{"id":3422884,"url":"https://alion.io/job/inspiredhr-marketing-manager","title":"Marketing Manager","company":{"id":1172990,"name":"Inspiredhr","domain":"inspiredhr.ca","url":"https://alion.io/company/inspiredhr","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"part_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Calgary, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":103000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":195},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-28T21:08:01Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-30T03:51:31Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Description\nWe create inspired workplaces-and we’re looking for our next great team member!\nAt Inspired HR, we believe great workplaces start with people. We partner with organizations across diverse industries, taking the time to understand their goals, cultures, and challenges before developing practical solutions that work for their business.\nOur team brings expertise across human resources consulting, recruitment and executive search, payroll and benefits, leadership development, and workplace strategy. We are approachable, collaborative, and passionate about helping our clients succeed.\nWe know work can be productive and enjoyable. Everyone brings a different perspective, and the fun of what we do is finding thoughtful, creative ways to make a meaningful difference.\nAbout the Position\nInspired HR is looking for a Marketing Manager to strengthen our brand, grow awareness of our services, and help turn meaningful connections into lasting client relationships.\nMarketing professional services starts with helping people understand the value of expertise, relationships, and trust. You will bring Inspired HR’s story to life, showcasing our people, sharing our knowledge, and helping business leaders see how the right HR partner can support their organization.\nThis is an internal marketing position focused on Inspired HR’s own brand and business growth. Working closely with leadership, consultants, and our recruitment team, you will take ownership of marketing from strategy through execution.\nThis is a hands-on role, and you will personally create and deliver much of our marketing. From writing content and filming short videos to publishing social posts and launching campaigns, you enjoy doing the work as much as planning it. You bring creative ideas, sound business judgment, and the resourcefulness to produce engaging marketing using the tools and people around you.\nWhat You’ll Be Responsible For:\nMarketing Strategy and Planning\nTranslate Inspired HR’s business goals into a practical marketing strategy and actionable plan.\nDefine target audiences, service priorities, campaign objectives, timelines, and resource requirements.\nSelect the right mix of channels, including LinkedIn, other social platforms, search engine optimization, email marketing, paid advertising, and referral marketing.\nReview and update the plan regularly based on business priorities, market conditions, and results.\nBrand, Content, and Campaign Management\nPersonally create marketing content, including writing copy, filming and editing short videos, taking photos, and developing social posts and digital materials that showcase our people, expertise, and services.\nDevelop clear, compelling messaging that communicates Inspired HR’s value to business owners, executives, HR leaders, and other decision-makers.\nMaintain a consistent brand voice and visual identity across our website, social media, marketing materials, and client-facing communications.\nManage our digital presence, keeping content relevant, engaging, and aligned with our services and business priorities.\nWork with our consultants, recruiters, and leadership team to turn their expertise into useful articles, insights, case studies, newsletters, and social content.\nDevelop content that supports prospective clients throughout their decision-making process, from initial awareness to an inquiry or ongoing partnership.\nLead and participate in campaign execution, coordinating contributors, managing timelines, and keeping work within budget.\nMonitor campaign performance and adjust messaging, content, and channels to improve results.\nPartner with leadership and colleagues responsible for business development to deliver ongoing communications that keep Inspired HR top of mind with prospects, existing clients, and referral partners.\nMarket and Client Research\nResearch market trends, client needs, competitor activity, and buying behaviours to identify opportunities for growth.\nUse client feedback, CRM insights, survey and previous campaign results to inform marketing decisions.\nIdentify what clients value most, where interest may be declining, and what could prevent prospective clients from taking the next step.\nShare insights that help improve service positioning, marketing communications, and the overall client experience.\nBudget Management\nDevelop and manage the marketing budget in partnership with leadership.\nAllocate resources across campaigns, channels, and external support to achieve business priorities.\nMonitor spending and adjust investments based on performance, emerging opportunities, and expected returns.\nPerformance Measurement\nEstablish clear objectives and meaningful measures of success for marketing initiatives.\nTrack and analyze results such as audience engagement, website conversions, qualified inquiries, lead conversion rates, and marketing’s contribution to revenue.\nMaintain reporting that gives leadership a clear view of what is working, what needs to change, and where to invest next.\nUse insights and lessons learned to improve current campaigns and future marketing plans.\nWhy Join Inspired HR?\nYou will have the opportunity to shape how Inspired HR tells its story, bring your ideas to life, and see the impact of your work. You’ll join knowledgeable, personable colleagues who care about their clients and enjoy working together.\nWe offer:\nFlexible schedule\nExcellent health and dental benefits.\nHealth Spending Account (HSA) and Personal Spending Account (PSA).\nAccess to excellent onsite fitness facilities.\nA convenient office location in Calgary’s Beltline.\nRequirements\nFive or more years of progressive marketing experience, preferably within consulting, professional services, or another B2B service business.\nExperience owning marketing from planning and content development through execution, analysis, and improvement.\nA strong understanding of B2B buying journeys, demand generation, lead nurturing, and conversion optimization.\nThe ability to translate complex services into clear, relevant messaging for different audiences and decision-makers.\nExcellent writing, editing, and verbal communication skills, with an approachable and professional style.\nDemonstrated success managing projects, budgets, external partners, and competing priorities.\nExperience leading or mentoring others and coordinating work across teams.\nPractical experience with CRM systems, marketing automation platforms, website content management systems, and digital analytics.\nStrong business acumen and the ability to connect marketing priorities with client needs and business results.\nA creative, resourceful approach and the confidence to take ownership with limited day-to-day direction.\nExcellent organizational skills, attention to detail, and sound judgment when handling confidential information.","description_format":"text","description_chars":6820,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible 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