades que más valoramos para este rol. Y si encajas… ¡no dudes en aplicar!\nUn/a perfil creativo/a y data-driven, orientado/a a la optimización, que disfrute experimentando y aprendiendo continuamente\n\nUna persona que desafíe el status quo y aporte energía fresca a cada experiencia digital\n\nMás de 5 años de experiencia en CRO, marketing digital, analítica o e-commerce\n\nExperiencia en B2B valorable, aunque no imprescindible\n\nExperiencia en Adobe Analytics, Adobe Target y experimentación estructurada\n\nSólidos conocimientos de UX, comportamiento digital y fundamentos de SEO\n\nMentalidad colaborativa y facilidad para trabajar en un entorno ágil e internacional\n\nMáster o experiencia equivalente\n\nNivel fluido de español e inglés\n\n¿Qué ofrecemos?\nEl tiempo que pasas en el trabajo, los retos que afrontas o los aprendizajes que obtienes son muy importantes, pero… ¿y tu vida personal? En ING queremos que tu trabajo te llene en todos los sentidos, y por eso cuidamos hasta el más mínimo detalle.\n¡Descubre lo que te espera!\nBalance That Works.\nPonemos el equilibrio en práctica para que tú también puedas hacerlo. Con las necesidades de nuestras/os clientes en primer lugar, y las del equipo y las tuyas, acordamos cuándo venir a ING MAD y cuándo trabajar mejor desde casa. Más tiempo juntas/os cuando importa, más libertad cuando la necesitas.\nTarjeta restaurante.\nPara que pensar qué comer no te quite tiempo ni ganas.\nNuestra casa será tu hogar.\nEn nuestras oficinas podrás encontrar soluciones de movilidad eléctrica, médico, peluquería, gimnasio, The Good Service (para ayudarte con gestiones) ¡y mucho más!\nSeguro de salud.\nPara ti y toda tu familia (cónyuge/pareja e hijos/as).\nSeguro de vida.\nTe ayudamos a proteger lo que más importa.\nRetribución flexible.\nAdemás, disfrutarás de nuestro modelo de retribución flexible, accediendo de forma fiscalmente ventajosa a servicios como guardería, tarjeta transporte, ayudas a formación…\nTransporte de empresa gratuito.\nNo importa dónde vivas. Tenemos 6 rutas (Norte, Centro, Sur, A5, A42 y A6) para llevarte cómodamente a nuestra oficina de Madrid.\nBeneficios bancarios.\nPréstamos con condiciones más favorables.\nCondiciones especiales en hipotecas tras 6 meses trabajando en el banco.\n¡Y po...","description_format":"text","description_chars":14462,"description_truncated":true,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Continuous learning","Growth opportunities","Health insurance","Life insurance"],"hiring_locations":[{"name":"Spain","iso":"ES","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Investment Banking & M&A Advisory"],"lifecycle":[{"event":"open","at":"2026-09-05T14:29:44Z"},{"event":"close","at":"2026-10-20T06:25:31Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/ing-group-cro-expert-business-banking","json_url":"https://alion.io/job/ing-group-cro-expert-business-banking.json","meta":{"generated_at":"2026-11-02T10:01:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14032,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3744},"rest":"https://alion.io/mcp/rest/get_company?id=3744"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fing-group-cro-expert-business-banking"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fing-group-cro-expert-business-banking"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fing-group-cro-expert-business-banking"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ing-group-cro-expert-business-banking\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fing-group-cro-expert-business-banking"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":292828}},{"tool":"search_jobs","arguments":{"company":"ing.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":292828},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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