{"id":1174166,"url":"https://alion.io/job/ing-group-marketing-expert-investimenti-trading-e-consulenza","title":"Marketing Expert Investimenti, Trading e Consulenza","company":{"id":3744,"name":"ING Group","domain":"ing.com","url":"https://alion.io/company/ing","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":88,"ghost_share":0,"stale_share":0.784,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Milan, Italy"],"countries":["IT"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":40000,"max":null,"currency":"EUR","period":"year","gross":null,"usd_annual":45493},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-09-24T10:28:48Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-25T01:12:25Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Siamo alla ricerca di un Marketing Expert che unisca creatività, strategia e conoscenza del mondo degli investimenti per rivoluzionare il modo in cui le persone vivono la finanza con ING.\nUna mente curiosa, con un approccio “out of the box”, capace di trasformare prodotti complessi in esperienze semplici, rilevanti e dal flavour contemporaneo.\nLavorerai su tre aree chiave:\n Prodotti di investimento (fondi, IBIPS, ETF)\nTrading online\n My Money Coach (robo-advisor)\nConsulenti finanziari\nIl tuo obiettivo: rendere il mondo degli investimenti interessante e ingaggiante per clienti che vogliono capire e gestire il proprio futuro finanziario, e per quelli che non sanno che non può essere una priorità, il futuro è in arrivo.\nResponsabilità principali\nMarketing & Comunicazione\nIdeare e sviluppare campagne multicanale con un linguaggio fresco e non convenzionale.\nCreare messaggi e concept che sappiano valorizzare investimenti, trading e robo-advisory con un tono “non bancario”, moderno e customer-centric.\nGestire la comunicazione continua per My Money Coach, rendendolo un vero compagno finanziario digitale.\nValorizzare il ruolo dei consulenti finanziari attraverso storytelling, contenuti e iniziative che rafforzino fiducia e relazione.\nGo-to-Market & Product Activation\nDisegnare strategie di lancio per nuovi servizi, funzionalità e iniziative legate al mondo investimenti.\nLavorare in sinergia con product owner, digital, legal, compliance, e data team per costruire campagne efficaci.\nSemplificare concetti tecnici trasformandoli in value proposition chiare, comprensibili e appealing.\nCustomer Experience & Engagement\nCreare contenuti editoriali e digital experiences che aiutino le persone a capire e muoversi con sicurezza nei mercati finanziari.\nUtilizzare insight, dati e A/B test per ottimizzare messaggi, funnel di conversione e customer journey.\nSviluppare asset creativi per app, sito e email.\nBrand & Innovazione\nPortare un punto di vista creativo, moderno, e bold su tutti i touchpoint relativi agli investimenti.\nReimmaginare il racconto dei prodotti finanziari con logiche di engagement, e storytelling.\nMonitorare trend, competitor, fintech e culture insights per proporre idee sempre innovative e rilevanti.\nCompetenze richieste\nMust-have\nEsperienza nel marketing\nForte capacità di semplificazione e storytelling.\nApproccio creativo, innovativo e orientato al design del contenuto.\nAbilità nel progettare campagne, e materiali customer-friendly.\nOttime capacità di collaborazione con team cross-funzionali.\nNice-to-have\nEsperienza su robo-advisory o prodotti digitali finanziari.\nBackground in fintech, brand communication o realtà consumer-oriented.\nPassione per il mondo della crescita personale, della finanza e della tecnologia.\nSoft skills\nPensiero creativo e visione strategica.\nCuriosità e voglia di sperimentare.\nOrientamento al cliente e alla semplificazione.\nCapacità di lavorare in autonomia e di gestire diversi stakeholder.\nTono di voce brillante, moderno, non “istituzionale”.\nCosa offriamo\nLa possibilità di ridisegnare il modo in cui la banca comunica la finanza.\nUn ruolo centrale in un team che valorizza creatività, innovazione e data-driven marketing.\nContesto dinamico, internazionale e “non convenzionalmente bancario”.\nContract offer:\nWorking conditions: Permanent employment contract\nWorking hours: Full time (37 hours per week)\nApplicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)\nLocation: Milan\nAnnual base salary starting from: Euro 40.000,00\nVariable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)\nOur compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.\nThe benefits of joining ING\nIn addition to being a part of a great team, working in a fun and innovative environment, we offer:\nFlexible Smart Working\nCompetitive base salaries and performance-based bonuses\nMeal vouchers and corporate restaurant and bar\nHealth insurance and Accident insurance\nPension fund and welfare plan\nDiverse cultures & Innovative mindsets\nInternational Environment and Talent Program\nCommitment to sustainability\nLots of training development opportunities to help you grow\nLots of moments dedicated to physical and mental well-being\nA special day off when it is your birthday: we call it #doyourbirthday!\nAnd of course, we can’t forget free water & coffee at the office!\nAbout ING\nING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.\nOur purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.\nOur Commitment\nDiversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.\nJob Application Safety Reminder \nWe’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:\n· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.\n· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com\n· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.\nIf you suspect suspicious activity, report it immediately. Your safety matters to us.","description_format":"text","description_chars":6275,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services"],"lifecycle":[{"event":"open","at":"2026-09-24T10:28:48Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":16,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-09-25T02:25:40Z"},"pay":{"stated_usd_annual":45493,"is_top_pay":false},"html_url":"https://alion.io/job/ing-group-marketing-expert-investimenti-trading-e-consulenza","json_url":"https://alion.io/job/ing-group-marketing-expert-investimenti-trading-e-consulenza.json","meta":{"generated_at":"2026-09-25T02:25:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2598,"day_limit":5000,"remaining_today":2402,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}