Head of Brand
Your mission
As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel.
You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.
In particular, you will:
Set the brand strategy: positioning, narrative, and voice across all markets
Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing
Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision
Own brand health metrics (unaided awareness, consideration, perception) and report on them
Shape how Insify shows up across every surface: site, ads, product, claims comms, office
Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors
Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip
Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships
Partner on positioning and messaging that actually converts
Build the rituals that keep the brand sharp as we hire
This role is a strong fit if you:
Have 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast
Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts
Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface
Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around
Have taste and audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships
Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix
Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask
Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour
Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality
This role is not for you if:
You are looking for a strict 40-hour work week
You need fully defined scopes and stable priorities to perform well
You prefer staying high-level and avoiding hands-on execution
You expect long ramp-up periods before taking ownership
You’d rather execute someone else’s brand vision than set the direction yourself
We believe clarity saves everyone time.