{"id":1219237,"url":"https://alion.io/job/instrumentl-marketing-ops-manager","title":"Marketing Ops Manager","company":{"id":7296,"name":"Instrumentl","domain":"instrumentl.com","url":"https://alion.io/company/instrumentl","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":78,"open_postings":9,"ghost_share":0,"stale_share":0.889,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":130000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false},{"name":"SQL","optional":false}],"status":"closed","first_seen_at":"2026-05-18T18:33:21Z","employer_posted_date":"2026-05-18","last_verified_at":"2026-10-15T06:38:49Z","board_verified":false,"closed_at":"2026-10-15T06:38:49Z","days_open":149,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":149},"description":"About the role:\nWe’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine. This is a builder role. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding). You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.\nYou’ll work alongside two other RevOps Managers and together, you’ll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.\nWhat you'll do:\nData Architecture & CRM Ownership\nOwn and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow\nBuild and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems\nEstablish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions\nPartner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot\nBuild and refine lead scoring and segmentation models based on conversion data and PMM feedback\nAI Tooling & Automation\nEvaluate, implement, and optimize AI tools that enhance marketing productivity\nBuild automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers\nPartner with Marketing team on adoption of new tools\nStay current on emerging AI/automation capabilities and bring a POV on what to test next\nReporting & Analytics\nBuild and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion. Bring a point of view on what the data is telling us\nOwn the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)\nEnable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting\nDocument metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams\nPartner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility\nIntegration & Tech Stack\nOwn integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)\nEvaluate new tools and make build-vs-buy recommendations\nEnsure our marketing tech stack is lean, well-integrated, and delivering ROI\nWhat we're looking for:\nRequired\n3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company\nHands-on experience with marketing automation and CRM administration in Hubspot.\nData architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems\nAnalytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working\nComfortable partnering with product and engineering teams\nNice to Have\nFamiliarity with product analytics tools and how product event data feeds lifecycle marketing\nExperience with data enrichment vendors and intent data providers\nExperience supporting field marketing, events, or community programs\nExperience with BI tools or data warehouses\nWho you are\nBuilder mentality: You'd rather create a scalable system than do the same manual task twice\nCurious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it\nStrong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design\nOwnership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward\nCollaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer\nCompensation & Benefits\nFor US-based candidates, the target salary range for this role is $130,000-$155,000 base + quarterly performance bonus (10-15% of base) plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.\nBenefits\n100% covered health, dental, and vision insurance for employees (50% for dependents)\nGenerous PTO, including parental leave\n401(k)\nCompany laptop and home-office stipend\nBi-annual company retreats\nInstrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.","description_format":"text","description_chars":5455,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Parental leave","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Nonprofits & Foundations","Nonprofit, Church & Membership Software"],"lifecycle":[{"event":"open","at":"2026-09-25T11:35:34Z"},{"event":"close","at":"2026-10-15T06:38:49Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"green card filings: 1","filings_12m":0,"filings_prev_12m":0,"green_card_filings_12m":1,"median_offered_wage_usd":127500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":null,"pay":{"stated_usd_annual":155000,"is_top_pay":true},"html_url":"https://alion.io/job/instrumentl-marketing-ops-manager","json_url":"https://alion.io/job/instrumentl-marketing-ops-manager.json","meta":{"generated_at":"2026-10-15T19:33:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29651,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7296},"rest":"https://alion.io/mcp/rest/get_company?id=7296"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finstrumentl-marketing-ops-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finstrumentl-marketing-ops-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finstrumentl-marketing-ops-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/instrumentl-marketing-ops-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finstrumentl-marketing-ops-manager"}]}