{"id":1453478,"url":"https://alion.io/job/internet-brands-senior-ai-data-analyst-user-content-insights","title":"Senior AI Data Analyst, User & Content Insights","company":{"id":1896540,"name":"Internet Brands","domain":"internetbrands.com","url":"https://alion.io/company/internetbrands","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jobvite","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["El Segundo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":82000,"max_usd":156000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2036},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Recommender Systems","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-29T08:42:06Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-11-02T19:28:26Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Description\nData Analyst, User & Content Insights\nRole Summary: The Data Analyst, User & Content Insights focuses on uncovering relationships between user behavior, content metadata, and engagement needs across Internet Brands’ platforms. This role analyzes patterns in how users discover, consume, and engage with content to inform personalization strategies, content development, and ontology design.\nYou will partner closely with ontology, behavioral analytics, product, and ML teams to translate empirical insights into actionable recommendations. This role emphasizes exploratory analysis, pattern discovery, and clear storytelling to support smarter content-driven personalization.\nThis role will be based in our El Segundo, CA office.\nKey Responsibilities\nContent & Topic Analysis\nMap content clusters, topic distributions, and thematic relationships using metadata, taxonomy, and behavioral signals.\nAnalyze content performance signals such as engagement, dwell time, conversion, and retention by topic, format, and audience.\nTrack emerging topic trends and shifts in user interest over time.\nUser Behavior & Content Alignment\nAnalyze how user behavior aligns with content consumption patterns, including sequencing, depth, and frequency.\nIdentify behavioral pathways and content journeys that correlate with high engagement or learning outcomes.\nSegment users based on content affinity, intent, and engagement patterns.\nOntology & Knowledge Support\nSupport ontology and taxonomy development with empirical evidence derived from content usage and performance.\nValidate or challenge proposed content structures using real-world data.\nHelp identify meaningful content attributes and relationships that improve personalization relevance.\nOpportunity & Gap Identification\nIdentify content gaps, under-served topics, and opportunity areas that can drive personalization impact.\nSurface mismatches between user needs and available content.\nPartner with product and content teams to inform roadmap and prioritization decisions.\nReporting & Insight Communication\nBuild dashboards, analyses, and narratives that make complex content-user relationships accessible to stakeholders.\nClearly communicate insights and recommendations to product, editorial, and personalization teams.\nSupport experimentation and measurement by defining content-related success metrics.\nExperience & Qualifications\nRequired:\nBachelor’s degree in Data Analytics, Statistics, Information Science, Marketing Analytics, or a related field.\n5+ years of experience in a data analyst or insights role. \nStrong skills in:SQL for data extraction and analysis\nExploratory data analysis and visualization upon large data sets and from various platforms\n\nExperience working with content metadata, taxonomies, or categorical data.\nExperience with web log data and web analytic tools, including understanding of traffic sourcing and behavior KPIs\nAbility to translate analysis into clear, actionable insights.\nProficiency with data visualization tools (e.g., Looker, Tableau, or similar). \nPreferred:\nExperience analyzing content platforms, media products, or knowledge-based systems.\nFamiliarity with taxonomy or ontology concepts.\nExperience with behavioral or engagement analytics.\nExposure to personalization or recommendation systems.\nSolid understanding of Data Science principles\nWhy Join Internet Brands\nInfluence how content and user intelligence shape AI-driven personalization.\nWork with rich behavioral and content datasets across multiple brands.\nBe part of a newly formed Personalization team with high visibility.\nCollaborate with analytics, ML, ontology, and product leaders.\nAt Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be starting at $90k. \nIn addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.\nInternet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.\nInternet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).\nNotice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra","description_format":"text","description_chars":6110,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Health insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Health Care"],"lifecycle":[{"event":"open","at":"2026-09-29T08:42:06Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":0.6,"p_active":0.552,"p_room":0.35,"age_days":33,"expected_fill_days":14,"reasons":["seen:33","velocity","win:tail"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/internet-brands-senior-ai-data-analyst-user-content-insights","json_url":"https://alion.io/job/internet-brands-senior-ai-data-analyst-user-content-insights.json","meta":{"generated_at":"2026-11-02T23:06:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32446,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1896540},"rest":"https://alion.io/mcp/rest/get_company?id=1896540"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finternet-brands-senior-ai-data-analyst-user-content-insights"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finternet-brands-senior-ai-data-analyst-user-content-insights"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finternet-brands-senior-ai-data-analyst-user-content-insights"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/internet-brands-senior-ai-data-analyst-user-content-insights\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finternet-brands-senior-ai-data-analyst-user-content-insights"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1453478}},{"tool":"search_jobs","arguments":{"company":"internetbrands.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1453478},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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