{"id":3650228,"url":"https://alion.io/job/intact-director-marketing-technology-analytics-digital-platforms","title":"Director Marketing Technology Analytics & Digital Platforms","company":{"id":1050353,"name":"Intact","domain":"intact.ca","url":"https://alion.io/company/intact-ca","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":15,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Montreal, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-02T23:54:29Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-05T21:09:21Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.\nOur employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.\nPay at Intact is about much more than just salary.\nFlexible work arrangements and a hybrid work model\n\nPossibility to purchase up to 5 extra days off per year\n\nMultiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more\n\nShare plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)\n\nSalary range (but not limited to):\n161,600 - 197,500Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):\n20%As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) - with Intact matching 50% of your net shares.\nOur pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.\nSalary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.\nAbout the role\nAt Intact, we believe innovation and customer experience are at the heart of everything we do. With a commitment to excellence, we push the boundaries of digital marketing to deliver smart, customer-focused solutions. We’re looking for a visionary leader to spearhead our marketing technology, digital platforms and marketing analytics strategy while enhancing our capabilities in an ever-evolving environment.\n\nRole Overview\nAs the Director, Marketing Technology, Analytics and Digital Platforms, you will lead the development and implementation of Intact’s MarTech, Digital Platforms and Marketing Analytics strategy. You will oversee the management of our technology platforms while collaborating with marketing, IT, and analytics teams to create integrated solutions that maximize campaign efficiency and impact. Your role will be critical in accelerating our digital transformation and personalizing the customer experience.\n\nKey Responsibilities \nMarTech Strategy:\nDevelop and execute a forward-thinking MarTech vision aligned with Intact’s strategic goals.\nAssess and recommend emerging technologies to enhance customer engagement, automation, and marketing outcomes.\nMaintain a prioritized roadmap focused on business value, customer impact, and operational efficiency.\nPlatform Management:\nOversee core MarTech capabilities, including CMS, CMP, customer data, marketing automation, personalization, digital experience, and measurement.\nEnsure platforms are integrated, scalable, secure, and effectively adopted.\nManage technology partners, platform performance, and investment optimization.\nCross-functional Collaboration:\nWork closely with marketing, IT, and data teams to define and execute aligned solutions.\nAct as a strategic liaison between technical and marketing teams.\nAct as the strategic bridge between marketing, IT, data, analytics, business teams, and external partners.\nEnable teams through clear processes, standards, training, and change management.\nData, Governance, and Measurement:\nPartner with data, privacy, security, and analytics teams to promote responsible use of customer data.\nStrengthen governance for consent, identity, data quality, and audience activation.\nMeasure the effectiveness of MarTech solutions and provide data-driven recommendations.\nIdentify opportunities for optimization and growth in technology investments.\nLead the marketing analytics team and roadmap.\nTeam Leadership:\nBuild and manage a team of MarTech experts.\nFoster a culture of innovation, continuous learning, and results-driven thinking.\nWhat you bring to the table:\nBachelor’s degree in marketing, information technology, or a related field (MBA is an asset).\nMinimum of 10 years of experience in digital marketing and/or technology, with at least 5 years in a MarTech leadership role.\nProven expertise in modern MarTech ecosystems such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe CJA/Analytics, etc.\nStrong understanding of customer data, automation, and personalization concepts.\nExcellent leadership skills with the ability to drive complex projects.\nProficiency in interpreting data to guide strategic decision-making.\nFor candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.\nNo Canadian work experience required however must be eligible to work in Canada.\n#LI-Hybrid \nCe poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.\nWe are an equal opportunity employer\nAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.\nWe encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.\nAs part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.\nWe have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.\nIf we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.\nLearn more about our recruitment process and your candidate journey here.\nPlease note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.\nIf you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.","description_format":"text","description_chars":7166,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Continuous learning","Equity"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Media","Property & Casualty Insurance"],"lifecycle":[{"event":"open","at":"2026-11-02T23:54:29Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":22,"reasons":["conf:2","stale_co","velocity","win:early"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/intact-director-marketing-technology-analytics-digital-platforms","json_url":"https://alion.io/job/intact-director-marketing-technology-analytics-digital-platforms.json","meta":{"generated_at":"2026-11-05T22:27:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3218,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1050353},"rest":"https://alion.io/mcp/rest/get_company?id=1050353"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fintact-director-marketing-technology-analytics-digital-platforms"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fintact-director-marketing-technology-analytics-digital-platforms"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fintact-director-marketing-technology-analytics-digital-platforms"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/intact-director-marketing-technology-analytics-digital-platforms\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fintact-director-marketing-technology-analytics-digital-platforms"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3650228}},{"tool":"search_jobs","arguments":{"company":"intact.ca","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3650228},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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