Sr. Media Specialist | Media & Research Insights @ING Bank

Mission

As our Sr. Media Specialist, you will play a key role in shaping data-led media strategies that drive brand growth, customer engagement, and commercial performance. Working closely with the Head of Media & Insights, you will help plan, execute, measure, and optimize integrated media campaigns across digital and offline channels. Your mission is to turn data into actionable insights, ensuring marketing investments deliver meaningful business results while continuously improving how we connect with our customers.

About the team

We are a highly collaborative team that brings together expertise from Growth, Customer Development, and external agency partners. We believe the best decisions happen when creativity and data work hand in hand.

What makes our team unique is our ability to connect brand, product, social, and performance marketing into one growth engine. Marketing has a direct and visible impact on business outcomes, and every team member has the opportunity to influence direction, challenge the status quo, and contribute to the evolution of how we work.

Your day to day

• Develop and coordinate integrated media plans that support business priorities, target audiences, and brand objectives across both digital and offline channels.
• Partner with internal stakeholders and media agencies to translate campaign objectives into effective media strategies, channel mixes, audience targeting approaches, flighting plans, and budget allocation recommendations.
• Provide media expertise throughout the campaign lifecycle, ensuring media considerations are embedded from planning through activation, measurement, and optimization.
• Coordinate full-funnel media activities across awareness, consideration, conversion, and retention objectives, ensuring consistency between campaign goals, channel roles, and performance expectations.
• Monitor campaign performance against agreed KPIs, identify optimization opportunities, and provide data-driven recommendations to improve marketing effectiveness and business outcomes.
• Track media investments and billing performance, ensuring alignment between planned budgets and actual spend.
• Translate complex data into clear, actionable insights that help stakeholders make informed marketing and business decisions.
• Collaborate closely with Growth, Product, Media & Performance, Customer Development, and agency partners to ensure media planning and execution are relevant, effective, and timely.
• Support the development of measurement frameworks, reporting processes, and best practices that connect media activity to commercial results.
• Stay up to date with industry trends, consumer behavior, and emerging media opportunities, proactively identifying ways to improve efficiency, effectiveness, and return on investment.

What you bring to the team

• 5-7 years of experience in media, performance marketing, digital marketing, media analytics, or a similar role.
• Hands-on experience with media measurement and reporting tools such as Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, or similar platforms.
• Experience tracking and analyzing media budgets, costs, and investment performance.
• Experience gained within banking, fintech, retail, e-commerce, or media agency environments supporting large-scale brands is highly preferred.
• Solid understanding of digital and offline media channels, including search, social, programmatic, display, video, and traditional media.
• Strong analytical skills with the ability to interpret data, identify trends, and transform insights into business recommendations.
• Understanding of media effectiveness, attribution methodologies, and marketing measurement principles, with exposure to platforms such as Adjust or Roivenue considered a plus.
• Strong commercial awareness and understanding of how media performance contributes to brand growth, customer engagement, and business outcomes.
• Ability to simplify complex information and communicate insights clearly to both technical and non-technical audiences.
• Comfortable influencing and collaborating with senior stakeholders, cross-functional teams, agencies, and external partners.
• Adaptable and collaborative, with the ability to thrive in a dynamic, fast-paced environment.
• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field is preferred, but not required.

What we offer

• Impactful work in a fun and collaborative environment.
• Hybrid way of working with flexible working schedule and short week options.
• Open-concept offices designed for both team work and relaxation.
• Corporate events and social gatherings.
• Monthly budget on Benefit platform.
• Extra annual leave days depending on the total length of working experience.
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications.
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments.
• Context to make an impact through Sustainability and Corporate Social Responsibility projects.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

• Apply only via official ING platforms. ING uses Workday as its recruitment system.
• Verify the sender’s email - it should only come from @ing.com or @myworkday.com.
• Know that ING will never request payments or banking details during the recruitment process.

How to Apply

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!